PEAK Starts "2011&Nbsp; NBA Star China Trip"

In August 2nd, Jason Kidd, the veteran champion of the NBA new champion, took 6 rebounds, including Kevin Love, Sean, Battier, creative dunk king Javier Maggie, three points Dorel White, rocket newcomer Patrick and so on, to join in the opening of the "champion" partner -- 2011.

Despite the NBA's suspension after the season's championship, Yao Ming's "the Great Wall of China" officially announced the retirement of NBA, but in any case, the charm of basketball is unstoppable.

Kidd won the championship. Kidd is the spokesman of PEAK, the Chinese sports brand. As a member of PEAKTEAM, the 2011 PEAK NBA Star China is expected.

Obviously, PEAK NBA China has not only been an interactive activity, but has become a platform and brand to meet the interactive dream between fans and stars.

Focus on basketball achievement

"In China, basketball has become the first sport without controversy."

According to a survey conducted by the famous British guardian, "there are 300 million basketball players in China now."

In recent years, basketball has been flourishing in China. Yao Ming has made great contributions to the development of basketball. At the same time, we have seen some Chinese brands shine in the international basketball market. What is worth mentioning is PEAK's NBA marketing.

PEAK and basketball have a very deep source, from the help of "Bayi team" to the Australian women's basketball championship, from Serbia to Iraq, from the cup to NBA, PEAK always takes basketball as the core, along the international and professional development route, and actively tackling NBA, FIBA and other international top level basketball competitions and organizations.

As China's official market partner of NBA, PEAK has monopolized this international basketball resource. At present, 15 players are active in the NBA arena with PEAK basketball boots, covering all positions on the field, forming a gorgeous PEAKTEAM.

Every year, PEAK organizes "PEAKTEAM" to promote basketball culture in China. Since the first PEAK Star China trip was held in 2006, PEAK Star China has gone through five years. The star lineup has expanded from the original Battier to a large number of superstars. Insiders believe that PEAK Star China has grown into the most influential NBA basketball Carnival in China, whether from the strength of stars, the size of the stars or the number of tour cities.

The significance of brand feedback in the market

Over the years, the professional quality and personalized design of PEAK products have won the unanimous recognition of the international market. The products are exported to more than 80 countries in five continents and become the common choice of many champions and champion teams, and become one of the most influential international basketball equipment brands.

The first stage of PEAK's internationalization strategy, that is, "international resources nurturing the domestic market", has achieved remarkable results, and has successfully gained the commercial value brought by the concept of international brand.

In 2010, PEAK's year-on-year turnover increased by 37.3% over the same period last year.

According to the nineteenth China market commodity sales statistics, PEAK ranked 2010 in the "basketball shoes" market share.

With the expansion of domestic sales channels and the establishment of American subsidiaries, PEAK's internationalization strategy is just like what has been expected, and has begun to turn to "international resources supporting the international market".

As we all know, brand internationalization is the only way to realize the long-term development of the brand, and is also the result of the market situation.

As one of the most active economies in the world, China's consumption potential is beyond doubt.

With the label of sports power, China has become a fertile spot for international gold, international talent and international capital.

With the ever-changing market structure, the strong entry of international brands such as ADI and Nike brought some impact and encouragement to the domestic sports product brand.

In the face of the increasing importance of brand competitiveness in the comprehensive competitiveness, many brands are more tightly contending for the competitive advantage of international sports resources.

And PEAK takes the lead, perhaps a bit of luck, and more importantly, a clear brand positioning and effective promotion strategy.

In the field of basketball, great achievements have made PEAK brand develop rapidly. Taking basketball as its core, PEAK has begun to focus on tennis, soccer, running and other sports fields.

Based on the international market, thanks to the support of the world's top event resources, the support of national policies and the active support of the capital market, coupled with the market barriers left by competitors, PEAK is making steady progress towards the world famous brand.

Competition, upgrading China's Bank and strengthening its sphere of influence

In 2011, this PEAKTEAM will take Beijing as the starting point and go to Guangzhou, Shenzhen, Nanjing, Wuhan, Shenyang, Taiyuan, Shijiazhuang, Changsha and other more than 20 large and medium-sized cities to interact closely with the fans. It will share NBA basketball culture feast with basketball fans.

In 2006, the first PEAK Star China trip was held so far. Not only is the star lineup a star gathering, but the tour city has also gone deep into the three tier cities such as Chengde, Jiaozuo, Xiangyang and Putian from the first tier cities such as the north, the Guangzhou and Shenzhen, and has become a highlight of this year's China banking activities.

On the face of it, this is the thoughtfulness of PEAK to the fans, but if combined with the current market competition situation and industry dynamics, it will be another clue.

Nike and Adidas are planning to enter the two or three line market of domestic sports brand in a big way. Chinese brands have joined in to start a new round of horse race enclosure. PEAK announced earlier that it will add 800 new outlets in China in 2011, bringing the total network point to more than 8000.

According to the insiders, the change of China's line of travel actually shows PEAK's sorting out its own channel system, which is a disguised exploration of future market expansion.

According to industry analysts, a large number of domestic brands including PEAK are expected to achieve a turnover of 10 billion yuan in the next five years.

From the first half of the performance, PEAK and other local brands are still in the rising trend of performance.

PEAK disclosed that its order in spring 2012 increased by 20.2% compared with the same quarter in 2011, while the same quarter sales increased by 12.2% in the second quarter of June 30, 2011.

Team belief and core competitiveness

PEAK's professional design team, more for the players to provide the foundation for the champion team, in the 2011 design concept, "gold, wood, water, fire, soil" to build five different concepts, just Yang and soft, full of vitality, the use of color is more fashionable, soft, bright, as well as the dream of the wings to reduce the injury, each pair of shoes have used light, thin and most technical material, enhanced the skills of the clouds, and extended the player's sports life.

Kevin Love said: "PEAK has given us a stronger team spirit to make us champions."

Yes, with the help of each other, the dream of a champion is crowned with the glory of the championship.