The Taste Of Nike After Coming To China

Recently, Wang Hai, who was the first person to crack down on fake products in China, has launched a new venture. He pointed out that the quality and publicity of the Nike basketball shoes he bought were different: not only the price was higher than 500 yuan abroad, but also the double gasket sold abroad became a single air cushion in China.

Nike released the latest response through the media. It admitted that it had misused the promotional materials of ZOOM AIR, including the front feet and hind feet. It said it would refund the sum in full and bear no more than 300 yuan.

But Wang Hai did not approve of this. He said he would continue to sue Nike until the consequences of consumer fraud would double the compensation for Chinese consumers.

Inferring from the internal logic of events, Wang Hai's adherence is closer to the rights and interests of consumers given by the consumer protection law.

The price of a pair of NIKEZOOMHYPERDUNK2011 basketball shoes at Nike store on the five floor of Beijing's joy city is as high as 1299 yuan, which is different from that of the same sports shoes abroad.

According to Nike's official website, the same paragraph.

In this case, Nike is suspected of fraud.

However, I am more concerned about Nike's world-famous brand's cheating on Chinese consumers.

A famous brand with good reputation in the world has committed such a low level mistake in China. What we saw afterwards is its understatement.

This is a typical replica of the relationship between "orange and trifoliate orange".

From a simple analogy, some low-end behaviors of large international companies are quite "piting".

However, this flavor can not be compared with tangerine citrus.

The survival of the fittest of natural things is essentially different from that of social groups.

Natural selection requires natural plants and animals to adapt to the environment while squeezing the same or even different kinds of living space. The competition and survival of human society are based on similar recognition.

The extrusion of the same kind must be based on the rules of sustainable development of human society.

So, simply speaking.

He deleted the original publicity materials on Nike China's official website and admitted that he was a little "orange" with the wrong publicity materials.

But it is not the ordinary "trifoliate taste" that can be likened to its understatement of concealing fraud.

It seems that the hardness of his heart is already like a cheeky and black hearted deceiving master.

This reminds us of the theory of "commercial war" that was popular in the past few years. Some of the most curious and eccentric experts have been planning "black and white business and war", "Romance of the Three Kingdoms and business secrets", "Thirty-six Strategies and business strategy" and so on. Moreover, such books are selling well in China.

It is said that Japanese businessmen quite like the romance of the Three Kingdoms, and many people use it as a classic to guide competition.

What's more, some of our leading universities have also introduced "Sun Tzu's art of war and business war" as an important textbook.

In such a strong cultural atmosphere, how can the Nike team not be affected?

Nike's tactics of catching ill gotten gains in China with the difference between China and foreign countries are the essence of China's art of war.

With its double air cushions and high quality publicity, it is "deceiving the sea". It sells on a single air cushion and low quality. It is a "steal away from the others"; it is a "fish in troubled waters" with its cheating in the Chinese market; facing the fact of fraud, it is "fake and insane".

This Kung Fu can be described as a well known and truly authentic "martial arts master" in the Chinese market.

It is a pity that the international brands such as Nike have accumulated a very rich market reputation. As long as they abide by the integrity and cherish the brand, they will have broad prospects in the Chinese market.

Even if the market leads to the distortion of its brand premium, Chinese consumers will still be able to recognize it.

After all, Chinese consumers' Nike complex is still relatively strong.

However, the same type and the same publicity caliber are totally different quality, and the price is even higher than 60%.

Such fooling fraud is undoubtedly challenging the basic intelligence quotient of Chinese consumers.