General Introduction Of Guangdong Garment Industry Competitiveness

This year, Guangdong's clothing industry took the lead in getting out of the international financial crisis. The main indicators of its industrial operation have generally recovered to the level before the financial crisis.

It continues to play an irreplaceable role in Guangdong's industrialization system, including the main industry, the leading industry, the foreign exchange earning industry, the employment industry and the rich industry.

The international financial crisis has also triggered a new round of profound strategic reflection on the clothing industry in Guangdong province.

This year, the industry recovers.

In the general chapter, from the perspective of bird's eye view of the industry, taking the method of comparative analysis of internal industry data and external reference system, we take production efficiency, market demand and continuous profit as the basic observation points for the overall evaluation of the competitiveness of clothing industry in Guangdong Province, and from the aspects of product, enterprise and industry's market realization ability.

(1) evaluation of economic operation quality of garment industry in Guangdong this year

1. Exports

The total value of export trade of garment industry in Guangdong province is 27 billion 672 million US dollars this year, accounting for 21.49% of the total value of foreign trade export in the same period, ranking first in the country.

The garment industry in Guangdong has formed unique industrial competitiveness in the five value levels of the foreign trade market share, the global market coverage, the upgrading and pformation of the foreign trade body and trade mode, the maturity of the regional industrial chain and the concentration of industrial clusters. It has always been a major province of China's clothing export trade, and is located in the first camp of China's foreign trade with Jiangsu and Zhejiang provinces.

In this year, the apparel industry in Guangdong has completed the two largest exports of foreign trade. One is private enterprises and three foreign-funded enterprises. It has become the two most important trade export entities in Guangdong's clothing industry. The total number of the total two accounts for 81.68%. The general trade mode takes the place of the traditional processing trade, accounting for 61.86% of the total, which has become the leading trade mode of the garment industry in Guangdong province.

Two, the nine cities in the Pearl River Delta account for 89.84% of the export trade of garment industry in Guangdong Province, which indicates that the industrial concentration of Guangdong garment trade export area is further improved and industrial clusters tend to be mature.

2, industrial investment

In this year, Guangdong textile and garment industry completed 6 billion 489 million yuan of solid capital investment, accounting for 4.73% of the total amount of fixed assets investment in China, ranking ninth in the country.

With the accelerated pace of the low end manufacturing pfer in Guangdong's garment industry, the growth of industrial solid capital investment has dropped sharply. The total stock of industrial assets is only 75% of the total volume in the same period in Jiangsu. The pulling effect of industrial investment on the future development of Guangdong's textile and garment industry is weakening, which will force the entire garment industry to enter.

3. Gross structure

In this year, the number of enterprises, the scale of employment, the total volume of production, the total number of clothing brands, the number of industrial clusters and the total amount of professional market in Guangdong garment industry are all running high in the country, ranking the highest in the country.

Women's clothing category is unique in the whole country.

Industrial research took the lead.

But in terms of soft power, especially in independent innovation and enterprise management, there is a long way to go.

4, operation efficiency

A number of comprehensive economic indicators such as labor productivity, sales profit margin, capital yield, cost profit rate, cost profit rate, accounts receivable turnover rate and inventory turnover rate in Guangdong garment industry this year obviously lag behind the strong province of garment industry in China, Jiangsu Province, which needs urgent attention from the government and the industry.

5, operation quality

In this year, the overall competitiveness of Guangdong's garment industry is still obvious in the national garment industry. Especially in the industry's hard power, it is difficult to be surpassed by the brotherhood provinces in the short or medium term. It is a well deserved leader in the national garment industry.

However, due to the impact of the international financial crisis and the chronic disease existing in the industrial structure, the overall quality of the garment industry in Guangdong has been relatively slow this year, and the industrial efficiency is still running at a low level.

It is still time for Guangdong to move from clothing province to strong clothing province.

