Hundred Round Pants Industry Occupies The Market

The profit of 100 circles trousers industry mainly stems from the gross profit generated by the sales of trousers products. From the composition of products, the gross profit of 100 yuan casual pants is relatively high, accounting for 50%, followed by western trousers and jeans, and the gross profit margin of the two trousers is about 50%.

According to the sales type, the profit of 100 yuan mainly comes from the sales to franchised stores. However, with the increase of the number of Direct stores in recent years, the gross profit margin of sales to franchised stores has decreased year by year, while the gross profit of direct business has increased year by year.

The comprehensive gross profit rate of 100 yuan was 29.96%, 31.11%, 34.07% and 37.77% respectively, showing an upward trend year by year. The reason for the increase of the comprehensive gross profit margin was mainly due to the active promotion of the upgrading of the product structure in recent years, the continuous increase of the sales proportion of the high priced products, and the increase in the number of Direct stores, which led to the increase in the proportion of direct sales and sales, and promoted the improvement of the comprehensive gross margin level of the company.

The gross margin of sales of 100 yuan trousers has been increasing year by year. The main reason is that the increase of average selling price of trousers is generally larger than the increase of average unit cost.

Has been actively promoting the upgrading of product structure, and continuously increasing the proportion of sales of high priced products. In 2007, when the company launched the "sky silk hundred circle" trouser series, the proportion of products sold at low prices began to decrease, and the proportion of high price sales gradually increased. The proportion of trousers sold at the highest price of 100 yuan in 2008 was reduced from 72.58% to 12.34%, and the rate of decline was particularly obvious. Meanwhile, the proportion of sales of two yuan products of 150 yuan / piece and 180 yuan / two for the same period increased from 25.06% in 2008 to 75.61% in 2011 in the first half of 2011, becoming the current mainstream selling price. At the same time, the sales of high priced trousers with a price above 200 yuan (200 yuan / piece) increased from 2.18% to 2.18% in 2008. First, the company.

Therefore, the upgrading of product structure has directly promoted the average price of trousers, thus promoting the overall gross margin level.

Two is in recent years in China.

Three, the number of 100 yuan straight battalion stores increased year by year, and the proportion of direct sales outlets increased from 0.17% in 2008 to 4.13% in 2010. The first half of 2011 further increased to 8.59%, and also promoted the improvement of the gross margin level to a certain extent.

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The increase in the gross profit margin of the hundred yuan is mainly due to the overall increase in gross margin of sales to franchised stores, and its gross margin level is basically the same as that of the company.

From the point of view of direct sales, in recent years, with the increase in sales and gross profit of the company's Direct stores, the impact of 100 yuan direct sales on gross margin has gradually increased. As the average price of direct selling is relatively high, its gross margin is also significantly higher than the gross profit margin sold to franchised stores.

At present, there are no listed companies specializing in trousers production or sale in China. Most of the listed companies are featured with the hundred circle business. The listed companies are mainly Dongguan special clothing Limited by Share Ltd (hereinafter referred to as "search special" and Shanghai Metersbonwe apparel Limited by Share Ltd) (hereinafter referred to as "American bond clothing").

Search special, securities code: 002503, mainly engaged in the design and sales of "fashion frontline" brand youth casual wear. The business mode is mainly franchising, and direct business is subsidiary. Its production and logistics are all outsourced, and it was issued on the Shenzhen stock exchange in November 2010.

American Apparel, securities code: 002269, mainly using franchised, direct sales combined with production outsourcing mode of operation, through brand building, marketing network construction and supply chain management, engaged in the sales of American apparel brand casual wear, and was listed on the Shenzhen stock exchange in August 2008.

Compared with the United States, the gross profit margin of 100 yuan is relatively low. The main reason is that the sales of our direct shop is lower than that of the United States. The proportion of sales of 100 yuan direct outlets in 2008 was 0.17%, 1.62% and 4.13% respectively. According to the prospectus disclosed publicly in the apparel of Smith Barney, the sales of direct selling stores in the United States in 2005 -2007 (5.92% years ago, three and three years) were 5.92%, 30.08% and 33.54% respectively. In the same period, the consolidated gross profit rates were 16.35%, 27.92% and 38.39% respectively. After the issuance and listing, with the implementation of its fund-raising investment projects, the proportion of direct sales in the United States has been further increased, and the proportion of direct sales has reached 44% in 2009, so its gross margin level has been relatively high in recent years. The gross margin level of 100 round pants industry is closer to that of search.