Gaoyang Machine Plays Xinle Textile

As a large textile industry cluster in China, the Gaoyang textile industry in Hebei has reached the production scale of 40 thousand looms. The annual output of towels is 3 billion 500 million, accounting for 38.8% of the middle and low towel production in China.

Gao Yang was named "Hebei Provincial People's government".

Five Chinese textile enterprises from Gaoyang, Sanli, Bai Lixin, Ruichun, Yong Liang and run Lai, will be exhibiting in from August 29 to 31, 2011 at the China International Knitting fair, which is to be held in Shanghai New International Expo Center.

At that time, the five enterprises will carry out a uniform exhibition of packaging, carry products at this exhibition, and expand the eight party guests and show the immortal legend of colorful silk weaving in the textile town.

New industrial gathering area to create

New engine of Gaoyang textile soaring

In order to further promote the upgrading of the textile industry, Gaoyang County, according to the development idea of "industry gathering to the park and the park to the county", combined with the actual development of the industry, through the effective integration of resources around the County Park, the planning and construction of the textile industry gathering area.

In May this year, the textile industry gathering area was approved by the relevant departments of Hebei as a provincial industrial gathering area.

Gaoyang County textile industry cluster area adjacent to the county seat, with a total planned area of 2229 hectares, ended at the end of May this year, with an area of 883 hectares, with 44 enterprises and 21 thousand and 900 employees. The main business income was 2 billion 770 million yuan, an increase of 16.64% over the previous year. Among them, the main business income of Enterprises above designated size was 2 billion 700 million yuan, the main business income of high-tech enterprises above designated size was 41 million 600 thousand yuan, the industrial added value was 990 million yuan, the profit was 92 million 350 thousand yuan, the tax paid was 39 million 100 thousand yuan, the foreign exchange earning earnings were 92 million 350 thousand dollars, and the construction projects were completed with investment of RMB yuan.

The Gaoyang industrial gathering area is dominated by the textile industry. We should strive to build a "demonstration base for the textile industry in northern China", a "three towel textile logistics center in North China", a "production base to undertake the pfer of the textile industry in Beijing and Tianjin" and "an engine to realize the leaping development of the county economy".

Quality improvement, so that Gaoyang textile will go up to the next level.

Product quality is always a strong guarantee for enterprises to become bigger and stronger.

After a long period of development, the chain of spinning, weaving, printing, dyeing and finishing industry has become more and more complete. The improvement of product quality can not only be done in a certain link, but needs to be promoted from the whole industrial chain.

The departments of Gaoyang County put forward the "product quality enhancement year" campaign again in the year of the opening of 12th Five-Year, and intensified the special rectification efforts in the textile industry.

Hebei province quality supervision department goalkeeper County towel is listed as one of the key areas of "containment quality violations" in 2011.

The county is targeted at enterprises.

Equipment upgrading Gaoyang textile more force

If a worker wants to do good, he must first use his tools.

"Our products need not only good yarn but also good use.

In recent years, the county has constantly accelerated the pace of industrial upgrading, and the key is the technological innovation and upgrading of weaving equipment. The county has promulgated the Provisional Regulations on the implementation of the two venture to accelerate the construction of strong textile counties in northern China, and the fiscal year has produced at least 1 million yuan, and 1% of the total investment in equipment has been put into operation after the introduction of high and new technology and high-end equipment.

Give a one-time reward, to maximize support for enterprise equipment renewal, technological pformation.

In 12th Five-Year, the county will carry out the "benchmarking action" in depth, promoting the level of industry, the filing of products and the increase of efficiency for enterprises.

Relying on textile leading industries to establish textile research and development centers, encourage large-scale enterprises to support R & D institutions, and make science and technology play an increasingly important role in economic development.

Gao Yang, a large number of small and medium-sized enterprises, is backward in production equipment. Almost all of them used the old "75" and "1515" looms in the 60s and 70s of last century, and the loom shuttles were less than 3%.

