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Development Plan For "Mature Exhibitors"

2011/9/2 8:58:00 38

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The exhibitors are divided into three categories: rational, emotional and mature according to the number of exhibitors, the effect of exhibitors, the satisfaction of exhibitors, the experience of exhibitors, the strategies and methods of exhibiting and exhibiting.

A mature exhibitor is truly a person who appreciates the value of the exhibition. He is a person who has the ability to establish a harmonious cooperative relationship with the exhibition. He knows that the professional commitment of the brand exhibition is trustworthy and protects the selected exhibitions as much as the priceless treasure.

Every mature exhibitor knows that compared with other marketing tools such as advertising, it can achieve better through exhibitors.

Attracting new customers

The exhibition is therefore called the most effective marketing tool for enterprises.

International exhibitors take part in the exhibition of famous industry into the strategic marketing of enterprises, formulate the exhibition plan one year ahead of schedule in the enterprise marketing plan, and put forward the enterprise participation marketing plan according to the operation rules and relevant regulations of the exhibition and the enterprise sales plan, which is an important part of the overall marketing mix of the enterprise.

However, not all enterprises know how to use this tool with great facility.

Various kinds of exhibitions are held every day. What kind of exhibitions are your first choice?

Why should our enterprises take part in these exhibitions?

Every day we will receive numerous invitations to exhibitions. But what exhibitions are worth our participation?

Our research shows that mature exhibitors are generally right.

Participate in the exhibition

There is a very accurate positioning: the basic purpose of exhibitors is to sell, and there are many possibilities for exhibitors.

According to a survey conducted by the German Trade Exhibition and Expo committee (AUMA), the objectives of participating in the exhibition can be divided into basic objectives, product objectives, price objectives, publicity objectives and sales targets.

For example, IFO, a famous German research institution, has conducted a special investigation into the "enterprise exhibitors' goal" of the world's largest exhibition of mechanical engineering and equipment held by Munich Exhibition Company, Germany, which is one of the world's multinational exhibition groups. The results show that its visibility in the exhibition is 85%, close to old customers and new customers are 70%. Through the exhibition, the market share of products is promoted by 63%, the new products are promoted by 60%, the visibility of products is increased by 58%, the exchange information accounts for 50%, the customer demand is found to be 50%, and the customer demand is found to be 50%, which affects the customer's decision making 33%. Finally, the signing of the sales contract only accounts for 29%. "BAUMA"

It can be seen that for mature exhibitors, they know that although the basic purpose of their participation is to improve.

Product sales rate

Getting orders to expand market share, but they know that enterprises as an organization have greater influence than any other product, and the exhibition as a neutral bridge connecting customers and markets is the most influential factor for the professional audience. Besides the product performance and price, the exhibition is more important than the strength of the enterprise. The so-called enterprise strength can be understood as an enterprise's excellent credit standing on the basis of the strong strength of the enterprise, which is a kind of product's ability to supply and sell the market and the ability to provide services. Its exhibition form is to show the corporate image and enhance the visibility of the enterprise. This is a basic exhibition feature for the top 500 enterprises in the world.

Therefore, the standard mode of participation of almost large mature exhibitors can be summarized as follows: focus on displaying the corporate image and promoting innovative products at famous exhibitions.