6 Mature Brands! Successful Marketing Secrets!

white collar

Details and elaborate services

At the end of 8, white-collar workers will hold a very popular "FISHION play" fashion PARTY at FISHION HOUSE in Miyun, Beijing. During this time, there were many working meetings around the various activities of the company. At the end of each meeting, Miao Hong, chairman of the board of directors, did not leave the two core: details and services.

Meanwhile, in his micro-blog, he has his own understanding of "insistence", if the details and services are white-collar workers.

In fact, in the history of brand development in the 17 years of white collar, every minute and every minute persists in interpreting "elegance" and "high-end service" brand appeal and brand positioning through "discovery details" and "exquisite service".

More importantly, white-collar workers know how to persist in their own while maintaining the spirit of innovation and continuous pcendence. This is actually the brand's longevity and brand.

2 Semir: big family culture of scale brand

This year is Semir's 15th anniversary "big day". On the eve of the 15 year old birthday, this brand has become almost the youngsters of China's youth wardrobe. It has been successfully listed in Shenzhen. At the time of listing, Semir made it clear for the first time that the secret of its brand success.

"Family culture" is the absolute aim of Qiu Guang, chairman of the board and the establishment of Semir so far. This family is not only a harmonious, harmonious and orderly "home atmosphere" built up by Semir, but also because Semir's family culture integrates all the partners and dealers from the very beginning, and becomes a part of its family members, growing together and sharing together.

The idea of Semir's "family culture" is to form a strong core competitiveness in the atmosphere of harmony and happiness, and urge all members of the family to work in one direction. The brand value has doubled and doubled in the drive and creation of all hearts.

3 call for awareness: citizens loyal to "plant life"

The price of 500 yuan rises to more than 1000 yuan to enter the high-end shopping malls, and locationed high-end white-collar women and environmentalists.

Shenzhen Huan Jue dress is a brand with "plant life" as its concept and constantly practicing.

The concept of environmental protection is embodied in the loyalty of materials.

We are committed to finding the most environmentally friendly fabrics from upstream fabric suppliers. All the fabrics used are non animal fibers and are also looking for recycled fabrics.

This loyalty has infected many consumers, and a wake up supporter said, "I have a reason to like to wake up, that is, every time I open my closet, I feel love."

Under the current situation of global warming and ecological imbalance, people who feel the sense of responsibility, sincerity and love and join the alliance of "plant life" are not only the consumers who call the brand, but also the inexhaustible motive force to call on them to continue to spread their environmental ideas.

4 Mark Ed Faye: the enclosure of a gentle hand.

Mark Ed Faye takes the famous designer Zhang Zhaoda as the core of creativity. The product tonal is defined as the Europa style. The fashionable elements of the season are used, and the details are soft and delicate.

What is worth mentioning is that Mark Ed Faye brand attaches great importance to the cooperation between enterprises and art. The company subsidized many art activities, including the "creative motor" design competition, etc., and also paid attention to cross-border cooperation with artists to create joint products. While enriching the connotation of enterprise art, it also imperceptibly influenced the artistic activities in the society, and created a reputation for themselves.

In the face of the growing men's wear market, in order to expand and consolidate the market share, Mark Ed Faye adopted the brand "group" strategy, accurately subdivided the men's clothing market, and created three men's clothing brands for different classes -- Mark Fairwhale, Fairwhale Jeans for men and Fairwhale Shake. At the same time, Mark Ed Faye, who concentrated on men's wear, did not give up the huge market of women's clothing, and created Fairwhale Creative Urbanwear for women in the workplace.

5 Providence: natural tension is infinite.

Designer Liang said she had never worried about the psychological pressure that had been bad before the order.

Because the development of traditional technology of this kind of silk has created a stable style.

Heaven and nature follow the law of nature and constantly absorb the culture of the millennial tradition in the development and manufacture of the Canton silk, so as to find out the culture and style genes of their brands.

"Life is rich and colorful without duplication. The greatest value of traditional technology is that it can continuously pour nutrients into the brand and make you want to be as difficult as others.

Conversely, instead of looking for genes in the process of time accumulation, we can only stay on the imitation of the superficial elements such as style and color, lack of confidence and easy support, and get bogged down in the quagmire of homogenization.

Liang said.

From the word "Providence" in the consumer to the high-end brand "TANGYcollection" in the fashion week, stunning appearance; from marketing operation to launching various art exhibitions, sponsoring public welfare undertakings, and constantly enhancing the social extension of the brand, all these make it possible for the Tianyi brand to enter the international market.

6 two people produce: female Wen Qing is not prosperous.

"We are a self-service shop without pre-sale services. We don't talk about it, full court self-help shopping."

A self selling brand of the original brand is willing to "do not talk", which shows that it is very confident in the design, quality and sales service of the product, and this way has saved the time for offline work.

Taobao women's brand two person produced (lrcp) has a distinctive style, from comfortable and natural cotton and linen fabric, to light coloring, and then to loose and relaxed tailoring, all brands are positioned as "literary young women" or today's popular "Sen girls".