BELLE'S Acquisition Of Both Sides Needs Each Other.

BELLE, China's largest women's shoe retailer, will be one of the shoes that have occupied the "China's first men's shoes brand".

BELLE International (1880.HK) announced the largest merger in Hongkong since its listing in Hongkong in 14 May 23rd. It will acquire the assets of Jiangsu's Sunda group through its wholly owned Affiliated Companies, new Belle, at the cost of 1 billion 600 million yuan.

"BELLE shoe brand has increased to 11", "we will not accept any interviews on this matter. Let's look at the announcement."

"Xin Bai Li shoe industry (Shenzhen) Limited company responsible person Qian answered this yesterday.

According to the announcement, in November 11th, new Belle signed an agreement with Jiangsu's Santa Fe, which will buy 5 companies wholly owned by the company and acquire about 1 billion 600 million yuan.

The 5 companies are: Jiangsu Sunda Shoes Co., Ltd., Zigui Yong Xu Shoes Co., Ltd., Jiangsu Sanda Group Three Gorges Shoes Co., Ltd., Shanghai Shanghai shoe industry Co., Ltd. and Shanghai Wei Dun International Trade Co., Ltd.

Jiangsu will invest in one of the 5 companies before pferring the land and property, and pfer some trademarks and intellectual property related to other brands, such as sun Da, Bai Shi, Hao Ren Yuan and the group, to Xin Bai Li.

BELLE international, headquartered in Shenzhen, has been the first brand of Chinese women's shoes for ten consecutive years.

Previously, the company has 8 brands of many styles of footwear products, including BELLE, Staccato, Teenmix, he, she and JipiJapa and so on 6 are their own brands.

After the acquisition of BELLE shoes, China officially entered the Chinese men's shoes market and its footwear brand increased to 11.

The two parties will pay two hundred million yuan in cash within 7 business days as a deposit and pay the balance on or before January 10, 2008.

BELLE is one of the largest sporting goods retailers in China. It is Nike and Adidas's largest sports shoe retailer in China, acting as a sales agent for leisure jeans brand Levi 1; s.

At present, BELLE international has more than 2800 female shoe shops and more than 1000 sports shoes chain stores in 150 cities in the mainland, and has set up 35 retail stores in Hongkong, Macao and the United States.

15 days from the BELLE side, the acquisition of BELLE is the trademark and brand recognition of the pferee.

The acquisition will increase the coverage of BELLE international in the consumer market, increase overall revenue and profits, and further consolidate the market position.

The production facilities and assets owned by the pferee will enhance the capacity of BELLE international.

"Choose" Sunda ", its brand value is one of the factors we are looking for.

"Miss Shen said that the group is one of the largest shoe retailer in China, and the brand is the fifth largest in China's ten largest shoe sales in 2006, and is also an authorized distributor of brand shoes in several provinces of China.

"The sales of the shoe industry in the group account for more than 55%, and its profit is the best.

Mr. Chen, the responsible person of the group, said so in an interview yesterday.

Why is such a good brand handed over to others?

"This is the strong combination of women's shoes boss and men's shoes leading enterprises.

"Mr. Chen said that the two sides have talked for more than half a year, and BELLE can build a Chinese shoe supremacy through capital integration, and the group can develop in other industries.

However, the fact may not be as simple as the one introduced by both sides.

"A company may have large bank loans that need to be repaid," a staff member of the group said yesterday.

"It is understood that the group is also involved in clothing, chemical, biological, electrical, software development and other fields.

Another senior footwear manufacturer in the country revealed yesterday that it was the first shoe maker in the country, but in recent years, due to various problems such as product development and lagging behind, sales of leather shoes have been going downhill.

Yesterday, Mr. Chen interviewed him. He said, "these are not what I can answer.

"In 1977, Zhu Xianggui, a peasant born, resigned and went home to build a leather shoe factory in a cattle pen. This is the predecessor of the group.

Yesterday, from a source familiar with the matter, today, as chairman of the board of Zhu Xianggui, the chairman of the company, has left the shoe industry. The two executives sent by BELLE have been stationed in the shoe industry, respectively as general manager and general manager of the market.

China's footwear market is still highly fragmented. The acquisition of BELLE will have a greater impact on the rapid integration of the domestic footwear market.

"Although BELLE has acquired a series of problems such as corporate culture and employee management after its acquisition, it has a great impact on the structure of the industry, which has greatly shocked our psychological level.

"A national shoe giant executive said yesterday:" a national brand has been taken away by the people of Hongkong.

In the two mergers and acquisitions since BELLE's listing, we can see its ambition to expand to the national market.

"BELLE listed on the main board of Hongkong in May 23rd this year, raising 8 billion 660 million yuan to become the largest retail share in Hong Kong at that time. This is also one of the reasons why BELLE can" get rich. "

In its prospectus, BELLE clearly stated that it would be about 27% to 31% of the listing financing to be used as expansion plans, including acquisitions.

Not long ago, BELLE also successfully incorporated the Hongkong Mianli brand and FILA China Trademark with a huge sum of money.

This industry insider tells us that BELLE has been the main market in the first tier cities. Now BELLE is trying to expand to the two or three tier cities in the country. It wants to build BELLE into a popular brand. This is undoubtedly a pressure on the domestic shoe industry, especially the private enterprises headed by Kangnai, AOKANG and other companies. Ju Dajing is facing pressure.

At present, BELLE is already the largest female shoe retailer in the mainland, and the company will follow the original development path at a slower speed. However, the choice of outward merger is the best way to achieve multi brand strategy for BELLE, a large cash holding company.

"If the mainland's private shoe manufacturers want to achieve sustainable development, they should also learn from this idea, get sufficient cash flow through capital operation, and expand their market share through mergers and acquisitions," the senior executive told the executive.

15, we have learned that the leading enterprises in China, AOKANG group and Kangnai group, have listed plans. AOKANG has signed the global strategic partnership agreement with the international famous management consulting company, Kearney. The company will mainly plan for the strategic development and enterprise management and control mode of AOKANG group from 2008 to 2012.