2010~2011 China'S Domestic Textile Brand Channel Construction Summit Held In Shanghai

2010~2011 home textiles in China

Since 2011, the home textile industry has actively adjusted its product structure, actively expanded its market channels, made efforts to build superior brands, and constantly improved the level of technology, management and marketing. In the first half of this year, the quality of operation has been continuously improved, and pformation and upgrading have achieved initial success.

In the process of pformation and upgrading, home textile industry has the following main measures: strengthening the construction of diversified marketing channels, vigorously developing e-commerce, focusing on advancing the layout of small and medium-sized cities in pition, paying attention to cross boundary development of marketing channels, paying attention to consumption guidance in emerging fields, increasing the application of home textiles in decoration and pportation areas, and paying attention to independent brand building and product R & D design, and consumers' home textiles.

Because of this, the theme of China's home textile brand channel construction summit is "promoting the home textile brand construction to enhance the profitability of the terminal".

About 2011 entrepreneurs, large shopping malls, representatives, franchisees, designers, marketing experts, media organizations and so on participated in the forum of the China International Textile Expo, and participated in the "brainstorming" to explore the current situation and future development of the home textile industry in the 150 China International Textile Expo.

In 2011, it was an extraordinary year for the textile industry and the home textile industry.

This high-level forum, government agencies, trade associations, commercial channels, marketing companies for the future development of home textile industry thinking, will bring home textile industry new inspiration and different harvest.

The keynote speaker at the scene is closely related to the theme of the forum, China, the National Bureau of statistics.

China's home textile brand influence media awards presented the event to another small climax.

China Textile newspaper combines dozens of media, through news survey, through fair media evaluation, authoritative expert comments, and relevant leaders' discussion, the 10 awards are awarded to home textile brands, which mainly recognizes the breadth and depth of brand publicity in professional media.

The pioneering initiatives of this home textile industry have far-reaching significance: from the perspective of its social effects, this activity is the only Media Award in China's home textile industry, and will become the focus of attention in China's home textile industry. At the same time, the award-winning brand will have an irreplaceable social influence through all kinds of mainstream media to the entire society.

Judging from its industrial effect, the final ranking of the selection will become a barometer of the domestic textile industry, and the result will provide a strong reference index for the whole industry.

Judging from its commercial effects, the media awards ceremony will invite businessmen, leaders of various textile home textiles associations, President of the home textile brand and mainstream media to lay the foundation for the future market influence of the brand.

Judging from its media effects, the news media award has unique media influence. Many leading journalists of the mainstream media will rely on the credibility of the media, investigate and select the whole media, and further follow the reports. Finally, let the public have a scientific and in-depth understanding and understanding of the influence of China's home textile brand on the basis of the irreplaceable communication efforts of the media.

It is reported that the influence of Chinese textile brand in September