In order to better improve the quality of products, many enterprises have begun to upgrade and upgrade their production equipment, establish and improve the quality management system, and enhance their ability of independent innovation.

The beautiful picture of "haw haw haw and Mulan" has become the memory of people's hearts forever. The ancient looms and spinning cars have become cultural relics for museums to visit. Modern production equipment will now further promote the new glory of Gaoyang textile industry.

Brand operation Gaoyang textile is more famous.

Market competition first is product competition, and brand plays an important role in improving product competitiveness.

Famous brand means high added value, high profit and high market share.

Whether a country, a region or an enterprise has its own strong brand or famous brand is the symbol of its economic strength and technological development level. The establishment, cultivation and development of well-known brands has become a long-term development strategy for enterprises, governments and even the state.

At present, there are more than 1000 registered trademarks of textile enterprises in the county, 1 well-known trademarks in China and 12 famous trademarks in Hebei.

In 2006, the China Brand Strategy Promotion Committee confirmed that there were 11 towel brand products, while the Gaoyang textile industry as a textile industrial cluster, owned 4000 textile enterprises, but not one enterprise was selected. This gap deeply shocked Gao Yang's textile enterprisers' spirit, while continuously improving the quality of products, it also increased the pace and intensity of the creation of famous brands.

"At present, most of the enterprises in Gaoyang are still making their own brands, producing brands that are flying all over the world, but there are very few famous brand names that are familiar to us. Our goal is not only to produce qualified products, but also to really build the strong Trademarks into a famous brand with national influence."

Liu Jianqiang, general manager of Gaoyang Tu Qiang textile company, is confident.

With the development of Gaoyang textile industry, some enterprises see that brand plays a vital role in the efficiency of enterprises, and some famous trademarks have sprung up. The brands of these enterprises are famous in the locality, some are already famous trademarks at the provincial level, and others are applying for famous trademarks in China.

As a Gaoyang towel company with "three profit" Chinese well-known trademark, Sanli towels rely on its sales network and brand awareness all over the world, and its annual sales increase year by year. Sanli brand has become a well-known brand familiar to consumers in the famous WAL-MART and lotus supermarkets.

Since its operation in 2001, Gaoyang textile and trading city has more than 2000 merchants, and has gathered most of the famous brands and more than ten famous brands from the country. The MC has established a perfect local brand cultivation system with the help of the government, accelerating the process of brand cultivation.

E-commerce promotes Gaoyang textile development faster

From the end of last century to the beginning of this century, the Internet has been widely used, e-commerce has developed rapidly, and has gradually penetrated into the traditional production, operation, circulation and service activities.

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In the textile and trading city of the county, almost every store has computers, and more and more businesses are passing information through the network and doing business with customers.

Businesses and textile companies are always paying close attention to the Internet, and more and more businesses are doing business online.

According to Zang Zhehui, director of Gaoyang business city management committee, in the first half of 2011, the commercial city reached 300 million yuan through online pactions.

"I used to feel that the website was useless. I have never been very keen on the Internet. When I talked with my friends last year, I mentioned that his website has successfully received several orders. I now specialize in website management. This year, 5 customers from Shanghai, Guangdong and other places took the initiative to contact me to make a contract, and I also tasted the sweetness of the website.

Song Heng, manager of the red moon Textile Co., Ltd., Gaoyang County, said happily to the author.

Today, e-commerce is booming in Gaoyang, and merchants are promoting e-commerce through the promotion of e-commerce. According to incomplete statistics, the turnover of textile industry in Gaoyang County has reached over 600 million yuan in 2010.

Gaoyang, a textile industrial cluster with 400 years of textile history and a chain of weaving, dyeing and finishing industry, has deduced the myth of Gaoyang textile.

The enthusiasm of Gaoyang people's investment in textile industry not only reflects the past of enterprises' success, but also reflects their confidence in the development of Gaoyang textile industry. We believe that Gaoyang's new beautiful music will be played on Gaoyang's land.