Shops Rents Rose &Nbsp; Clothing Stores Were Busy Transferring.

Only a month after the opening of a clothing store on the Shuguang Road, the brand changed hands. 2011 with shop The rent is rising, and the business of clothing stores is difficult to do.

　　 The rent is soaring.

"From 2010 to 2011, the rent of the shops is too high for us to imagine." Liu Shuangshuang of Zhongyuan Real Estate said, "the rent of a shop has risen from 10 thousand yuan to 50 thousand yuan every year, and in 2011, the rent of the shops in some areas is nearly doubled. The rental of 70 square meters of shops on Hu Shu Nan Road has risen from 200 thousand yuan to 350 thousand yuan, and the 100 square meter shop of Xiang Ji Si Road has risen from 350 thousand yuan to 550 thousand yuan, and the two square west square 100 square meter shop has risen from 280 thousand yuan to 280 thousand yuan."

CPI has always been on the high side, and the rental of shops has also been brought up. Liu Shuangshuang said that in the high rise area, such as Hu Shu Nan Road, after the overall planning and transformation of the government, a clear commercial street atmosphere was formed; some such as Xiang Ji Si Road were living in a mature atmosphere and concentrated in industry, so prices rose very high.

Other sites also showed significant growth. One who has been running on Dawning road for many years. Couture Boss

It was discovered that the previous lease was signed in three years, and now some landlords have been changed to one sign a year, and the price is raised once each time. She roughly estimated that if the purchase cost was not counted, rent The operating expenses of salesmen and salaries add up to at least 500 yuan a day.

Liu Shuangshuang found that although the rent is soaring, there are still many people to enter. In the downtown area, shops that are suitable for clothing shops and restaurants are always in a relatively scarce state. Even storefronts that are significantly higher than the market price are hard to rent. Some stores shut down after a few months of operation. Although the shop is closed, a transfer fee can be charged.

Transfer fees also rose. A clothing store on Shuguang Road transferred the fee for the first time in 2011. The transfer fee was 100 thousand yuan. After a month, the transfer fee was changed to 190 thousand yuan. The transfer fee of a store on the stadium road was originally 100 thousand yuan, and it became 160 thousand yuan when it was changed again after simple decoration.

Because of the high rent rate, some shops have increased turnover since 2010, and a few months later, new content has been changed. In the stadium Street stadium near the street store, originally sold clothing, in 2011 has opened a mobile phone shop, mountain specialty shops and hairy crabs aquatic products shop.

Profitability

On the dawn Road, the owner of a clothing store felt that every time he arrived at the weekend night or when the shopping mall was going on a big promotion, there would be fewer visitors to the store. Over the past few years, some fast fashion brands and more and more promotional efforts in the shopping mall have made clothing stores somewhat difficult to resist.

T-shirts are the most popular clothes in summer. At the same time, customers in shopping malls and clothing stores will find that fast fashion brands have an advantage in the price and style of T-shirts. This is the summer dress discount season. In the mall, such as H&M, UNIQLO and other fast fashion brands, the price of a T-shirt is around tens of yuan, and the cheapest is less than 40 yuan. In a foreign trade clothing store, a T-shirt usually costs more than 100 yuan. {page_break}

A boss who runs foreign trade clothing on the Wulin Road introduces that the fast fashion brand in the mall is more popular in style, but because the price is cheap and the volume is huge, it brings a lot of pressure to the foreign trade clothing store. The traditional POLO shirt, which is printed on the head of a deer, has been popular in foreign trade stores. However, she has not sold this style of women's clothing now, because the lack of change in style makes it difficult for customers to enjoy it.

On the dawn of the clothing brand, operators divided the shops into Korean version stores, foreign trade stores and store stores according to the styles and origins of each store. A clothing store owner said that in order to distance herself from the T-shirt with low price impulse in the mall and make small shop features, she would try to choose Korean clothes when she arrived. The Korean version of clothing is best sold in her store, and its purchase price is higher than that of expensive products. The price of a Korean T-shirt is 100 yuan, and the price of an European T-shirt can be more than 300 yuan. This will test the eyes of the operators very much. If they can't sell, they can only afford to discount shipments, otherwise they will become inventories.

The clothing store owner opened shop on dawn Road for more than ten years. She thought that the clothing business seemed to have a low threshold. Even though the rent was so high, there were always people willing to put money into it.