Ma Jianguo, The Founder Of The Peak, Is An Outdoor Champion In China.

"Outdoors is outdoor.

We can't follow suit. We need the wind.

The first contact outdoor brand of Ma Jianguo is the predecessor of "Lingfeng", a product of 3537.

"From the initial military products, gradually become civilian products, from the initial Guizhou, to the market across the country, it is not only accompanied by me, but also with the life of all the employees of the entire 3537 factories, including the dedication of the older generation to the country and the attachment to the 3537 factories."

In 2008, in order to return products to the market, the company set up a brand Committee, and it was in one year that the brand "leader" was created.

"We can not follow suit, we must take the lead". This is mentioned in the brand Committee's internal discussion process. Ma Jianguo and his team based on the fusion and extension of this paragraph and brand spirit, officially established the "leader" as the brand name, and boldly shouted the slogan of "China's first army outdoor life brand".

"We can say that in domestic brands, we are the ancestors of outdoor products."

Ma Jianguo is quite confident, he said, "leading the peak" is the concept link from outdoors to life, so the outdoor life of the army is the brand definition of "leading the people". "Why dare to say China is the first, it comes from our history, and comes from our technology. More than 40 years of experience in military production is not only the supply of products, but also the development of technology, tree roots, water resources, and military outdoors, so we are well deserved in the first military outdoors, and we should extend the outdoors to life, return our outdoor technology concepts to life, experience outdoor life and enjoy life in the open air."

Ma Jianguo said that military technology will become the core competitiveness of the "brand of the" brand, and on this basis, low-carbon environmental protection will also become one of the key points of the design concept.

"The specific design concept, when ordering, our product is the best answer."

Sublimation of brand and marriage with China

In 2011, Jihua 3537 and China Zheng international brand marketing executive agencies were married. With the help of China normal international in the industry's authority and brand control, we vigorously develop the franchise business.

Ma Jianguo revealed that the "brand leader" brand chief of staff is the brand of Chiang Kai Shek.

"The change brought by our brand is not only a brand new look, but also a distillation of the qualitative change of the brand.

In the joint implementation with China international brand, the group of China international brand is directly affiliated to our company, and we are advancing together with our enterprises to develop the first army outdoor life brand together.

Ma Jianguo said he likes challenges, and so does Zhong Zheng's team.

"Feng Ling" represents the spirit of fighting against the summit.

"Challenge is not a shock, but a experience that lets the brand continue to sublimate.

We will face challenges together with China.

Tailor made for your life.

For the future development, Ma Jianguo's goal is very clear, "in five years, consolidate the base of Guizhou, and take this as a breakthrough point, enter Yunnan, Sichuan, Guangxi, Hunan, Chongqing five big cities, and then layout Xinjiang, Shanxi, Harbin, Liaoning, Beijing, Liaoning,", ",", "," and "ten" cities.

During this period, only 2000 stores will be the basic target, and the net profit will be 1 billion.

From the planning described by Ma Jianguo, we can see that at that time, the storefront of the Lingfeng shop will not only be a store, but will also appear in front of the public in the form of an outdoor life experience area. The outdoor elements such as climbing wall, beach, water and so on will be displayed in the shop, creating a sense of outdoor effect in the shop; the ground will be paved with the way of cultural stone and wood grain flooring, which not only visually gives people the texture conflict, but also reveals the idea of mutual penetration and integration between outdoor and life.

"All consumers can become our members. All the ordinary members who like outdoor sports can join our club.

The former is our consumer, while the latter may become our consumer.

When the "Lingfeng" cultivates a group of customers who are loyal to their brand, the brand is also successful.

Ma Jianguo believes that as long as the product is suitable for its own, it is a good product. Although the leader is walking on the outdoor line, they can make everyone enjoy the outdoor fun in their life, because the "leader" is an outdoor product tailored for your life.