{page_break}

(two) evaluation of competitiveness of garment industry cluster in Guangdong this year

The "blocky" industry of specialized production has been formed.

Under the condition of interaction with the corresponding professional market and effective supply of labor resources, specialized production is small, fine, small and specialized, supporting and coordinating each other. The external scale effect and internal scale effect of the cluster enhance the vitality of the cluster.

Cluster enterprises and Hong Kong and Macao markets are closely linked, well-informed, follow up the international market trends (especially women's wear, knitted apparel, etc.), faster than domestic counterparts, and some enterprises form an external processing base.

Local governments have given a series of policy support to the development of textile industrial clusters, including land use, industrial and commercial tax, financial services and social services. Kaiping, Zengcheng, Dalang, Yanbu, Xiqiao and other grass-roots governments support local public technology service platforms.

The intermediary service of social industry has already started.

(three) evaluation of clothing brand competitiveness in Guangdong this year

After a comprehensive weighted evaluation of the first grade index, the overall competitiveness evaluation results of the national regional clothing brand were obtained: the first Guangdong, second Zhejiang, third Shanghai, fourth Jiangsu, fifth Beijing, and sixth Fujian.

From the first grade index, the overall competitiveness of Guangdong clothing brand in this year is the most prominent in the three indexes, such as the ten occupancy ratio, the consumer awareness and the capital market performance of the Taobao list brand. In January 2011, the performance of the ten brand market share index of the major retail enterprises in the major retail enterprises in 2011 was in good performance.

The overall competitiveness of Guangdong's clothing brands is limited by top 100 brand performance indicators (fourth places) and advertising indicators (fifth bits).

(four) evaluation of the competitiveness of Guangdong's clothing market in the current year

1, there are several major contradictions in the operation of Guangdong's clothing specialized market in this year: the contradiction between strong marketing power and relatively weak R & D power; the contradiction between strong brand strength and relatively weak product strength; the contradiction between strong resources and weak integration power; strong contradiction in professional market management and relatively weak executive power in market integration.

2, as a whole, the clothing specialized market of Guangdong province is in the period of strategic pformation. It is necessary to change the traditional clothing professional market to the modern clothing professional market as soon as possible, from the wholesale business of clothing to the integrated operation of clothing, from the pformation of business shops to the operation platform, and from the initial property management to the modernization and standardization of integrated service management.

The actual analysis of the competitiveness of Guangdong's clothing specialized market is as follows: the brand strength, marketing power and construction power of the clothing specialized market in Guangdong are relatively prominent, while the R & D power, the product strength is slightly insufficient, the internal resources strength is prominent, the decision-making power, execution power, integration power and expansion tension are weak, and the garment market with fast growing but inferior position needs further integration.

(five) evaluation of soft power of garment industry in Guangdong this year

As the largest province of clothing production and export in China, Guangdong has the largest number of "China top ten fashion designers" in China. The highest award of 2/3's Chinese costume design award is from Guangdong, and has a complete textile and garment industry chain with garment processing as the core. The garment accessories such as accessories, machinery and equipment are well matched, and other fashion industries such as cosmetics, leather bags, jewelry accessories, furniture and so on are equally developed.

Guangdong has also become the first choice for garment enterprises and designers to start their own businesses.

Horizontal comparison, the soft power of Guangdong's garment industry is at the national level. Zhejiang, Fujian, Jiangsu, Beijing, Shanghai and other provinces have begun to surpass Guangdong in recent years. The Guangdong garment industry is facing fierce competition at home and abroad and the loss of its comparative advantage.

Vertically, the clothing industry in Guangdong has basically completed the initial and mid-term tasks of industrialization, mainly based on scale expansion and capital accumulation, and has formed a solid industrial foundation. At present, it is in the development platform of "quantitative change" to "qualitative change". Soft power has become the key to pformation and has great room for improvement.

