Tong Yi Chu Children'S Wear President Ai Bin: Build Children'S Wear B2C Kingdom'S Three Jump

At that moment, warmth came from the integration of Transformers children's wear and excellent young people, from Ai Bin to enterprises. brand The expectations for healthy growth of children.

First jump: rational thinking of science students

Ai Bin, born in Xinjiang, graduated from the Department of mechanical engineering of Tsinghua University in 1995. In October 2006, Ai Bin, who was rich in Internet experience, met Luo Jianfan, President of parkland, who was a Tsinghua alumni. At the same time, he suddenly touched the spark of e-commerce in children's clothing.

Ai Bin recalled: "in 2006, Taobao announced the sales of various industries in the year, of which clothing ranked first, which gave us a strong interest in children's clothing e-commerce." Since then, Ai Bin has found in a large number of Market Research on the domestic children's clothing industry that the domestic e-commerce environment is mixed up, which is full of all kinds of fake and shoddy, fraudulent and bad after-sales service experience. Apart from Taobao's low-end sales and no brand children's clothing, the first-line brand children's wear e-commerce website is still vacant.

Entrepreneurs always know what they need. Ai Bin targeted the children's clothing in the field of e-commerce. At the same time, he also gave himself a sentence - "no failure, only give up!" since then began the construction of the Internet children's clothing kingdom.

Second jump: mode change

In January 2007, Ai Bin began his first stop in his career as an entrepreneur. AI buy baby is a vertical category of children's clothing B2C mall, mainly responsible for the sale of Parker Blue's paramount, Garfield, and the three major brands. At that time, the slogan was "buy children's clothing, love to buy", selling children's high-end authentic goods as the selling point of differentiation, expecting to realize the structural layout of cement + mouse based on the Internet access through the advantage of Parker's brand operation, high-end design and quality control.

However, the first stop is not a smooth road: "the overall environment at that time, people's trust in e-commerce is not high, and with limited liquidity, you can tell customers that your after sales service is very pale." For the era of the love buy baby, Ai Bin has so defined: "the Internet itself is the field of burning money, I would like to tell myself that the whole time of domestic e-commerce is not mature."

What is exciting is that the bottleneck that restricts the development of e-commerce has begun to collapse. Excellent products and efficient service system have become the conventional weapons for every e-commerce website to participate in competition. With the rapid pace of social rhythm, the convenience, speed and benefits brought by online shopping are recognized by more and more netizens. At this time, the time for children's clothing e-commerce is finally ripe. At the end of 2010, three Tsinghua people, Ai Bin, Luo Jianfan and partner of Sai Fu Asia Investment Fund, Yang Dong, decided to build a brand new brand BEKIZ children's Library focusing on Internet online sales. {page_break}

From the Internet Mall to the Internet brand of children's wear, the updated version of love shopping baby - Beijing Tong Yi Library Network Technology Co., Ltd. was formally established. For Ai Bin, the next question is, in the face of the turbulent market competition, what is the differentiation advantage of Tong Yi library?

Third jump: Children's clothing is the double protection of body and mind.

A phenomenon is that at present, many children's clothing is not uniform in quality and style. Children's designs are more and more adult. At the same time, children's innocence and childlike side are also drowned. "This is actually a kind of injury to children's spiritual growth." In Ai Bin's eyes, every child is a born artist. "You never know what the child will be like next minute. They are always learning, imitating and never ceasing to create."

Ai Bin said: "I think children's clothing enterprises should not only produce children's clothing, but also bear the responsibility of protecting children's body and mind. The products of Tong Yi library are designed to reflect the childlike innocence of children and restore their children's healthy and happy childhood."

Just like this time, the children's clothing of Transformers series launched by Tong Yi Chu, with Optimus Prime and bumblebee as the clothing material: as the leader of Optimus Prime, has the leader temperament and the extraordinary strength, it is invincible, timely and timely rain; the natural hornet bumblebee is an absolute optimist, and in the face of the worse situation, it can always enjoy the hard work and be optimistic. They do not have many honors to add, and do not speak heroic words, but persevere in doing seemingly trivial things, just to make city life better.

Ai Bin, an interview with the National Children's education "double event" thematic event, said: "the core role of Transformers, the Optimus Prime and the Bumblebee, are not only the spiritual leaders of the parents in the 70s and 80s, but also the righteous people who are longing for the children today. They are brave, caring and caring for the quality of their living environment. This is the mainstream value that any era needs to advocate. We hope to use the charm of Transformers personas to convey to our children with our products - to set up the excellent character of caring for others."

Ai Bin's goal is clear: let Tong Yi Chi become the first choice for Chinese parents and children's clothing and accessories for children. In this sense, perhaps Ai Bin's three grade jump, which lasted for five years, is just the latest starting point for his new B2C journey.