How Can Exhibitors Participate In European Exhibitions?

How to participate in European exhibitions?

Mr. Ge Youqin, President of Dexin company, acting as agent of Cologne International Exhibition Company in China, introduced to the Chinese colleagues and business people at the Interexpo China 2001 exhibition held at the same time.

Mr. Ge Youqin divided the exhibition process into three stages: pre exhibition, exhibition and exhibition.

Mr. Ge said that past experience shows that Chinese enterprises are not fully prepared to participate in Europe or participate in business preparation. They do not understand the local requirements for commodity quality, distribution system and local living conditions.

It is the preparatory stage, which is the successful foundation for business.

Mr. President introduced in chronological order that he should know more about the market and the exhibition 12 months to 9 months before the exhibition.

The first is to collect information, including market information, industry information, regional economic information and exhibition information.

If you want to attend the exhibition, you should know:

1. the type, target location, popularity and effectiveness of the exhibition.

2. visiting fees, visitors

3. organizer, CO organizer, time and place;

4. information on exhibition conditions, scope of exhibits, deadline for entries, and cost of participation.

This information can be retrieved and retrieved through the Internet, and a more important means is market research. Mr. Ge emphasizes that every penny spent on market research will be rewarded in excess.

He pointed out that many enterprises in China did not conduct market research to participate in the exhibition, which not only cost a lot of manpower and money, but also failed to find the target customers.

In addition, in Europe, usually suppliers contact customers, so you can purchase relevant information from all relevant customers and importers in Europe, and contact them before the exhibition, invite them to visit your booth.

Next is

And 9 months to 6 months before the exhibition, it is time to enter the personal preparation stage, because the more familiar people become with a region, the more they will understand and understand the people in this area and in this area.

This is an important prerequisite for future business contacts in the exhibition, because local customers will immediately detect whether their opponents are prepared for the country and have some understanding of some taboos.

Of course, the content we need to know involves politics, economy, culture, language and so on, and the more natural it is, the better.

In the first 6 months to 3 months before the exhibition, you should have completed the design booth, confirm the booth signs and designs, entrust the booth manufacturers, carefully study the exhibitors manual, invite customers, train exhibitors, seek official contacts, determine the travel dates, and calculate the total cost and so on.

In the last 3 months, do you have all the copies of contracts and orders, exhibits (graphic materials, business cards, name cards, etc.), travel (passport photocopies, air tickets, credit cards, visas), reserve funds (temporary personnel, pportation, accommodation, catering, etc.); whether the hotel / sponsor's telephone / fax numbers and booth numbers, the time difference of attention and the agreed time of contact should be left behind; have you brought the travel notes, travel and language guides and map information of famous authors with you?

Advice during the exhibition

Based on the experiences and lessons of Chinese enterprises in Europe in the past, Mr. Ge Youqin summed up several points that the exhibition should do and should not do, hoping that China would like to learn from the exhibitors.

He said attractive booth designs, neat display products, Chinese and English product brochures, well-trained English booth staff and keeping tidiness will help to establish and enhance the company's image and popularity.

He also stressed that holding seminars or product presentations can spread product development information, enhance the company's image and popularity, and achieve twice the result with half the effort.

At the same time, according to an authoritative study, if you spend 1 yuan on stalls, then the cost will be 8 yuan in booth booth construction, advertising in the same period, news release and so on.

It is especially important to note that, for the sake of the international image of Chinese enterprises, please don't eat, drink or smoke at the booth, and please don't sit down, because many foreign audiences are disgusted with it.

Do not sell samples at professional exhibitions, because you are dealing with professional spectators rather than ordinary consumers.

For example, a Chinese exhibitor displayed barbecue and garden utensils at a large furniture fair, he said.

Even if there is open space, we can not adopt such a practice. First, there is no barbecue or garden customers to visit the procurement. On the other hand, the image of the company will plummet.

(for example, buses, light rail, subway, general express train); free shuttle bus to the airport every half hour; free ride to the Cologne Cathedral; a press card can be free to take the news special car in the exhibition center; exhibitors can freely distribute the company's publicity materials in the news center; journalists can enjoy free communication, repeat printing and photo service; exhibitors can inform the news center of their activities during the exhibition; the news center will summarize and distribute all activities during the exhibition; check in: at the Lufthansa counters at the exhibition center, boarding passes and baggage checks can be processed; free interpreters: the exhibition center can provide free plation within one hour. If you are exhibiting in some place in Europe, such as Cologne, Germany, please don't forget to enjoy the free service you should enjoy. For example, you can take the bus in Cologne freely by exhibitors, tickets and press cards.

After the exhibition, everything is just beginning.

Mr. Ge Youqin reminded people who had just attended the exhibition in Europe. After the exhibition, they should not forget to assess the extent of the expected target, the acquisition of market information, the cost incurred, and the mistakes of weakness.

At the same time, confirm the contract with the customer, realize your promise to the customers at the exhibition, and write to interested manufacturers.

If you have any gains, don't forget to plan for the next exhibition. You can also make a reservation at the end of the exhibition or consider participating in other exhibitions.