August Is Just Now.

August is the off-season summer clothing sales, but also an important period of the season. With the advent of new autumn products, summer commodities began to enter the stage of clearing. Recently, the reporters visited Europe and Asia Merchants, Wan Dian department store, Yatai Fuyuan shopping center and other shopping malls found that all the fashion brands have posted summer discount, full sales promotion and other discount labels, special offer, full reduction, and at least to 70 percent off, and other preferential activities attracted many consumers' eyeballs, making more and more people coming shopping, business is very popular. Some outdoor sports costumes, swimsuits, swimming caps, swimming goggles and other products, as well as mosquito nets, air conditioners, mat and other summer supplies sales began to gradually increase.

　　 Summer clothing Clear out

Attracting consumers' eyeballs

"I chose a dress a long time ago, but when I first appeared on the market, I sold it at the original price, and I always felt that the price was a bit high. Taking advantage of the opportunity to discount now, I plan to buy more summer clothes to comfort myself. Luckily, I was very happy in the size I wore. Miss Wang, who is paying the loan, told reporters.

Reporters learned that many counters Summer wear It was transferred to the lowest discount and started selling. According to insiders, since the middle of July, the major brand clothing has begun to give up the discount, the discount intensity is mostly around 50 percent off, 40 percent off, and finally to 70 percent off. The sale of clothing this summer has been more than half a month ahead of the previous years.

In addition, when the clothing comes into the market, the profit is higher. By the time of the season, most of the clothing had been sold. In order to further withdraw the funds, the remaining garments began to increase their efforts to give up the consumers.

　　 Part promotion commodity

Start selling at the same time

This is the hottest time of the year, coinciding with students' holiday, including a lot of office workers taking advantage of their annual vacation to travel around the family. At this time, swimsuits, swimming caps, swimming goggles and other commodities ushered in a concentrated selling stage. "Swimming equipment has been selling very well recently, especially with the whole family buying equipment together. It is estimated that this trend will continue until mid late 8." The salesperson of a bathing suit shopping district told reporters.

It is understood that sales of outdoor sports apparel in major shopping malls also reach peak sales in one year. "Because of the reasons for students' summer outing and office workers' annual leave and outdoor recreation, and in August, the peak period of marriage in spring city, the honeymoon tour has spawned the selling of outdoor sports products." Ms. Wang, the manager of an outdoor merchandise counter, said.

　　 Early autumn listing

Only to seize market opportunities

Reporter's visit found that clothing this autumn has been listed, rather than autumn clothes, rather than from summer to autumn. Compared with previous years, the time of clothing listing this autumn is almost the same, but there are some improvements in the price. Most of the autumn clothing materials are relatively light, which is more suitable for wearing sooner or later.

In addition, the new listing is sold at the original price, although sales are not large, but the profits are considerable. "Let's not see that now we buy fewer people, but we have a lot of profits. Generally selling one autumn suit is almost the same as selling two or three summer wear. In addition, now the major brands are competing for new styles of autumn clothing, and more are trying to seize market opportunities and lead the fashion trend of autumn clothing. The owner of a brand store told reporters.