Interview With Fu Hongyu, General Manager Of Anhui Hongying Technology Co., Ltd.

As the first clothing brand enterprise in Anhui's first garment Town, Fanchang Sun Village, Anhui Dahongying Technology Co., Ltd., carrying the Red Eagle (China) and its own brand of men's clothing, is particularly dazzling.

Taking this opportunity, the government's strategic measures to pform Sun Village clothing from manufacturing to brand are also emerging.

In addition, the headquarters of Wan Qi investment group, which deals with clothing, minerals, real estate and logistics pportation, is located here. This shows the affirmation of group and company and brand to the investment environment of Fanchang and the determination to fight a protracted war.

With the strategic positioning of Wanjiang economic belt, Wanqi Investment Group has built up honghongying technology company, Bo Xiang men's wear brand and group headquarters building, and has been in the construction for two years. From the perspective of the new factory that has begun to take shape and image, it has already developed the concept of a company with high starting point, good brand and good image in the same industry.

Although it is Fanchang people, he is very proud and confident in introducing this project. The goal of Wan Qi investment group is national development. When the integration industry is diversified and location is prosperous, it implies the prosperity of the group.

As a person in charge of daily affairs, his time gradually spread from Fanchang to the whole country.

This is set according to the needs of group development.

Obviously, they are already the best partners in this group, and they only know their own bitterness and bitterness.

Reporter: the Red Eagle costume project and the autonomy of Bo Xiang.

Fu Hongyu: Anhui Hongying Technology Co., Ltd. is a professional company.

On the basis of good production capacity, we also have a good advantage in the market and take strong and strong joint efforts. Anhui Hongying Technology Co., Ltd. has strong strength.

In response to the rapidly changing consumer demand in the domestic garment market, the company's sales network covers not only the agent management system composed of more than 26 provincial agents, 200 cities, and more than 1000 stores (cabinets), but also capable of covering the whole country. Moreover, 6 flagship stores, including 6 furniture display products, demonstration store decoration and shop management methods, market popularity and product awareness, are also built in China.

The company has been ahead of other competitors in the introduction of four major management systems, such as the introduction of professional managers, incentive mechanisms, process integration, and the use of ERP systems. Therefore, the company will maintain its dominant position in the next two or three years.

Reporter: we know that a good brand must have a good marketing mode. What is unique about the layout of the market terminal of the big red eagle and the Bo Xiang men's clothing?

Fu Hongyu: on the one hand, through the service and monitoring of agents, distributors, retailers, and other sales links, the company enables the products to arrive at the retail terminal in a timely, accurate and rapid manner, so that the product can quickly occupy the market. On the other hand, through the marketing methods of the terminal market facing the consumer groups, the brand image can be raised, the buying desire of the consumer groups will be stimulated, and the working capital can be quickly collected.

Sales terminals consist of franchised stores (chain) franchisees, and all marketing measures and product designs are closely centered on sales terminals.

And each store will be set up as a marketing center integrating product sales, information collection, customer service, marketing and other functions.

The Department of public industry established the specific implementation and execution level measures for the channel construction of distributors, and jointly established with the distributors the medium and long term plans for the establishment, cooperation and development of marketing channels for enterprises. It focused on combining enterprise development with marketing channels, reducing marketing risks through establishing a sound marketing channel, and ensuring long-term development and profitability of enterprises.

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Reporter: Bo Xiang men's clothing is a new urban menswear brand with 25-45 years old as the target customer. After the development in recent years, it has already formed a certain brand awareness and influence in the market. The competition in the men's wear market is also fierce now. What's the advantage of the men's clothing? What do you think of the blue ocean market of the men's suit?

Fu Hongyu: in fact, the entire clothing market has always been the competition of the Red Sea. Whether it is women's wear or men's clothing, the traditional industry, clothing, food and shelter, clothing is the first place in this industry.

But after so many years of globalization and the positioning of every brand, we can also find the right living space and market gap.

The positioning of men's clothing is tailored to men who are 25-45 years old, who are successful in business and entrepreneurship.

They have the spirit of struggle and the identity of a successful person. Therefore, the new urban leisure men's suit and official dress are the embodiment of this value.

This spirit of clothing delivery is also very suitable for the current spirit of entrepreneurship.

Bo Xiang men's clothing from fabric procurement to clothing design, and so on, are integrated into this group with a mature, steady and leisure taste.

We need to find a spiritual common value between the brand and the market, so that we can find a common language between the brand and the consumers. It enables the entrepreneurs and the successful entrepreneurs to find a channel to communicate in the spiritual value.

Reporter: what does a brand want to gain foothold in the market? What is the most important thing?

Fu Hongyu: a brand wants to have a foothold in the market. The most important thing is to follow up the trend, close to the consumer group, and be able to identify with its target customers.

In brand promotion, the best way to promote the brand is to open more shops. The image of the store itself is advertising.

This is one of them. Secondly, the performance of the store itself is the best publicity.

Bo Xiang men wear 25-40 year old men, they all have rational thinking, but they have their own unique understanding of the brand recognition and the culture behind the brand. We do not divide the consumption group with occupation and age, but lock the target customers with the attitude of "success values": healthy people, positive urban leisure mentality, and people who pursue the value of life.

Bo Xiang series is mainly urban business and Leisure: it advocates the eternal mainstream style of the atmosphere, and it uses more popular fabrics and fashionable techniques to deduce the classic styles of men's clothing, which is suitable for urban white-collar workers.

It is natural and refreshing, elegant and elegant, but not naive.

Our consistent positioning and design concept coincide with the current trend of domestic garment development.

The quickening pace of work has prompted urban white-collar workers to choose a dress that can not only relax themselves in their work, but also relax and relax with their 35 friends at work after work. The men's wear is consistent with this consumption demand, so our aim is to provide the most suitable but not the most expensive fashion for men with career dreams.