Guangzhou 1/3 Bags And Leather Goods Enterprises Are Committed To Taobao &Nbsp.

　　 The choice of e-commerce platform is very important.

If you want to do well in e-commerce, it is also very important to choose the platform. No matter choosing B2C platform like Taobao, or choosing B2B mode such as Alibaba, or running your own independent mall, it is based on the strength of the company and the characteristics of the product and the mode of operation. Internet marketing expert Zhang Fangwen suggested that if it is a small manufacturer, it is suitable to start with Taobao, and so on, so that the turnover and customers can accumulate to a certain extent, and can be transformed to agents. If the company has a small scale, but does not establish brand awareness and the required word of mouth, lack of funds and mature network marketing team, it can choose to operate online independent mall; if you have funds, but can not find a good network marketing team, you can choose a platform like Alibaba, so that you do not need your good operation team, just look for some customer service personnel and general Network Promotion Commissioner.

How can we stand out from many competitors in the era of e-commerce? First, the promotion of commodities. The release of information and the writing of product information are very important, because it is directly related to attracting customers' eyeballs and placing orders at once. For search engine optimization, network business alliance, friendship links, forums and blog publicity, etc. are all available for reference; the two is good service. Service is not only throughout the purchase process, but also reflected in after-sales service, when these small details are handled well, it is easy to form word-of-mouth; the three is to develop a mature sales team. A good e-business project implementation plan should be made by more experienced people, and also need good project talents to carry out, in order to bring real profits to the project. Rao Yilong said, "promotion has always been done, and when new products are released, we should do more. Taobao is mainly through through-train, but also to promote urgent need to take time. As for sales promotion, limited time purchase, limited purchase, single auction, group buying, spike kill, holiday promotion, discount, buy one get one is an alternative way. He Jihua's approach to new product promotion is "free mail, spike kill and limited time purchase."

　　 Is price complementarity or conflict between online and offline?

When asked whether the sale was made online or offline, He Jihua said, "for us, the style of the shop and the shop is the same, but the price is different, so the price of the shop itself is low, so the price is low. Physical stores are expensive and naturally priced. We will not sell in separate styles. " Rao Yilong thinks, "because the price on the line is generally lower than the price below the line, the profit is thinned." So now we shop and shop to push different styles, so that we can avoid the price difference between online and offline.

It is understood that online and offline price conflicts are the reasons why some traditional enterprises dare not rush into e-commerce. They worry that the low price of e-commerce will impact the price system of traditional channels, especially the branded goods, and the voices from dealers will be very intense. There are two ways to solve such problems, one is the implementation of brand segmentation, the other is the implementation of product segmentation. Rao Yilong's handling method is in line with the difference between the product line and the product under the product line. At present, some big brands are brand segmentation, and the online sales brand is derived from the main brand. According to the insiders, e-commerce and traditional commerce are not purely competitive relations. If handled properly, they will coordinate development and even complement each other.

　　 Internet shops levy taxes or end online shops do not pay taxes and fees.

Wuhan National Tax Bureau issued the "first personal online shop tax list", which paid more than 430 yuan to Taobao women's clothing store "my one percent". For a time, many C2C sellers were in panic. It is reported that many personal users are behind the physical shops or commercial service providers. According to the initial statement of the second inspection bureau of the Wuhan State Taxation Bureau, in 2009, Wuhan claw nance Garments Co., Ltd. handled tax registration in the National Tax Bureau of Qiaokou District. "My one percent" belongs to the company's online shop. Yang Minggang, vice president and researcher of the E-government Research Institute of Peking University, said: "in 2011, the turnover of the national electronic trading market is likely to exceed 500 billion yuan. Although its share of sales is smaller than that of traditional social retail products, the rapid development trend is not to be overlooked. The relevant departments of the state need to pay enough attention to the electronic transaction business, and it is necessary to formulate measures and methods for tax regulation and collection of e-commerce. It is reported that there are mainly three kinds of Taobao stores: one is the private seller who has not registered for business registration, the other two is the registered online shop, and three is the online shop of the entity store. The latter two are different from the entity companies under the line. They should pay taxes according to law. But for the first one, that is, the "pure individual shop", China has not yet introduced specific measures for levying taxes.

He Jihua, who uses the B2C form, says that the taxation of online shops is entirely acceptable. If there is a transaction, there will be tax revenue, which will have little impact on us. As a personal seller, Rao Yilong thinks that paying taxes online must be stressful. For example, if you buy a shop in Taobao, ninety-eight yuan a month, if you want to pay taxes again, the cost of enterprises will certainly rise. In this regard, Professor Huang Minxue, an e-commerce expert at Wuhan University, said, "in the long run, taxation is the only way to standardize the development of online stores. It is not conducive to the sustained and healthy development of e-commerce that the low price brought by taxes and fees will not be the core competitiveness of online stores.

　　 Data link

The twenty-seventh China Internet development report shows that by the end of December 2010, the number of Internet users in China has reached 457 million, an increase of 73 million 300 thousand compared with the end of 2009. The Internet application of e-commerce has become the fastest and fastest developing main force in China's Internet economy. Data show that the annual growth rate of online shopping users is 48.6%, which is the fastest growing user application. Online payment and online banking also grow at an annual rate of 45.8% and 48.2%, far exceeding that of other types of network applications. China's economic activities are accelerating into the Internet era. Under this premise, SMEs have launched electronic commerce nuggets, the proportion of Internet access of SMEs has reached 92.7%, the proportion of Internet access of larger enterprises is closer to 100%, and 43% of Chinese enterprises have independent websites or set up online shops on e-commerce platforms.