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Will Chinese Footwear Industry Go To "Create" Or "Create" In The Future?

2011/8/13 9:54:00 49

As we all know, "manufacturing" and "creating" are two different concepts.

China is a big producer of shoes. MADE IN CHINA shoes can be seen all over the world, but the number of leading brands in the world is numbered.

When foreign sports brands such as Nike and Adidas hit the Chinese market in waves, this undoubtedly exacerbated the pressure on the development of China's footwear industry.

But how to make the country

Shoe brand

The rise of clusters has become a topic of intense discussion throughout the footwear industry.

Over the past decades, countries such as Europe and the United States have always regarded China as a "world factory". What is understandable is that they generally believe that China has mainly developed on cheap labor force and vast geographical environment in China.

Although the strength of the development of China's footwear industry has improved rapidly in recent years, the development of "manufacturing" in China's footwear industry still exists. Although the "creation" pattern of China's footwear industry has been gradually emerging, it still does not match the status of China's economic development.

What's more, the footwear industry is facing the baptism of the post crisis era. The rise of labor costs, raw material prices and appreciation of the renminbi has been rampant, and the competitive pressure of footwear manufacturing is increasing.

These signs also show that it is imperative to fundamentally solve the series of problems faced by China's shoe manufacturing industry and accelerate the development of "creation".

It is undeniable that China's footwear industry

market

Low labor costs, strong processing capacity and preferential policies, of course, attract a large number of foreign investment, and become the mainstay of the global footwear processing and manufacturing industry, and even become an important part of the world shoe processing industry chain.

However, the "manufacturing" of China's footwear industry is also dominated by other developed countries in the high-end market, brand innovation and other high-end links. This also shows that the share of the Chinese footwear industry's "manufacturing" in the global value chain of footwear innovation is weaker, and the brand innovation of China's footwear industry needs to be further strengthened.

Based on the current market situation, the representative shoe enterprises of Fujian, Guangdong, Zhejiang, Chengdu and other major shoe production bases react rapidly and take the initiative to make strategic adjustments. A series of exploration initiatives on pformation and innovation are quietly promulgated and implemented.

Although this has no immediate effect, it is very comforting to contribute to the pformation and upgrading of the footwear industry as a whole.

It can be seen that accelerating pformation and upgrading and brand development of cluster are undoubtedly the most important process of "manufacturing" to "create" development of China's footwear industry.

"Brand innovation and cluster development are the touchstones for China's footwear industry."

This is a common saying in the market, but it also stresses the point.

As a matter of fact, some shoe enterprises have set up brand information tracking centers especially in shoe making countries such as Italy in order to promote brand innovation and upgrade and upgrade their own industrial chains, so as to entrenched the footwear research and development market and break the traditional Chinese brand innovative thinking, and then lay the groundwork for domestic and foreign markets for brand upgrading and cluster development.

Therefore, we cannot deny that in the fierce game of footwear market economy at home and abroad, the manufacturing of Chinese shoes is indeed necessary to strengthen the integration with the trend of international brand innovation, and accept the challenges of the international footwear market in a timely manner.

Because for the current Chinese shoe industry "manufacturing", actively turning to the "creative" development of China's footwear industry has become the only way to optimize the upgrading of shoe industry, solve the current dilemma of shoe enterprises, and realize the leap and development of China's footwear industry.

Admittedly, in the future, China will continue to walk on the "manufacturing" or run on the "creation". The progress of brand innovation and industrial upgrading is the final answer password.