Children'S Shoes Are Also "Lust" &Nbsp; Color Has Become A Marketing Tool.

August 5th, fashion everywhere, fashion color has begun to spread in the children's shoes. In recent days, diomen children's shoes have changed their previous outdoor positioning, putting forward the orientation of "leisure outdoor". The product has introduced the elements of fashion color silently, and the small camel of Mingwei has incorporated more elements of color on the basis of previous main colors such as camel and army green.

　　 kinddog , Baba tease A lot of fashion, red and so on. brand For the positioning of children's shoes enterprises are also integrated into a lot of fashion color elements, and even from Zhejiang's brand E3 children's shoes also directly played the "children's color shoe cabinet" brand positioning, launched a series of color marketing.

Children's shoes are also "lust".

Recently, di Meng children's shoes, which have always been outdoors, have boldly integrated into the elements of fashion color in the past dark products. "Now, we have a pair of shoes, at least two colors, more than three or four. There is at least one bright color in each pair of shoes. Jianhua Zhu, chairman of Jinjiang Hua Kun shoes industry Co., Ltd., said that before their products were mainly outdoor shoes and comprehensive shoes, most of them were outdoor outdoors. In the past few years, from foreign trade to domestic sales and the creation of independent brands, we decided to shift the focus of our products to the "leisure outdoor" field.

In Jianhua Zhu's view, it is very different from adult shoes. Children have a high demand for color. Color is an invisible key to open the minds of children. Through the "color" pleasing products and marketing promotion, it can produce an invisible yet very effective communication function, which naturally causes consumers to buy.

According to Jinjiang Mingwei shoes industry Co., Ltd., deputy chief Ma De Feng, last year, small camels have also added many colorful elements on the basis of the main colors such as camel and army green, so that shoes can be more vivid. "This is from the consumer's mind, but no matter how" lewd ", our design has always been around the" youth outdoors "this big brand positioning. Ma Defeng said.

Apart from outdoor brands, fashion brand children's shoes are even more so. Reporters in Baba tease exhibition hall to see, all kinds of fashion style children's shoes are everything. "This year, we have stepped up research and development efforts specifically to study the psychology of young mothers in the 1980s. Most young mothers like to dress their children very fashionable and bright, so we have incorporated many fashionable elements in design, that is, we hope to touch young mothers and children at the first time." Zhang Zhifeng, director of Baba tease brand, said that unlike the previous colorful children's shoes, nowadays children's shoes enterprises are more careful in their design, and the collocation of colors and accessories is becoming more and more popular with fashion. Everyone is moving towards a more professional and mature direction.

Color has become a marketing tool.

Although the industry's color wind is more and more large, but the introduction of color marketing into the child shoes industry, and the actual use of color in the spread of the E3 brand child shoes from Zhejiang is unique. According to professionals, E3 brand has been introduced into the "children's color shoe cabinet" in a differentiated way. After a long period of market research and analysis, enterprises find that the era of colorful and fashionable children's shoes has arrived, which coincides with the fashionable and fashionable product personality of E3 for many years. So in 2011, E3 formally launched the brand color marketing strategy, and from the brand image, product development, terminal image and other aspects, it brings consumers different brand experience.

Liang Yong, executive vice president of China Fashion Color Association, said that color is creating wealth, creating value and enhancing brand competitiveness. As far as urban construction is concerned, such as clothing, food, housing and spanportation, the color economy has covered all fields of society.

Today, with the increasing convergence of product appearance and function, more and more products in the market are faced with color selection. {page_break}

Color is becoming a consumer fashion into the lives of ordinary people. Chen Shuqing, general manager of Liuhe marketing planning Co., Ltd., said that there is a law in the US marketing circle called "7 second law", that is, consumers will decide whether to buy in 7 seconds after seeing the product, and in this short 7 seconds, the decisive factor of color accounts for 67%. It can be seen that the design concept with color as the main demand is gradually regarded as an important means for enterprises to get rid of homogeneous competition, implement differentiated brand strategy and improve added value of products. Facing the increasingly competitive market of children's shoes, it is a good direction for children's shoes to make innovations as a new selling point of products or brands.

More and more children wear "fashion color" style, and concern for color has been paid more and more attention, and color has gradually become a marketing tool. "It is important to find a unique place in a competitive market, but don't forget that fashion, color and so on are all for the sake of brand connotation." Hong Shanshan, an expert in the China children's products research center, said that if children's shoes are merely blindly pursuing colors, they will be wrong. Therefore, the most important thing is that the use of color and fashion elements must be consistent with brand connotations, and can add points to brand connotation rather than reduce points.