(six) the changing trend of garment industry competitiveness in Guangdong this year

With the implementation of the "Pearl River Delta regional reform and development plan", the pace of industrial upgrading and industrial pfer will accelerate. The overall layout of the textile and garment industry will become more cohesive. The cooperation and coordinated development of different regions will be strengthened. The headquarters economy will be concentrated in the central cities such as Guangzhou and Shenzhen. The manufacturing base will gradually shift to the central and western parts of the country or the mountains and the eastern and western parts of the country and the East and West wings. The headquarters base and manufacturing base will form an interaction and connection, forming a good pattern of division of labor and cooperation.

At the same time, with the continuous upgrading of the industry, the export growth of textile and clothing will also shift from the pursuit of "export volume expansion" to "export efficiency and quality", and the expansion of domestic demand will generate more brands and strong enterprises.

Guangdong will pform itself from a large garment province to a strong garment province.

{page_break}

Two, 2010, the main factors affecting the competitiveness of Guangdong's clothing industry.

(1) the international financial crisis is emerging, but the haze is still lingering.

This year's international economic situation, trade protection, RMB exchange rate and capital market volatility have brought new challenges to the development of garment industry in Guangdong province.

With the interaction of factors such as curbing inflation, controlling real estate investment and rising labor costs, Guangdong garment industry has accelerated the new round of industrial pformation and upgrading.

In the post financial crisis era, the uncertainty of the export market is growing. It is necessary to deepen the domestic demand market or to become a subsector of the garment industry in Guangdong.

(two) industrial policy and government support determine the rise and fall of the industry, but there still needs to be a consensus on the industrial strategy level.

Clothing industry is also an important pillar industry, foreign exchange earning industry, rich industry and livelihood employment industry in Guangdong, as well as Jiangsu, Zhejiang and other garment provinces. The clothing industry in Guangdong also has many of the largest in the country: the largest production volume, the largest export volume, the largest number of employees, the largest number of employees, the largest number of fashion designers, the largest number of professional schools, the most famous cities, the most professional market, the most complete product categories, the most complete supporting industry chain, and so on.

However, Guangdong and Guangzhou of the provincial capital support the clothing industry far less than the provinces and cities.

At present, there is no systematic strategic plan or specialized industrial policy for the development of clothing industry in Guangdong province. It has only made a very brief description in the 2005-2010 year development plan of Guangdong textile industry, which is not enough to guide the development of the garment industry, and the special funds in technological pformation, technological innovation and so on are more than the textile industry, so the clothing industry is hard to get support.

On the other hand, the clothing enterprises in our province are mostly small and medium-sized, with limited strength in design innovation and brand building, and the public service platform that promotes the development of "soft power" in this province is extremely scarce, and the government's support in this regard needs to be strengthened.

(three) industrial pfer should focus on low-end pfer and mergers and acquisitions.

At present, various provinces and cities in Central China have adopted strong measures to undertake industrial pfer, lowering the threshold and lowering the cost. The cost is lower and lower, the space is let alone, the service is superior, the service is superior and the second is superior, with a higher development orientation and greater policy preferences, the "environment, customers and projects" have formed a trend of catching up and squeezing competition.

The textile and garment industry in Guangdong should respond to the "double pfer strategy" of the provincial government and formulate targeted pfer and acceptance strategies according to the different pfer characteristics. In order to achieve the leaping development of the economy, we must give up short-sighted behavior, give full play to regional advantages, create conditions, seize opportunities and create a good investment environment under the premise of deep thinking.

Development should be considered from the perspective of long-term sustainable development, exerting the economic effect of low-lying land, forming a unique competitive advantage, digging out the highlights of regional economy, forming a more prominent "highland effect", avoiding the vicious circle brought by the locust economy, providing the soil for creating the "earthworm economy", and actively guiding the "migratory bird economy" that seeks to profit, and developing the local "banyan economy" to promote the upgrading of regional industrial structure and the sustainable development of the economy.

