The Formation And Development Of The Cute Style Of Products

　　 Product lovely style formation

Design art is the product of culture. It is the result of the combination of material culture and spiritual culture of a nation. Culture not only restricts the content of design art, but also restricts the form of design art. Style refers to the dynamic structure consisting of the unique content and form, the subjective characteristics of the artist and the objective characteristics of art in the system of artistic differentiation. Besides the influence of science and technology, the design style is also a materialized representation of the cultural concept, aesthetic consciousness and value orientation in the art of design.

As a new cultural concept, the lovely culture will have an impact on the style of the product. The designer applies it to the design process and designs a "lovely culture" product that is welcomed by many people. Designers mainly use simple cartoon modeling, cheerful colors, different materials and other factors in product design, so cartoon cute shape, bright colors become the main feature of "lovely" products. For example, cartoon shaped household products, transportation, electronic products and so on.

(1) some home furnishing products designed by ALEESSI company in Italy. The features of its products are simple, cute, simple structure, bright colors, and sometimes add some humorous factors. Without complex patterns and decorations, these are in line with the characteristics of lovable culture.

(2) Chery's mini car "QQ", apart from considering people's purchasing power, its cute shape, from its bright front lights like a pair of beautiful big eyes, including bright colors such as red, yellow, blue, green and so on, is precisely considering the young people's pursuit of lovable and splashing product psychology, thus achieving good sales results.

(3) Hello Kitty (Hello Kitty) and Snoopy (Snoobry), Japan's Sanrio three, have become the most expensive cats and dogs in the world, precisely because they have accurately grasped the thread of "lovely culture". British beggar bears and teddy bears in Germany have been collecting high tide all over the world again and again, because "lovely culture" has created a great demand in the world. It can be seen that these products reflect the lively, lovely and happy style of the times. The products of these styles are the needs of many people who yearn for the innocent childhood, though their age is far from childhood. In the field of design, the designer breaks the shackles of traditional design style and applies such relaxed, pleasant and lovely features to product design. Therefore, many products in daily life have been branded as such brands, and have been welcomed by most young people, becoming a fashion and achieving good economic benefits.

　　 Product lovely style development

Because of the imbalance of economic development, many developed countries have paid attention to the expression of lovely culture in the field of product design many years ago, and it is still the case. The products of Korea and Japan, which are lovable, involve a wide range of products. Such as ordinary household products, decorations, backpacks, and electronic communications products. The heat that people buy is also very high. In recent years, such a trend has spread to China. Many people seem to have returned to their childhood overnight. Costumes, decorations, living and working spaces, and objects are all linked to loveliness. This greatly affects the positioning of the style of the product design. In order to meet the market demand, designers must highlight the naive and romantic factors in the product design and color design.

In the field of design, the word "design must be carried out around people". Man is a kind of animal that is good at changing, especially thinking. In the future, the material and spiritual life level of society will be different from that of today. The corresponding product styles of people will also change. The lovely cultural products that are fashionable for a while may no longer have room for survival. Instead, they will be products representing the cultural characteristics of that era.

With the continuous development and progress of society, every era has its own cultural characteristics. From the primitive simplicity of the primitive society, the strict hierarchy of the slave society, the advocacy of etiquette and morality in feudal society, the emancipation of mind in modern society, and freedom, and so on, these characteristics have been profoundly reflected in the same period of products, and have changed with the changes of the times. Lovable culture is a cultural phenomenon in today's society. It is the product of adapting to the characteristics of the current society and affecting the field of product design, thus producing many products that embody such cultural characteristics. This explains the influence of cultural factors on product design style. In the future society, the emergence of new cultural forms will inevitably lead to the emergence of new products that reflect such cultural characteristics.