Advanced Garment Customization In Quancheng
Custom does not crash shirts, white-collar workers to meet more Individualization demand
Interview with Wang Feng: Real Estate Company Secretary
Interview place: Ginza mall
At the company meeting last weekend, Wang Feng won the "best dressing Award" specially selected by the company. Amy's female colleagues told her that the dress she wore at the party was custom-made from the counter. Miss Wang told reporters that with the increasing number of social activities such as annual meetings and gathering of friends, many white-collar women need to dress up for the occasion, while avoiding "bump shirts". More and more white-collar women around her choose advanced custom dress. Reporters found that those willing to consume advanced customization consumers, compared with senior apparel consumers, not only for clothing comfort and fitness requirements higher, the pursuit of uniqueness and individuality, and price sensitivity is also relatively low. The shopping guide for the northeast tiger in Ginza mall said: "when making an appointment, many customers are directly placing the order without asking the price."
The concept of custom-made clothing still remained in the form of several Chinese clothing or meet the needs of special body people a few years ago. Nowadays, advanced customization has a rigorous process. From one-by one exclusive design to trial tailored tailoring, the size of gold luxury fabric, and then through fabric processing, iron push and pull, wool lining processing, pattern typing, thread nails, fitting, modification and sample processing and so on several hundred processes, every step must be careful and careful. "Advanced custom clothes not only satisfy the uniqueness and individuality, but also more importantly, grasp the advantages and disadvantages of the customers' shape. A professional custom shop is thinking what customers want, and more importantly, telling customers what is suitable for her needs. Special guide shopping is like that.
Consumption is not bad money, starting from a shirt to enjoy customization.
Interview with Tan Jing: middle school teacher
Interview: Wanda Plaza
"My husband is not tall, he has a pear shape and his belly is bulge. If I buy shirts for him in the size of waistline and hips, the necklines and cuffs must be a big circle, and my sleeves and clothes will grow a lot. But if I buy them according to the collar and clothing length, the buttons on my lower abdomen will not be buttoned up. He often has to attend formal occasions where shirts are needed almost every day, and they can't buy shirts that fit well, giving people a sense of discount. His colleagues often make fun of his clothes, though they are well intentioned, but I listen too much. As a wife, I always feel bad. " Ms. Tan depressed to reporters.
Ms. Tan opened the services of "personalized customization" on the website. Entering the customized section, we found that the details were very detailed. First of all, the choice of fabric, according to the composition of fabric from pure cotton fabric to cotton polyester fabric, and then to pure wool fabric; according to the fabric yarn weaving from low to high can have several choices; if a bit of professional knowledge do not know, it does not matter, OKPPK has thick, thin or moderate choice. Hundreds of different types of fabrics with different colors will show their eyes. Sometimes it really makes people dizzy. Next, different styles of collar, sleeves, pockets, and styles of cuffs and styles of hem are not only for you to choose, but also for different parts of each person according to their interests and needs. Make every one Consumer They can do whatever they want and get what they want. This service can be said to be the first and exclusive one in China.
"Special crowd", not just clothing.
Interview figures: Fu Wen Wen Media Manager
Interview: Chaoshan street, Guang run Silk.
"As I have just finished, my body is not fully recovered, my abdomen is particularly big. The big size clothes can be stuffed into the stomach, but it is not suitable elsewhere; if I buy a trumpet, it will be suitable for other places, so the stomach will not buckle up." In the shopping mall in Chaoshan street, the article says that buying clothes is a bitter drink. "Every time you buy clothes, you have to try on a lot of clothes, and the results are not fit for you. Finally, the shopkeeper recommended me to customize it directly, and the price is almost the same as that of the ready-made clothes."
Fashion customization is different from traditional tailoring and tailoring. It is a high quality lifestyle that serves fashion people. According to the director of Shandong Guang run Silk Company, the usual practice of a common tailor is to select a good fabric for a customer, turn over a fashion magazine and find a style that he likes, and then the tailor takes the picture. Today, it is completely different. What preferences do customers have for their fabric and style, their identity and status, and what kind of leisure style they usually like. That is to say, custom tailor masters must know the way of life of customers. In addition, the customer's skin color, fabric and style mix should be integrated with the design concept. From beginning to end, it is necessary to embody "close fitting" design and Seiko meticulous work until the samples are changed, so that customers can wear fashionable and satisfied clothes.
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