We should actively seek cooperation with possible pfer places. In view of the need for pfer, we need to build pfer parks or bases that meet different pfer characteristics.

We must not simply and passively undertake industrial pfer, but we must think deeply and take the initiative to attack, create conditions and develop by leveraging development opportunities in the new wave of pfer.

(four) Industrial Clusters - the cornerstone of industry can not be shaken, and the optimization and coordination of provincial industrial chains will become "ant nest".

At present, the garment industrial clusters in Guangdong, especially the industrial clusters formed under spontaneous conditions, are very similar in terms of scale, production and management capability, enterprise operation mode and main product variety, and the degree of homogenization is very high.

With the help of local professional market or exhibition economy and the scale effect of clusters, these clusters have rapidly gained popularity in China and have witnessed a thriving scene at a time.

However, it is not hard to see that many of these clusters and professional markets have begun to fade after a short period of glory.

The fundamental reason is that in the rapidly changing market environment and competition conditions, these clusters gradually lose their vitality due to lack of innovation.

Because of the similarity between clusters, enterprises and enterprises, products and products fall into a strange circle of simple imitation and duplication. In the process of selling similar products through a unified market, enterprises that simply rely on imitation do not have to pay the cost of innovation. They often have more advantages in price or provide products with a slightly lower market price but a very favorable price, thus occupying the advantage of market selling. The outcome of imitation followers disturbs the order of innovation, blows the innovation power of enterprises, and makes innovation become a very gradual process, which leads to the lack of knowledge flow in clusters, the lack of new products, and the long process of clusters being locked in the lowest end of the value chain, until gradually losing the ability of innovation and market competition.

(five) independent innovation is the "two way" of industrial vitality reengineering, and industrial thinking still needs to keep pace with the times.

Toffler, a famous American futurist, once said that whoever occupies the commanding heights of creativity can control the world.

The idea of dominating the business lifeline of twenty-first Century will be creativity, which means that the clothing industry is designed in a sense.

Creative design is the booster of improving the contribution rate of science and technology, the contribution rate of brand and changing the mode of growth.

It is estimated that the profit distribution on the clothing value chain is: Design accounts for 40%, marketing accounts for 50%, and production accounts for 10%.

Obviously, in the global apparel value chain, design and marketing are at the high end of the value chain, while production and processing are at the low end of the value chain.

If design is the soul of the product, the designer is the soul engineer.

Fashion designers have become a landmark symbol, which represents the overall innovation level of a garment industry in a certain sense.

{page_break}

Three. The basic consensus needed to enhance the competitiveness of Guangdong's garment industry during the "12th Five-Year" period.

(1) it is urgent to find a strategic trade-off between "fat" and "strong", "big" and "strong".

How to make good use of strategic opportunities to build new comparative advantages based on the global market.

By comparing the three sets of comparative data of the competitiveness of clothing industry between Guangdong province and Jiangsu Province, we can understand the strategic choice between the "Guangdong" clothing industry in the future "fat" and "strong", "big" and "strong".

The average price of Guangdong's single piece (set) garments was 27.96 yuan, while that of Jiangsu was 52.77 yuan in A:2010.

The data group B:2010 in, Jiangsu clothing industry every 100 yuan of enterprises, three expenses (especially business expenses, financial expenses and management expenses) can generate 77.11 yuan profit, while in the same period, the profits per hundred yuan in Guangdong province were only 33.43 yuan.

Data group C: the return on assets of garment industry in Jiangsu province (7.95%) is 3.10% higher than that of Guangdong Province, 1.64 times that of Guangdong province.

The above three sets of data can reflect the huge gap between the two provinces in the industrial competitiveness: first, the product level.

The bargaining power of clothing products in two provinces is not comparable to that of brand premium.

Second, management level.

The clothing industry in two provinces has no equal ability to optimize and manage the enterprise's comprehensive cost (1.31 times difference).

Third, capital reward level.

