Jinjiang, Fujian: Small Cities Plan The Trend Of China'S Footwear Industry

Phoenix trees are not big and small, and small cities can also seek the general trend, and those who support them are those small and medium-sized enterprises that are full of vitality.

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The entrepreneurs who started business with him were farmers who had just washed their feet ashore, and several people spent tens of thousands of dollars. After earning the first barrel of gold, they built a factory in their houses.

But how can we choose a place to do business?

Hua Ge still stayed, and now he still travels between Guangzhou and Jinjiang for a long time, watching Jinjiang rely on the footwear industry to become a lot of "mouths and cities" in people's mouths.

How solid is the "family property" of the footwear industry in Jinjiang?

According to statistics, the site is available.

To put it this way, even if you look at the whole country and even the whole world, it is no longer easy to find such a brand of Jinjiang, where brands are everywhere and wildly run wild. Only two kinds of sports shoes and jackets are sold. The annual sales volume exceeds 1 billion orders of magnitude, and dozens of brands can be counted. The small brands with less than 100 million yuan in annual sales are even more numerous. If the vice president of Jin Ba continues to enter, they can make a brand in Jinjiang, and "casually" can sell hundreds of millions of brands.

So this small town, which had not been withdrawn from the county seat until 1992, covers an area of less than 650 square kilometres, still has ample resources to build up the signs of "China Shoes Capital", "world jacket capital" and even "China's brand capital".

No matter how others understand, but the Jinjiang people really rely on these small brands and small businesses, and begin to create the regional brand of Jinjiang.

Beginning in 2007, with the official settlement of the national sports industry base as the symbol, the Jinjiang municipal government began the systematic project of making Jinjiang the first sports city in China.

In addition to the already established global sports equipment manufacturing base, the strategic layout of sports industry in Jinjiang also includes making Jinjiang a national sports training base and a national sports event center, and planning and constructing coastal sports and leisure industry zone on the 50 square kilometers of Jinjiang's large coastal passageway.

This means that in addition to the sports equipment manufacturing industry, the fitness and entertainment industry, the competition performance industry and the entertainment industry around sports will become the new economic growth point of Jinjiang.

More importantly, the significance of this strategic plan is far beyond the simple economic growth. Besides industry, it gives Jinjiang a city which will be a clearer answer. They have begun to realize that the factors beyond the business for the commercial significance, the upgrading of Jinjiang enterprises and Jinjiang brand will always depend on the upgrading of Jinjiang city.

This upgrade is not just about making Jinjiang a better place to produce, but also a better place to live.

A small town can also play a big role.

What Jinjiang has experienced is precisely the epitome of China's urbanization process, but Jinjiang has gone 20 years ago.

During the "12th Five-Year" period, the development trend of domestic urbanization will be more obvious.

Because of the needs of development, more and more small cities will take the initiative or be forced to change their original industrial structure and positioning. This will also bring a more severe test to the local reality: where is the way out for small cities in the future?

Earlier, it was reported that 183 of China's more than 200 prefecture level cities were planning to build an "international metropolis".

Such farce reflects the misunderstanding of "small cities must become big cities" for a long time.

China certainly needs "international metropolis", but "big cities leap forward" is bound to bring more "big city diseases".

A small city like Jinjiang can only take another path and take the road of characteristic industrialization.

For Jinjiang, the road to a "cosmopolitan city" does not prevent it from losing its opportunity to become a "small international city".

Around the world, Davos, Basel and Silicon Valley are famous for their small cities like New York and Tokyo. With their unique advantages and positioning in the fields of industry, exhibition and brand, these small cities have won more space for themselves.

For such a small city, there is no need for too wide roads and busy traffic, and no need for "landmark buildings" and "first-class universities". What is needed here is a personalized industry that fits itself, is the market space for sustainable planning, and can find the true happiness of touch and touch there.

Phoenix trees are not big and small, and small cities can also seek the general trend, and those who support them are those small and medium-sized enterprises that are full of vitality.