Shenzhen Department Store Enclosure &Nbsp; Local Brand Benefit

Shenzhen business Corps expands nationwide

The fun of riding a horse enclosure is like a rainbow.

Following the "Rainbow" and "Hai Ya", the year old department store, one of the Shenzhen department store giants, has also entered the Dongguan market of Guangdong.

After the intensified competition in Shenzhen's department stores, Dongguan's market has become their new choice.

Recently, the year old Bao Department Store announced that it had signed a pfer contract, and spent 29 million yuan to buy the right to operate two department stores in Dongguan, which are located in Dalang town of Dongguan and Liaobu town. The shop area is 17600 square meters.

Year old department store said it would accelerate the opening of shops in the second and three tier cities.

In addition to the newly purchased two Dongguan stores, the year old department store is still planning to open two new stores in Dongguan Humen Town, which is gathered by men's brand, with an area of 72800 square meters, and is expected to open at the end of this year.

It is understood that with Tianhong shopping malls, Hai Ya department store, etc.

In the second quarter of this year, another Shenzhen based chain store "Ren Ren le" opened 5 new stores in Fujian, Guangdong, Chongqing and Sichuan.

It is reported that many of these new stores are department stores, supermarkets and household appliances complex, which shows that people's happiness is changing from the main supermarket business to the multi format complex.

In the future, "supermarket + department stores + household appliances + home" will be a business model created by everyone.

In the first half of this year, a total of 13 new stores were opened.

And according to the expansion plan, shop in the second half of the year.

Driving the brand to the whole country

With the expansion of Shenzhen department store as a retail terminal and the breakthrough of business mode, many Shenzhen manufacturing brands are moving towards the whole country.

In 2010, Shenzhen chain enterprises opened more than 3000 stores in the country, and the total number of stores in the country was over 4.

Many department stores have gradually become the mainstream businesses in other cities. For example, Tianhong has become a leading department store in Dongguan, Xiamen, Nanchang, Fuzhou and other places. Maui department stores have become leading department stores in Chengdu, Chongqing, Qinhuangdao, Zibo and other places through self construction and acquisition.

Mao industry department store in charge said, in Mao industry department store Chongqing, there are more than 150 brands from Shenzhen, including Lady house, Ma Tiannu and so on.

And Maui department stores in other cities, Shenzhen clothing brand is also one of the most important components.

At present, the women's clothing brand in Shenzhen occupies half of the national shopping malls. The output of women's clothing industry in Shenzhen is more than 130 billion yuan RMB, and there are more than 3200 clothing enterprises and more than 800 private brands. The brand has spread to more than 100 major cities in the country, and the main commercial channels in the more than 100 main cities and towns are located in the first tier cities. The Shenzhen chain store has played a significant role in promoting the women's clothing industry.

In Shenzhen, a large number of famous brands such as "maasfield", "Li Fang Fang", "Ma Tian Ni", "Ai te AI", "Ernie", "golden Dun", "Valentine", "Song Si Si", "singer", "Jesse", "Providence", "grace" and "Lady house" have been sprung up in many cities.

The stronger are stronger.

At present, regardless of the unprecedented acceleration of the brand adjustment efforts of the department stores, or the participation of new trade real estate in the resources of excellent clothing brands, all department stores are increasingly feeling that they must better join hands with a number of excellent clothing brands in the country and pursue a win-win situation in order to gain more profits.

As a matter of fact, many department stores have already realized that although the operation of the international brand is conducive to improving the brand image, the profit margins are limited.

To really bring overall profits to department stores, we still have to rely on a number of excellent local brands, especially women's clothing brands.

The clothing industry in Shenzhen has grown from the traditional industries of processing, labor intensive and low value-added to the "three high one low" fashion industry, that is, high value-added, selling a set of clothes with gross profit margin of more than 80%, profit rate and tax contribution rate exceeding car sales, high-quality talents, great demand for computer, graphics, design, marketing and other professionals, attracting many college students, including famous university students and overseas talents. In recent years, Shenzhen's brand clothing enterprises have annual sales income of 30%~50%

Mass Phil's development is the epitome of Shenzhen's clothing brand enterprises.

It has earned a small sum of 6 yuan in processing fees from producing a shirt in the past. After 17 years of brand building, it has become the high-end brand of Chinese women's clothing. The change is bigger than people's imagination.

Production and processing are almost all of the enterprise in the past. Today, manufacturing products are only a tiny part, and the production cost accounts for only 1/30 of the product price.

Nowadays, the profit of a brand shirt exported is equivalent to 50 pieces of the same year, and the tax revenue raised by enterprises is increasing by more than 30% annually.

The quality of employees has been greatly improved. They are no longer mainly migrant workers, but rather plain college students.

The products are not only garments, but also bags, accessories and shoes under the command of Mass Phil brand.

The traditional garment industry has been upgraded to the creative intensive fashion industry.

In the past, the distribution of floor space in department stores was based on age. What people needed directly went to the floor. Now the department store is a form of life, and life forms need to meet the "five senses".

In the past, people entered a store because they needed something. Now, entering a hundred stores is a way of boasting and expressing a sense of difference.

The department store industry is a very fashionable industry that does not sell old things. All new products are developed from the proposal of novelty.

How to make use of local department stores' opportunities to expand the territory to expand the territory, continue to be bigger and stronger, and maintain a sense of freshness for consumers, has become a problem that many Shenzhen women's wear brands need to think about.