The industrial capital compensation capability of the two provincial clothing industry is not the same as the same time (0.64 times difference).

The traditional advantages of the clothing industry are gradually fading away and the new industrial advantages have not yet been established. It is necessary and also the choice and calling for the industry to develop itself in the form of "strong" and "strong". It must be pointed out that the industrial development strategy should be "de fuzzification", the industrial chain optimization should be "going to the low end", the industrial cluster development should be "de localization", the industrial soft power will be promoted to "go to the slogan", the domestic demand market will be expanded to "go to the right and the right", the clothing brand operation will be "utilitarian", the enterprises will create new "go on and see", or become the routing option of the Guangdong garment industry development strategy in the 12th Five-Year. At present, in Guangdong

At present, the upgrading and pformation of the garment industry in the province is imminent. We must make full use of the hard won strategic opportunities. As such, the preemptive advantages and industrial status that we have now cannot be maintained, let alone the new industry and the two take-off.

(two) it is urgent to find the balance of industrial policy between "free" and "intervention", "hematopoiesis" and "blood pfusion".

How to establish and perfect the institutional mechanism of maintaining industrial competitiveness at the public policy level.

Needless to say, under the background that the nine cities of the Pearl River Delta account for 89.84% of the total value of clothing industry in Guangdong Province, although there is still room for further tapping and controlling, the clothing enterprises in the province have considerable homogeneity and isomorphism in the internal and external resource elements, policy environment, management quality and independent innovation, so that the clothing industry in Guangdong province has collectively fallen into the dilemma of "warm boiled frog".

At present, it is imperative for public policy to lead and correct the clothing industry in Guangdong.

Based on this, first of all, the government needs to make a clear decision on the development strategy of garment industry, and on this basis, make a strategic plan conducive to the sustainable development of the industry. Secondly, the government needs to encourage and attract financial capital and industrial capital with policy levers and economic means to launch a new round of large-scale mergers and acquisitions in Guangdong's garment industry.

Thirdly, the government needs to play a leading role in the training and introduction of high-end talents in the industry, the policy formulation of the industry guidance and support fund, and the construction of industrial public service platform. We must make decisive intervention in the industry's present deviation, and intervene in the key link of the enterprise level. The place where the blood pfusion is also needed to focus on long-term blood pfusion.

(three) there is an urgent need to find a suitable convergence point between "first try" and "pre research and early warning".

How to establish new industrial thinking in matching and supporting industries to achieve the two take-off.

In a sense, it is one of the magic weapons for Guangdong to develop its economy and make brilliant achievements over the past thirty years, and it has gradually solidified into an industrial thinking of the government and the industry.

At present, the global garment industry is facing new situations and new problems that have never been seen before, and everything is changing rapidly.

Change or subversion has become an eternal theme in the field of clothing industry.

It must be pointed out that the high degree of integration of global financial capital and industrial capital is undoubtedly changing the intensity and cycle of the garment industry at all times, and it also brings forth new business models, new market segments and new technology applications everywhere.

Facing the rapidly changing industrial environment, the innovation of industrial thinking or the urgent need to keep pace with the times.

In the short term, "pre research and early warning" is to build an industrial research and warning platform or system. It serves as the "third eyes" of the government and the industry. Based on the current development stage and the existing industrial foundation of the garment industry in Guangdong Province, it conducts specialized and specialized research on the industry development law, industrial characteristics, future trends, past gains and losses, competitors and so on in the region and at home and abroad, and timely puts forward the warning and disposal suggestions for the third party independence to the government and the industry.

"Pre research early-warning" is not contrary to the "first try". On the contrary, it is based on Scientific Outlook on Development to provide strategic and tactical choices for the "first try" to avoid or reduce the "trial and error risks" in the industrial pformation.

Based on the "pre-trial" platform of "pre research and early warning" platform, it is urgent to become a new industry thinking of Guangdong's clothing industry in the future.