&Nbsp, The Destination City Of Top Conference; Xiamen To China'S Famous Exhibition City.

The development of the exhibition industry is like a rocket.

Building a top-level conference destination city Xiamen to sprint to China's famous exhibition city

The fifteenth China International Investment and trade fair, which is to be held next month, once again attracted global attention.

Up to now, 54 countries and regions have decided to participate in the exhibition. 6 international economic organizations and 285 institutions from 67 countries (regions) have confirmed their participation.

It is expected that more than more than 50 thousand professional businessmen from over 120 countries and regions will participate in the exhibition this year.

The fifteenth session will hold seventh major tourism exhibitions, including the seventh Strait Tourism Expo, the third China International Real Estate Investment Fair, the 2011 China Venture chain exhibition, the 2011 China International new energy conservation and environmental protection and new energy exhibition and 2011 China Tea Expo.

Fair, stone exhibition, Taiwan Trade Fair, Internet fair, steam Expo...

In recent years, various exhibitions held in Xiamen can be seen everywhere.

Reporters learned from the Xiamen Municipal Bureau of Commerce, Xiamen MICE industry has achieved healthy and rapid development, the level of exhibition industry has ranked the forefront of the country.

In 12th Five-Year, Xiamen set the goal of building a famous city of Chinese Convention and exhibition and a top-level conference destination city, and is now approaching this goal step by step.

Xiamen MICE industry enters

In recent years, a "heavyweight" exhibition has been staged in Xiamen from the fair to the Taiwan Trade Fair, to various trade fairs, fairs, academic conferences, high-end forums and so on.

After years of cultivation, the professionalization, branding and internationalization of Xiamen's Convention and exhibition industry have been continuously improved. A number of international exhibitions and exhibitions, such as fair, stone exhibition, Taiwan Trade Fair, have emerged.

A number of large and super heavyweight meetings, such as Straits forum, the Second World Investment Forum and the global Chinese stomatology conference, were successfully held in Xiamen.

Xiamen has also become the first choice for domestic and foreign brand enterprises to hold ordering meetings and distributors' meetings.

Statistics show that in the first half of this year, Xiamen held

In the second half of this year, major exhibitions such as fairs, Buddhist exhibitions, cultural fairs and yacht sailing show will be held again. Aviation maintenance exhibition, kitchen bathroom exhibition, sports and leisure products fair and other professional exhibitions related to Xiamen's advanced manufacturing industry will also debut in Xiamen.

An important pillar of the urban economy

"If an international conference were held in my city, it would be like having a plane in us.

As an integral part of the world economy, the International Convention and exhibition industry not only directly creates economic benefits of 280 billion dollars a year, but also has a strong pulling effect on the real estate industry, hotel industry, catering industry, pportation industry, commerce, tourism and other related industries, and has become an important pillar of the urban economy.

It is this strong impetus to the world economy that the international exhibition industry is highly valued by the world.

Experts predict that the international exhibition industry's driving coefficient for related industries is about 1 to 9, that is to say, if an exhibition has a revenue of 10 thousand yuan, then the restaurant, accommodation, tourism and other related industries will earn 100 thousand yuan.

There is no doubt that the exhibition industry has benefited Xiamen's related industries.

According to statistics from relevant departments, the consumption of exhibitors and purchasers in Xiamen has exceeded 100 million yuan in the 7 days of the fifteenth Taiwan Trade Fair from the exhibition to the exhibition.

Successive exhibitions and exhibitions have kept the Xiamen Convention and Exhibition Center at a high level in China, and have been overwhelmed by the Gaestgiveriet Hotel.

In the first half of the year, with the promotion of convention and exhibition, some star rated hotels in Xiamen appeared to be full of "off-season". The high occupancy rate during large conferences and exhibitions became the norm.

In the second half of the year, the venue of the Convention and Exhibition Center is tight, aviation maintenance exhibition, Buddhist supplies exhibition, leisure fishery exhibition and product order will make the exhibition center full of venues in October.

While expanding domestic demand and promoting consumption, Xiamen's Convention and exhibition industry has also formed a good mutual promotion relationship with the main industries.

In recent years, the exhibition of Xiamen stone exhibition, Buddhist supplies exhibition, tea industry exhibition and yacht show, and the professional exhibition of steam Expo, construction machinery exhibition, aviation maintenance exhibition, kitchen and toilet exhibition, which are developed around 13 key industries in Xiamen, will greatly promote the development of the industry.

It is important for the government to attach importance to policy support.

When we mention the flourishing exhibition industry in Xiamen, we naturally think of the superior urban environment and climatic conditions in Xiamen.

But the more important promoter is Xiamen's foresight and the first supporting policy for the development of the exhibition industry.

In the first half of this year, Xiamen provided a total of about 8 million yuan for the major exhibitions and conferences held in Xiamen.

Although not much money, it led more exhibition enterprises to participate in exhibition activities and organization, indirectly leveraging greater private capital access.

In May this year, Xiamen once again revised the funding and incentive policies for Xiamen's exhibition industry, reducing the reward threshold and raising the award standard.

The policy stipulates that the highest prize can be awarded to 1 million yuan in Xiamen.

At the same time, Xiamen has invited experts from home and abroad to gather the wisdom and power of top experts to conspire to develop Xiamen's Convention and exhibition industry.

Since last year, Xiamen has held the two China Summit Xiamen summit.

In particular, at the beginning of this year's second China International Conference industrial week and conference industry Xiamen Summit Forum, more than 200 professionals from many well-known international conference cities, experts, scholars, institutions and service enterprises visited Xiamen.

Long Yongtu, Secretary General of the Boao forum for Asia, and 13 top experts of the conference industry were appointed as invited consultants of Xiamen conference industry.

"Wind and waves will sometimes be linked to the clouds."

It is precisely because Xiamen has carried forward the innovative spirit of the SAR people that they should take the initiative in the first place, actively explore, vigorously develop and nurture carefully, so as to make the industry of this exhibition industry flourish and luxuriant.