Shoe And Garment Industry "Introduction" Strategy Is In Line With World Fashion.

Recently, the left bank Clothes & Accessories Ltd and the international fashion Research Institute, Paris Nali Luo di design office formally signed, the latter will provide 2012 - 2013 autumn winter /2013 spring and summer all-round. brand Consulting service. Hong Jinshan, the chairman of the left bank, said Nelly Roy most attracted him with his rich experience in the field of fashion.

With the increasing desire to integrate with the world fashion, Quanzhou enterprises will also focus their attention on the designers of fashion designers, and pursue and lead the fashion trend through the establishment of R & D centers in the fashion center and the introduction of "external brain" in the design field.

Setting up R & D centers at the forefront of fashion

In the early 90s of last century, Ding Canyang, who had just entered the children's shoes industry, clearly remembers that the style of children's shoes was designed by himself. "In fact, there was no design at that time, that is, walking around the market to see what shoes sell well, then come back to make some modifications, and then become their own products." However, after entering the 2000, a number of imitation footwear enterprises in Quanzhou began to face serious homogenization competition, designers began to officially enter the eyes of entrepreneurs in Quanzhou.

With the acceleration of internationalization of the brand of shoes and clothing in Quanzhou, and the pursuit of personality and fashion by domestic consumers, the collective migration of enterprise design teams seems to be a new trend. It is understood that the PEAK R & D center is located in Beijing and Guangzhou, and the product R & D center of the US Losangeles was built in September last year. Almost at the same time, the design and research center of 361 degrees was launched in Guangzhou (Asia), and the seven wolves have three R & D centers in Shanghai, Hongkong and Tokyo. According to the analysis of the industry, the R & D center is located in the forefront of fashion, so that it can speed up the integration with international fashion, making the version, size and color closer to the international trend.

Introduction of international talent docking Market

Corresponding to the design team's "going out", many enterprises have also chosen the strategy of bringing in international talents. The cooperation between the costumes on the left bank and the design office of Nali Luo Di in Paris conveys a signal: with the favor of domestic consumers towards international fashion elements, Quanzhou brand shoes and clothing are drawing closer to the international fashion trend through cooperation with the international design team.

Like the left bank, XTEP also introduced the chief designer from Korea to boldly mix colors and styles for XTEP's fashion sports products. It is understood that XTEP's current design team includes all kinds of design talents from Hongkong, China, Taiwan, Japan and Korea. Koreans are very sensitive to the color of shoes and clothing products. Japanese people are very good at quality control and technology research and development.

In addition, Green group and Spanish brand children's clothing enterprise Kids Gallery company reached a strategic cooperation agreement on clothing design, hired a senior designer of Spanish brand children's clothing as design director, hoping to combine Chinese elements with the world fashion elements by adopting the latest design concepts in Europe and America. As early as 2008, the seven wolves invited the French designer fright to create a brand-new brand SEPTWOLVES has been officially unveiled.

　　 Cooperation in design consultancy

"For Quanzhou enterprises, we can not rely too much on international designers. For now, the perception of fashion among domestic consumers is still two years or so compared with that in Europe and the United States." JIM "S brand design director Hui Wenlong told reporters, for example, a popular bean Dou shoe in Italy. At present, many Chinese consumers can not accept it. Some enterprises have to make some changes after introducing the shoe into China.

"A better way of cooperation between domestic enterprises and international designers is to design consultants." Insiders said. It is understood that the so-called design consultant is that when Chinese enterprises or brands are seeking cooperation with international designers, they should let international designers bring some internationalized elements and more creative elements into the brand to better extend or express the style of the original brand, rather than let them rebuild a new style.

For example, a domestic garment enterprise has hired some Korean designers, who usually stay in Korea and come back to the enterprise every quarter when developing new products, about five or six times a year, each time for 3-5 days. During this period, Korean designers will design the theme and plan of a certain season according to their own ideas, and the design team of the enterprise will also come up with a plan. Finally, the design director of the enterprise will make overall planning and check and finalize the final design plan.