New Hundred Lun Announces New China Business Plan

The new president of Jim Davis, the new CEO of Robert, T. DeMartini, Joseph E. Preston of New Asia Pacific, and Darren Tucker, general manager of New Asia Pacific (from left to right), jointly launched the new business plan in China.

Robert T. DeMartini, chief executive of New Zealand, said at a press conference.

Joseph Tucker Preston, Robert T. DeMartini, chief executive officer of New Zealand, Darren Tucker, general manager of the New Asia Pacific region, from the left to the right, answered the reporters' questions at the press conference.

In November 13th, the leading global sporting footwear and sportswear company, new brun, announced its strategic development plan for the development of the mainland market. By 2012, new brun will become China's largest running brand, and China will also become the second largest brand in the world.

Rob DeMartini, the new CEO of new Shanghai, first came to China after his office and attended the new press conference on new business plan of China.

At the meeting, he personally announced to all circles and outlined the development plan of the new 5 years.

Mr DeMartini said: China has always been a very critical market for the new pun Lun, which has a solid foundation in China. In the next five years, China will play an important role in achieving the goal of doubling the global business.

In order to increase business growth, the new target will focus on four global strategies.

First of all, through a large increase in marketing investment to build emotional ties with the consumer of sports products.

In 2008, we are now developing a marketing platform to build a good relationship with young consumers aged 16-29.

Second, we will accelerate innovation and R & D of technology.

Once again, we will build up our brand through in-depth understanding of consumers, which will provide greater support for our retailers. This strategy will strengthen our whole running product business and consolidate our other core products business.

Finally, we will make continuous efforts to make new brun become a global top brand, and achieve greater market share in the international target market, including China.

New Bolun is also committed to supporting grassroots sports and amateur sports.

In the 2008 Beijing Olympic Games, the new company will continue to serve as an official sponsor of the modern five all-round sport and work together with the Olympic Games.

New Boston is one of the leading sporting goods manufacturers in the world. It includes all kinds of sportswear and the different sizes of men's and women's children's sports shoes.

The new product is highly diversified to match different types of activities and people's needs, including running series, walking series, multi-functional training series, basketball series, tennis series, Panshan outdoor activities series and children's series.

It has more than 2800 employees worldwide, and its global sales in 2006 exceeded US $1 billion 500 million.