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    LV Has Gone To Bvlgari To Come To &Nbsp; Luxury Goods Enter The Country?

    2011/9/7 11:15:00 42

    LV Bvlgari Luxury Goods Expo

    Yesterday morning, "125 years Italy classic design art exhibition" in China.

    Museum

    Formal appearance for the public.

    More than 600 pieces of BVLGARI (Bvlgari) jewellery, watches and so on are on display. This is the second time that Guo Bo has held the international "LV Louis Weedon art time and space tour".

    brand

    Exhibition.


    National Museums frequently hold international

    Luxury goods

    Is the exhibition too commercial?

    In the face of such doubts, Guo Bo said that neither LV nor Bvlgari should simply understand them as a commercial fashion brand because they all have more than 100 years of history and artistic value.

    The focus of the Expo is its historical and artistic exchanges.


    scene


    Luxury Expo


    Collect 10 yuan tickets and visit the team.


    At 9 a.m., there was a long queue at the gate of Guo Bo, where visitors were expected to receive free admission tickets according to "usual practice".

    But before entering Bvlgari's exhibition, the audience was told to buy 10 yuan tickets.

    "Huh?

    I still need to spend money on tickets. "

    Many people are talking about it.


    At 10 o'clock, Bvlgari launched, and the two hundred meter Tour team has gone half.

    According to the reporter's on-site inquiries, the audience still queuing up is mostly "after 70" and "after 80", and there are still some "post-90s", almost no "after 60".

    The reporter asked the staff of the State Council that the tickets were collected by exhibitors in order to improve the "threshold" of luxury visits and control the flow of visitors. At the same time, they did not exclude the way to recover the "cost" of the exhibition.


    More than 600 Bvlgari landings


    Yesterday morning, the reporter saw in the North exhibition hall of the national Bo, more than 600 pieces of Bvlgari jewellery, watches and other exhibits, as well as 1935 platinum diamond binding headgear ornaments, 1950 elegant bow tie EARRINGS...


    Sun Yingjian, a "80 generation" audience, told reporters that she was not a superficial favorite of luxury goods, but wanted to understand the history and culture of the brand through these exhibitions.

    It is understood that the exhibition will continue from November 3rd to November 3rd.

    Italy is famous for its design art. The exhibition is divided into seven chapters in time. More than 600 pieces of classic design works, which were created from 1884 to 2010, are exhibited. This is an analysis of the style, characteristics and development of Italy's art and design, as well as the aesthetic taste and lifestyle of the Italians.


    Some of the exhibits are from the Bvlgari Museum, while others are from private collections.

    These exhibits were held in Rome in May 2009 and in Paris in December 2010. The exhibition in Beijing was the first time they came out of Europe.

    In addition, over 100 precious jewellery has been unveiled for the first time in the world. At the same time, a series of documents have been displayed. Many of them are published for the first time, including design drawings from various periods and valuable pictures of a large number of artists.


    voice


    Luxury Expo


    Support: broaden our horizons and reflect cultural inclusiveness.


    How to treat the Luxe exhibition?

    "There is nothing wrong with the luxury exhibition at the State Fair."

    Zhang, who is editor in chief of an art magazine, thinks that although the Expo is facing ordinary audiences, everyone enjoys different abilities.


    Guo Bo Li has "ancient exhibition art", also has "Renaissance road", as well as "enlightenment art" and other art exhibitions.

    From this point of view, the luxury show is also listed as an artistic exchange activity that broadens the horizon and embodies the cultural inclusiveness of our country.


    Online voice


    Hamlet's blog: from the LV exhibition to Bvlgari's business model, at least broke the traditional museum's history of single, luxury show has a sense of design, it is worth going.


    Twohappy little buns: luxury goods enter the country, and perhaps there is no need to argue right or wrong, so that more people can see the collection of beauty, always enjoying the good and pleasing.


    HansSachs: non-profit organizations can generate income and feed public welfare exhibitions.


    Against: luxury goods enter the country who has paid the price.


    What kind of museum is Guo Bo?

    It is an exhibition facility that promotes the history of human culture, rather than a platform for promoting commercial brands.

    Yesterday morning, Fang Zhenning, a famous Chinese American artist, architect and art critic and freelance writer, said that the Bvlgari exhibition had great attraction for human vanity and luxury. It was not consistent with the dignity of National Museum.


    National Museum is a non-profit organization all over the world, and its activities can not be related to business. I am skeptical about the trend and interest of this country.

    Fang Zhenning believes that the country should handle the luxury exhibition.

    The exhibition of Bvlgari is the title of design art exhibition, but it is more suitable for exhibition in Craft Museum.


     


    Gao Peng (deputy director of art gallery today): we should attach importance to educational function.

    Nowadays, many parents bring their children to museums and art galleries to cultivate their aesthetics. What kind of education do children get after watching LV and BVLGARI today?

    I understand Guo Bo holds the luxury show, but I do not support it.


    @ chairman of the rabbit (Harvard Kennedy institute public policy postgraduate arbitrarily): it is not that BVLGARI's jewelry is not artistic, but ultimately it is the high-end consumer goods of quantitative production.

    This kind of exhibition with obvious commercial promotion, I think, will only make our National Museum look very cheap.

    I don't really believe that British Museum and Louvre will do this kind of exhibition.


    Hsuan Ni poem: sent away LV, came Bvlgari again, the next is Hermes?

    Is it not to display these luxury culture?


    Rice pomelo: who is the carrier of the brand and the brand?

    Once again, this exhibition represents the history of a brand, which is too frivolous to show the public's social, historical and cultural accumulation.


    @ Linghu Lei's magazine discovery room: China also needs a national luxury museum to receive jobs.


    Respond


    Luxury Expo


    Luxury goods have historical and artistic value.


    According to the reporter, three months ago, the "LV art time travel" exhibition was held, and it did not end until the end of 8.

    Just say goodbye to LV, Bvlgari immediately picked up the stubble, and questioned the voice immediately.


    Does the frequent exhibition of luxury goods make it look too commercial?

    LV, or Bvlgari, should not simply interpret them as a commercial brand or label, said the head of the national blogger.

    If you only understand the luxury from the surface, then LV may be the pronoun of expensive handbags. Bvlgari may be a priceless jewellery.


    In fact, luxury has become a luxury product with its historical and artistic value.

    127 years ago, a silver miner started his career in Italy, casting Bvlgari since then. They all have a history of more than 100 years.


    In addition, Chen Lvsheng, deputy director of the National Museum of Italy, said at the press conference of the "125 year classic design art exhibition" held in the afternoon of the day before yesterday that from the perspective of cultural and creative industries, Italy's design aesthetics, manufacturing technology, brand management and industrial development experience have much to learn from.


     

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