Shoe Brand Sale Again Exposure! Where Is The Integrity Of An Enterprise?

Nike, the world's leading sporting goods company, has recently been exposed to a variety of two sets of standards for basketball shoes in China and abroad. In China, the selling price is 1299 yuan, and the same shoe sells for 125 dollars in the United States. Besides price discrimination, the same shoes sold in the United States have two air cushions, but only 1 air cushions are sold in China. However, Nike still advertised according to 2 air cushions, which was suspected of deceiving consumers.

Nike China public relations Sun Peng said in September 9th that the company apologized to consumers because the company had misused the promotional materials of air cushions with the front feet and hind feet.

This is another farce "selling sheep's head to sell dog meat". along with domestic economy With the rapid growth, the purchasing power of Chinese has improved, and the consumption demand for "foreign products" has also been expanding. However, trapped in regulatory loopholes and cognitive limitations, some foreign brands' price deception and false propaganda have been troubled by fish in troubled waters, which has greatly damaged the interests of domestic consumers. Obviously, the Nike incident interrogates business integrity, the same style but different prices! What is the bottom line that contributes to Nike's bottom line? What is the bottom line of foreign brand selling?

In recent years, from the successful scholars of the pheasant university, to the domestic products tagged with foreign labels, the story of "phoenix of a native chicken" has turned out one after another. Some domestic made goods have been multiplied by the "foreign packaging" immediately, and the fans are still in the market. The excessive worship of "foreign brands" is also one of the reasons why Chinese consumers are easily fooled. Blind trust is bound to bring irrational choices, like Nike's best selling, which is the use of people's mentality. Consumers only look at foreign labels, do not scrutinize the quality of products, giving some illegal businessmen an opportunity.

From the news, Nike sells only 1 air cushions in China, but still carries out advertising according to 2 air cushions. There are many reasons for this "farce". For example, a small number of consumers worshiping foreigners, and superstitious "foreign goods" vanity consumption concept is an important factor. But apart from that, we need to look at why. Nike Foreign brands such as price fraud and false propaganda can still sell well for many years. After being exposed by the media, they were investigated by relevant departments. It is even more important to reflect on the causes of the system and loopholes in supervision while punishing specific market irregularities.

The aphasia of consumer rights organizations also indulges in fraudulent consumer behavior to some extent. "Money is too much, people are stupid, and rights are powerless". The world can no longer find such a suitable place for "flickering". In recent years, a number of consumers' rights and interests have been infringed. Most of the non consumer rights protection agencies have been exposed. After these cases, some consumer rights organizations dare not speak for consumers, making consumers' rights and interests unacceptable, but the claims for fraudulent enterprises are difficult to carry out. It's also a part of starting a business and doing fake advertising.

　 Nike events for us market Order and product quality once again sounded the alarm.

The author believes that solving the problem of fake foreign brands needs to be multi pronged. Enterprises should adhere to the concept of good faith management, and the government departments should strengthen the supervision of relevant links. Consumers should also establish a rational consumption concept and consumers dare to say no. At present, if only a matter of fact, a brand solves a problem, then after the Nike incident, there may be more brands with problems.