How To Develop Fame Through Exhibition Marketing

Under the condition of modern market economy, enterprises must attach great importance to marketing.

If the market is like a battlefield, whoever can do better marketing will master the initiative of the war, and whoever wins the battle will win the battle.

As an important way of enterprise marketing, how can enterprises make use of exhibitions to make marketing easier?

First, information is not as good as data.

The dealers who participated in the exhibition got too much information on the site, so a lot of information became a burden and they were turned around and thrown away.

Therefore, data can not solve many problems. The most important thing is to stimulate the interest of dealers, so that they have to take the initiative to understand in depth, such as entering the company's website, telephone consultation, asking for information and so on.

Therefore, enterprises should do something interesting and valuable to collect information, such as mascots, bookmarks, calendar cards, cups, pen holders, etc. the exhibition forms of automotive products enterprises need to be innovating and breakthroughs. They should not be limited to the mode of carrying several products.

Two, products are not as good as products.

In the era of product scarcity, the exhibition of products will be sold, and those big exhibitions in China have indeed made many large enterprises. Many enterprises have fresh memories of this sweet year. Later, most products will sell well. Dealers hope to cooperate with manufacturers with complete varieties, so that they can save a lot of things and give them strong impression, but today this practice is obviously ineffective.

Even if the product is more complete, buyers will not be interested if there are no special products.

Many buyers are looking for new products, looking for more competitive products.

They do not lack the quantity and variety of products, but lack the market competitiveness of products.

Therefore, SMEs must understand what products to compete with competitors in the exhibition.

We should enlarge the exhibition of more competitive products and pay attention to the resources of the exhibition to the superior products.

In the exhibition, display, publicity and so on, it will give priority to the most outstanding products and turn the enterprise exhibition into a fist product exhibition.

It is worth mentioning that each exhibition may bring a new product, while the industry is amazing, so that exhibitors can "smell" the smell of new products.

Three, much less than exhibitors.

Many small and medium-sized exhibitions are held every year, and many small and medium-sized enterprises rush to travel. They always think they can hit some dead mice.

In fact, input and output are very disproportionate.

The reason is that each exhibition is too petty and lacks the necessary input to make no effect. The next time it is more like helping others with their bottom.

In fact, due to the number of exhibitors, the total cost is quite a lot.

If the enterprise concentrates resources and aims at the one or two exhibitions that are most worthy of its participation, the input of the resources will be much more effective than the ten or eight invalid exhibitions.

Therefore, exhibitors are not as good as exhibitors.

In this case, how to choose the exhibition is very important. We have to calculate and evaluate it synthetically.

First of all, is the target area of your investment, whether it is a whole country or a certain area. If only a certain area, you can achieve the goal in a regional exhibition. Secondly, we should consider the appeal and influence of the exhibition. Some exhibitions are very large, but they have no appeal to our target distributors.

In addition, attending the exhibition must look at the publicity campaign in the early, middle and late stages. One of the purposes of the exhibition is to expand the influence and popularity of the brand in the industry. Choosing an exhibition with publicity advantages and media credibility will undoubtedly lay an important foundation for the later stage publicity.

Four, the position is inferior.

Booth is always a representative of the strength of an enterprise, but as a small and medium-sized enterprise, and big business is not stronger than the strength of the face, after filling up the fat is not necessarily cost-effective, this money is spent on the exhibition site publicity publicity effect.

But the location is too small to be conspicuous, and the shortage of people is also a big trouble. Therefore, the position of the exhibition booth should be skillful, so we should go to see the venues earlier than other manufacturers, take the initiative to negotiate and sponsor public relations, and do not hesitate to be in a reserved manner.

What is clever location?

1, where the target passenger flow is large; 2, the place where peers choose to spend money; even if it is half a standard location, it may be stronger than the other 3 or 4 Standard places.

A good exhibition is like a stimulant, it will give people too much shock and feeling.

However, when everything is in preparation, how to judge the value of the exhibition to its own enterprises?