Outdoor Sports Brand USA Lions Sponsorship International Events
Yesterday, at the foot of the beautiful Tianshan Mountain, the United States lion card opened the first China International camping competition.
It is revealed that the US lions will provide sponsorship for China's international camping competition for three consecutive years, taking the lead in grabbing the most powerful marketing resources, making the United States lions play a comprehensive role in a higher starting point.
market
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According to the briefing, the current camping competition will be held on foot cross-country race, mountain bike race, Tianshan Mountain.
outdoors
Carnival and other projects for a period of 5 days.
"Outdoor sports events are closely related to outdoor sports products. Cooperation with all kinds of outdoor sports events is the best brand publicity channel for such products.
The lions have been trying to find opportunities to cooperate with other international competitions.
brand
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Xu Rongsheng, general manager of Sheng Li Wang sporting goods Co., Ltd., said that the first China International camping competition held in Xinjiang is not only a national fitness, environmental protection public welfare, entertainment and entertainment, but also rich in activities and various forms. It represents the highest level of outdoor camping and outdoor activities at home and abroad. When fully displaying the characteristics of camping activities, it will also vividly display the American lion brand leisure and fashionable outdoor brand concept.
In addition, Xu Rongsheng believes that outdoor sports are developing from a professional sport to a popular fashion lifestyle.
Outdoor sports brands are no longer limited to professionals, but are more accepted by consumers of different ages, classes and occupations. Especially, many urban white-collar workers and high-income people have promoted the rapid development of outdoor sports brands.
"Camping competition as a promotional carrier of outdoor sports is just the beginning. With this platform, we hope to pass the American lion brand outdoor brand concept to more consumers and jointly promote the development of outdoor market."
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