H&M Stores Will Double In 2012.

H&M

There will be 15 stores in Japan, and 15 more shops next year. Next year's new stores will be mainly 500~1500 small.

CEO, the company, said that although the impact of the Japanese earthquake on commerce could not be predicted, the brand was very well recognized by Japanese consumers, so it would continue to increase the number of shops at the rate of 10%~15%.

Japanese market

In August 2011, there were 12 H&M stores in Japan, in Fukuoka in September and new stores in Osaka, Kanagawa and halls in November.

In recent years, the number of stores and sales have maintained steady growth, but sales in the first half of this year (December 2010 ~2011 May) were 701 million kronor (8 billion 401 million 200 thousand yen), down 21.5% from the same period last year.

CEO said that after the great earthquake, the operation unstable factors increased, and many shops even closed down, resulting in a decline in sales. But at present, the volume of traffic has returned to pre earthquake levels.

CEO also said that a large number of shops opened in the short term, which resulted in too much sales of new stores, which also affected sales volume to a certain extent.

But Japan's overall sales are still higher than those of other countries, and plans for another 15 stores next year are based on the Japanese market.

shop

10 of them have a business area of more than 2000 square meters.

Next year, the company will change its strategy and focus on the launch of 500~1500 square meters of small shops, the size of which will be flexibly arranged according to the surrounding environment of each shop.

Performance

Good, therefore, will continue to maintain the existing basic strategy, under the premise of ensuring high yield, expand the market share.

At present, although there are problems of rising costs, the company will overcome difficulties through efforts to reduce logistics costs and develop production resources.