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Read New York Fashion Week With A Revenue Of $1 Billion 600 Million.

2011/9/21 15:08:00 43

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Number 1: generating $1 billion 600 million for New York

The day before yesterday, I saw such a group of numbers, "New York.

fashion week

It attracts more than 230 thousand people every year, earning 1 billion 600 million dollars for New York.

Just 250 shows a week, thousands of models, dazzling stars sitting in the front row of the show, designers from all over the world, buyers, media and people interested in fashion circles have come all over the world to form the dish of New York fashion week, and the price of this dish is as high as 1 billion 600 million dollars. It can be said that anyone who directly or indirectly concerned about it may contribute to this 1 billion 600 million dollar income.

In the four fashion week, New York has always been famous for its commercial character.

Compared with Paris's artistry, Milan's creativity and the new image of London, most of the designs shown in New York fashion week are mostly commercialized.

T station

Those main items can be pulled down and worn in daily life.

The fashion of daily dress and the participation of famous teachers in popular brand design are the characteristics of the New York fashion week.

Its inspection criteria are very simple, that is, whether the products can be accepted by their buyers. They do not care what the brand itself has done. It is a large scale brand.

Therefore, New York fashion week has attracted many international first-rate buyers.

Last year's New York fashion week was released to the Damrosch Park in New York's Lincoln center. It said goodbye to hundreds of designers who held a show in the tent of Bryant Park since 1993.

It is reported that Damrosch park has a larger display space, which can provide more designers with the opportunity to display their talents. For this reason, the organizers also renamed the subway line in Lincoln center as "fashion line", for fashion week.

This is very similar to the Chinese fashion week. It will be moved to the 798 place. The fashion week in China is also equivalent to having its own home.

The number of 232 thousand media people in 2:30 countries is watching.

Looking back at the history of fashion week, it is easy to see that building a world-class fashion week requires only two things - time and money.

On the occasion, the tradition of New York fashion week is "the first battle". The four fashion week of every year is the beginning of the fashion week marathon with the high-profile appearance of New York fashion week.

Another consideration is economic issues.

Designer

Spend a lot of time, energy and money in New York fashion show, of course, hoping to get full media exposure. In New York fashion week, every year, about 232 thousand journalists and editors from about 30 countries are competing to cover the event.

Of course, more important than exposure is the actual order.

Digital 3:800 many fashion companies 175 thousand employees total salary 10 billion dollars.

In the minds of the organizers, New York fashion week is not just about fashion, but also a business platform for designers, buyers, and the media. It has a business income of over $1 billion 600 million a quarter and an unlimited global media effect. It has even shown the enthusiasm of political leaders to fashion week.

A survey by the Losangeles economic development department shows that fashion week will undoubtedly bring huge benefits to the city.

New York mayor Michael Bloomberg said: "New York fashion week has created a gradual excitement in the urban sprawl."

In New York, the fashion industry is the second industry after financial industry.

There are more than 800 fashion companies in the city with 175 thousand employees and a total salary of $10 billion.

A political official describes the industrial significance of fashion week. "Fashion week is of great significance, but it is not easy to control."

When asked what could make the city run the fashion week, he said it was "critical mass".

Critical mass refers to the accumulation of knowledge technology to a certain critical point. New technology will explode and expand with the fission reaction.

"If it is limited to a small team, then fashion week will not develop well. It needs more people to participate, including leaders in various industries."

Fashion Week comments: "what can we do for China Fashion Week"?

Improving the brand commercial mode of operation

Beijing, with many designers, stylists and clothing companies, has gone through ten years of China International Fashion week. However, it still appears more than ever before. This problem is worth thinking in Beijing.

The difference between China Fashion Week and international fashion week is its business model, that is, the problem of landing business.

The buyer is still a new occupation in China, and is still not a mainstream career in the sales channel.

The intention of the China International Fashion Week is to let consumers appreciate, understand and respond to their actions. The time for holding them is also a reason. Some brands have opened product orders before the fashion week is released, so there are no more orders and direct sales functions, but more just display functions.

The degree of commercial operation is not high, and the participation of professional audiences is not deep enough, which has become a criticism of China fashion week.

Building a complete fashion industry chain with Chinese characteristics

After all, fashion capital is one of the future positioning of Beijing, and China Fashion Week has also been known to strive to catch up with world standards.

How to build fashion week into a complete industrial chain, and jointly with the Tourism Bureau to build the annual fashion week ceremony into a city card, it is worth thinking deeply in the industry.

New media and multi-channel brand marketing

Although the New York fashion week has not yet provided a complete live broadcast, careful viewers can easily find that more and more micro-blog celebrities and Internet writers are among the top VIP seats in the show.

Since we are not professional buyers, not professional designers, we can not go to the scene, it is still considered through all kinds of blog, micro-blog and other technical means to watch this 1 billion 600 million yuan show.