Han Buyong: The Target Is Not Clear, Do Not Vote For The Official Website Of The Electricity Supplier.

"Do you want to invest heavily in building B2C website?" is a topic that is very entangled in every enterprise that has already thrown up or is going to devote oneself to B2C career. CMO, Han Buyong CMO, emphasizes that if the target is not clear, we must not rush to invest in building the official website of the B2C, otherwise it will easily lose confidence in the cause of B2C.

On the afternoon of September 1st, the "high-end strategic Salon of the electronic commerce of long day Haixi" co sponsored by the Xiamen B2C Association, Shanghai Shopex and S.CN shoe store was held at the Seaview Resort Xiamen hotel.

Cai Peng, vice president of ShopEx, Dja Ron Tivey, chief designer of the shoe store vice president, Dja Ron Tivey, Han Buyong, Secretary General of Xiamen B2C Association Qiu Jing, MR.ZERO vice president Huang Mi Mi, and Anta, KAPPA, PEAK and so on, attended nearly 30 top business executives. They shared the development trend of B2C industry, and discussed and exchanged around B2C, brand and future.

The collision between traditional enterprises and new business enterprises has sparked the spark of countless ideas.

In the "summit oriented interactive topic" for the future high-end brand enterprises B2C electricity supplier strategic layout, for the traditional enterprise "touches" problem, Han Buyong suggested that traditional enterprises had better go to Taobao training for the first time, first set up a team, hone the team, and then conclude the experience and methods in time, and accumulate more B2C operation experience.

In this way, when we invest more energy and financial resources to make B2C website, we have a good idea.

The shoe store first opened a store in Taobao, and began studying and learning B2C experience from Taobao. This is of great significance to our later development of B2C website.

Do B2C official website avoid big and all.

Han Buyong thinks, electric business makes B2C website, want to see.

Han Buyong disclosed that when the shoe store set up the official website (www.s.cn) in the 08 winter, actually it studied the open source free shop first, then spent thousands of dollars to buy Shopex low-end products, and it went online in 1 months.

After more than half a year's earnest research, at the same time, with the rapid growth of the company's business, the valuable cooperation demand was brought forward, and the business school started the further development of the website and became the deep partner of the business school.

Whether or not "Amoy" alone is a hot topic for official website?

In this interactive session, "the question of whether or not the electricity supplier wants to go out" "Taobao" and "do the official website alone" has aroused the heated discussion of the guests at the scene.

"Taobao, patting and other platforms are easy to be restricted by rules. If you don't pay attention to them, you may be punished and feel very passive.

S.CN as a successful official operation platform in Fujian, how does a shoe store look at the relationship between the two? "For the question posed by Huang Xin, general manager of Noah jewelry, Han Buyong said that Taobao currently occupies the share of 70-80% in China's online shopping market and will have at least 50% of the market share in the next few years, so why should the best Taobao quality customers refuse to be outside? Therefore, there is no need to make the Chinese B2C market either or other, nor should it give up lightly. Many of the electricity suppliers on the spot are developed from Taobao, Taobao is actually incubator and sharpening stone, which makes it easier for enterprises to set foot on the road of B2C.

The official station for the electricity supplier, the main purpose is to show.

Cai Peng agreed with the idea of "making a official website and having a goal", but he also put forward different opinions.

He said, the official website must be built, the key is to understand the role of the official website, not just pursue the turnover.

For this reason, half of them raised their hands to indicate that the official website had been built. However, no one had dared to raise their hands and aroused laughter.

Famous shoe storehouse pformed into European fashion men's shoe brand.

This salon is the first line of high-end salon sponsored by a shoe vault company. It is also the first online publication of its own shoe brand Lantivy.

Before Sharon began, he launched a "fashion experience" campaign.

When the guests wore Rantivi on the spot, the great chorus was very "type" and the "fashion index" increased dramatically. At the same time, everyone wrote his own "movement" proposition on the theme wall of Rantivi's "moving from me".

It is worth mentioning that Rantivi, the chief designer of the brand, also made a speech on salon's "Rantivi: the road of the brand of the famous shoe store", sharing the brand building process of the fashion men's shoes brand Rantivi.

The famous shoe store launched Rantivi, causing widespread concern in the industry.