Create A Century DAKS

Britons who dress meticulously are meticulously dressed in every detail. They not only pursue comfortable and comfortable clothes, but also show the unique elegance of ladies and gentlemen.

A 110 year old DAKS, the founder of Simeon Simpson, saw the need in the market at that time, set up the first tailor made shop, won the customers' recognition with first-class craft and advanced materials, and opened the first page of DAKS history.

In his mind, the clothes are tailored, natural and natural. As business flourished, Simpson expanded its clothing store business in 1900-1920 and opened several factories to produce. At the beginning of 30s, Simeon's son Alec looked at the opportunity to produce a series of high quality garments.

In 1934, Alec invented and launched trousers specially designed for waist position. Its breakthrough waist design has been patented for many years. Nowadays, this design is often referred to as the "DAKS belt". The group combines the English "Dad" and "Slacks" to create the DAKS brand.

The quality, fabric and color of DAKS trousers are hard to compare with other brands. Before long, Alec introduced the trousers for the trousers and became the famous "DAKS suit". At the same time, the group has launched a series of women's clothing with unique design at the waist, which is also popular and has achieved great success. By the middle of 50s, 1/3 of the group's production was exported, so DAKS was recognized as the leading exporter. DAKS has also been awarded Royal certification, including the Royal Duke of Edinburgh in 1956, the Royal recognition of the queen of England in 1962 and the Royal imperial certification of emperor Wells in 983 years. In 1976, DAKS launched its signature lattice, which was used for clothing and accessories to become an international symbol of DAKS. In 1991, Alec sold the DAKS to Japan's San Gong Sheng Xing Co., Ltd., with strong backstage support, DAKS entered the international market more fully, and the new interpretation method also increased the fashion charm for the traditional British fashion. Today, DAKS has a full range of men and women wear series, leather accessories, neckties and scarves.

DAKS, which is highly quality, durable and elegant in design, attaches great importance to the quality requirements of the products. In addition to every process, it is entirely hand-made. At the same time, it has its own factory in Scotland, employing seven hundred employees to ensure that every detail reaches the highest standard. Now the factory in Lark Hall has an area of 360 thousand square feet and sells all the goods it produces to all parts of the world.

Sometimes it can be associated with the decoration of a special shop only. Design style 。 DAKS's store is a good example. Shops all over the world are permeated with unique British colors. They are decorated with deep wood and wood. They are low-key without losing their taste. decorate But everything in the shop is very particular, and also printed on its own trademark. All the pieces are precious and not for sale. {page_break}

DAKS, first known by hand, first appeared in 1976. cloth In the clothing, low-key and full of character design, the British regarded as a symbol of grace and grace. After seeing the success of the lattice design, Alec patented ten sets of checked patterns with different colors, and used it as a brand mark. When people saw their unique lattice pattern, they would naturally think of DAKS.

In order to maintain the characteristics of British traditional fashion, they only invite British native designers to continue the elegant design. At present, the designer of DAKS is Giles Deacon.

　 DAKS annual ring

April 29, 1936. This day, European fashion history will be recorded in a prominent position: the most fashionable block in London, England, Piccadilly, a new fashion shop opened, its unique and fashionable design instantly became a shining scene in the block.

　　 30s: casual trousers born out of the world

In 30s, fashion trends tended to be comfortable and practical. The design of the upper garment tended to be short, the lapel was no longer exaggerated and the trousers were more lenient. Simpson's double rainproof raincoat has become the prevailing fashion at that time. The 1936 Olympic Games made sports elements fashionable at that time, and this trend swept all over the continent.

　　 40s: strong; beautiful

After World War II, DAKS's dress design began to add more elements of men's clothing, widening the shoulders and changing the visual effects of regular women's clothing. It focuses on the waist curve of the upper garment, and extends the skirt of the skirt to reflect the French style of peace and nature.

　 50s: a journey home

In the mid 50s, Simpson men experienced an unprecedented sense of comfort. While playing tennis or golf, the leisure soft clothing on the body finally made them feel the comfort of the pre war, plus DAKS's sports shorts, casual trousers, and front open sweaters. These elements are essential for men's closet in the next 45 years.

　　 60s: hippy is also mild.

Anti war sentiment in 60s triggered the hippie movement, and the anti traditional fashion trend intensified. DAKS mens wear a comfortable jacket with polyester and wool. Women's wear has introduced a series of designs that combine many kinds of fabrics and exotic styles.

　 70s: Romantic worship, show off revolution

At the end of the 60s, Simpson brought a brand new style to the new trendy people. Women's clothes that are inspired by fairy tales are wrapped in women's wrapped designs, and the lattice and hallucinogenic patterns remain the eternal theme of DAKS.

　　 80s: there is no end to the wind.

Tight and shiny 70s has passed, and men's wear in 80s has changed. The jacket's waist line is lowered, the shoulder line becomes wide and slack, the long collar is matched with the prominent shirt and tie. Straight leg pants show a sense of leisure, which is more suitable for travel and urban life. Women's casual shorts and Berets add vitality and playful touch.

　　 90s: Authority around fashion

The combination of classic wool and popular colors continues to continue optimism in 80s. The DAKS badge added to the military dress style chest pocket reminds people of Simeon Simpson's first ready-made studio.