There Is No Discount For Autumn Wear. Summer Wear Is More Popular.

In recent days, continuous rainfall has made the temperature of the capital hot and cold.

Recently, a reporter saw in Zhongyou department store that women's clothing areas were crowded, and there were "discount" signs everywhere. The whole summer wear was 2-7 fold, while the shelves of ONLY, VERO MODA and other brand stores were all listed as "new products of autumn clothing", but they were few and far between.

A saleswoman told reporters that before the fall of autumn, they began to promote summer clothing for the autumn market.

The reporter found that many brand clothing stores have been dealing with summer wear at the same time, but there are almost no new ones.

"This dress is still 468 yuan when she came to see it the other day. Now it costs only 234 yuan, though it's summer wear style, it can wear for a month, it's worth it."

The reporter saw a lot of customers trying on clothes in a brand clothing shop labeled "the summer wear 50 percent off". A woman who just came out of the fitting room told reporters.

Many customers, after hearing the reply of the salesman, who did not discount the new listing of autumn clothes, lingered for a while and then left.

Reporters then learned at the counter salesmen that new clothes were just listed, because no discount would affect sales, especially in the Mid Autumn Festival. Many customers were waiting for the promotion of the mall.

Reporters visited Zhonghua, Jun Tai, contemporary, Lotte, Yintai and other stores in Beijing understand that although many clothes are marked with "new autumn clothing", they are not very different from summer wear, but they are mostly short sleeves, but the fabric is slightly thicker.

Some even have long sleeves, which can only be counted as 7 points sleeves.

The autumn listing is at least half a month ahead of the previous years.

Compared with the same clothing prices in previous years, the average increase was between 10% and 20%.

"Influenced by temperature, many citizens do not take a positive attitude during the summer and autumn season."

An industry insider who engaged in clothing sales told reporters that during the season changing season, especially in summer and autumn, it was influenced by the idea of "autumn tiger". Many businesses did not deal with the summer wear completely, but they always had "one hand".

Nowadays, there are not many people buying the autumn clothes, so the quantity is not too much, and the style is similar to that of summer wear. After September, when the temperature drops steadily, it will win the autumn sales peak.

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Cotton prices are very small and cost is the main reason.

Since the second half of 2009, cotton prices have been rising all the way, but from the beginning of March this year, the price of cotton has dropped sharply, and the price of clothing has not yet fallen. For this reason, the Morning Post reporter interviewed Chang Qing, chairman of Beijing garment and textile industry association.

"Low price clothing companies are most vulnerable to cotton price ups and downs, such as cotton underwear, jeans or pure cotton T - shirts.

But for high-end women's clothing, the price fluctuation will definitely affect the price, but it is not a key factor.

According to evergreen analysis, on the one hand, the middle and high end garments are more like using composite fabrics instead of single cotton and hemp materials, and the cost of clothing material accounts for only a small part. The main reason for price increase is the continuous increase of logistics, manpower and publicity costs.

On the other hand, consumer demand determines the price changes. Now consumers prefer a more refined style, so many garment enterprises also choose to buy more special fabrics. For the autumn clothes that are often seven hundred or eight hundred yuan or even more than 1000 yuan, it is hard to say how much the price of cotton will have.

Besides, the price of products will be affected by the market demand. If the market generally can not accept such a price increase, the discount will be followed.