The Sixth China Dongguan International Shoe Exhibition Shoe Machine Fair Is About To Take Place.

The Sixth China Dongguan international shoe exhibition shoe machine exhibition (autumn 2007), jointly hosted by Dusseldorf Exhibition (China) Co., Hongkong Hongkong Exhibition Service Co., Ltd. and Guangdong Modern Exhibition Management Co. Ltd., will be held on November 28th - 30 at Dongguan Modern International Exhibition Center, Guangdong Dongguan.

In order to cope with market development and take care of the needs of different exhibitors and buyers, the exhibition will take account of both internal and external markets, and display products with more detailed professional divisions, so as to create a more comprehensive and comprehensive trading platform for the industry.

2007 in the first half of this year, China's footwear imports amounted to US $110 million, an increase of 16.9% over the same period last year, while the annual consumption of domestic finished shoes reached about 2000000000 pairs, and the middle and top grade brand shoes were the main ones. From January 2007 to June, the per capita disposable income of Chinese cities increased by 14.2% over the same period last year.

Statistics show that China's domestic market has great potential. In the face of the rapid growth of the domestic retail market, many famous international brands have entered the domestic market, such as France's Amald, Italy's Bata, Valentino, Bolune, the United States Martniel, Hush Puppies, the British Clarks and so on have successfully entered the first tier cities in China.

China Dongguan international shoes exhibition shoe machine exhibition will provide buyers with one-stop shopping platform for high-end shoes, shoes, accessories and equipment. The exhibition area will reach 30 thousand square meters. It is expected to attract 700 exhibitors to participate in the exhibition. Over 25 thousand professional spectators from home and abroad will attend the exhibition.

At the same time, the exhibition area has been further enlarged and the exhibition area has been further subdivided according to the category of exhibits.

The "brand area" will be added to the shoe product exhibition area. The buyers will have the opportunity to contact the famous brands at any distance from other countries. Besides the original "shoe machine area", the shoe machine shoe material exhibition area will add "leather and material area", "accessories and technology area".

All kinds of shoe making materials and accessories with high quality will bring a one-stop shopping experience to shoemaking enterprises.

It is worth mentioning that this exhibition will hold a series of lectures, forums and other activities, which will bring many opportunities for communication and learning.

In order to further enhance the communication between exhibitors and buyers, the exhibition organizers will cooperate with China's clothing and newspaper companies to launch "practical business opportunities, communication and win-win" - brand shoe enterprises and department store exchanges summit.

The event invites 10 senior and high-end footwear department store managers in key cities of the country to conduct in-depth exchanges with brand shoe manufacturers to explore ways to build domestic sales channels for footwear industry.

The activities will be arranged during the exhibition. The first link will be the department store manager who has rich experience in real world. He will talk about how "new brands enter the department store". This link is mainly aimed at the shoe factories and brand enterprises who are interested in developing the domestic market, especially the Department stores as sales channels. The second link is the exchange and dialogue between the store manager and the brand shoe business executives. The brand shoe factories can display and introduce their brand positioning, characteristics and seek cooperation with the department stores.

This exhibition is not only the best bridge for international brands to enter the Chinese market, but also an important channel for domestic famous brands to go to the world.

To take care of the needs of the market, the exhibition will provide the best platform for international first-class brands to meet with China's large retailers, distributors, agents and OEM manufacturers.

To this end, the organizers of the exhibition arranged a "Introduction to China footwear import and export standards" in Germany, inviting Mr. Yan Huaidao, vice president of China leather and footwear industry research institute and Mr. Feng Po Xi, chief executive officer of Dusseldorf Exhibition (China) Co., Ltd., respectively, addressing the import and export standards of China's footwear industry, technical operation of Chinese OEM enterprises and foreign brands, matters needing attention in technology and management of cooperation between foreign brands and Chinese OEM enterprises, and the latest developments of China Dongguan international shoe exhibition and shoe machine exhibition.

The introduction is the first time that China has introduced the import and export standards of China's footwear industry for the first time abroad. It is an activity that all shoe industry representatives can't miss.

In the fiercely competitive market, footwear manufacturers must break through in the factories. Simple price competition can no longer bring advantages. The establishment of their own brands has become a topic that manufacturers around the world must face up to. How can an enterprise establish its own brand?

The shoe making enterprises in Italy have built many famous international brands.

For this reason, at this exhibition, the organizers will invite the chairman of the Italy footwear retailers Association, Mr. MassimoDonda, who has been engaged in shoemaking for more than 120 years and has passion and experience in the shoe industry for 4 years. He will give a speech on "the way to success -- how to build a successful brand".

He will combine the successful stories of three brands of traditional shoes of Italy, FratelliRossetti, Manas of medium class women produced in large quantities, and the success story of fashion young brand Fornarina, and thoroughly describe the experiences of successful brand creation.

At present, the shoe-making enterprises in the coastal areas of the Pearl River Delta are facing the impact of labor shortage, rising human resources costs, rising domestic raw materials and land prices, appreciation of the renminbi and the decline in export tax rebates.

To this end, the Hongkong footwear industry association, the professional footwear magazine published by the southern press and the organizers of the Dongguan international shoes exhibition will hold a symposium on the survival and development of the footwear industry in the Pearl River Delta, inviting experts from Guangdong labor law and the authority of the footwear industry to discuss the solutions to these problems.

This seminar has been strongly supported by Guangzhou Footwear Association, Guangzhou Yuexiu District Leather Footwear Association, Shenzhen Longgang Leather Footwear Association and global international shoe industry network.

How can manufacturers successfully develop the retail market?

Why is the idea of manufacturing marketing unsuitable for retail marketing?

What are the inherent disadvantages and disadvantages of the strategy of building brand by huge advertising?

Why is the current status of loose clothing in China not an opportunity but a trap?

How to build a lasting terminal profit mode?

During this exhibition, Ms. Dai Chunhua, a highly experienced expert on modern retail department, fashion brand, Suo Dian and other retail terminals, will share with them the experience of how to achieve successful pformation and create a shoe brand in China's retail market.

Now, most domestic shoe enterprises are faced with the problem of low order quantity, short delivery time, low marginal profit and so on. Many shoe factories have found it very difficult to operate, so it is difficult to maintain growth and solve the problem by increasing sales, and they need to improve their management level in an all-round way.

Thus, at this exhibition, Dr. Chen Zhian, who has more than 20 years of experience in operation management, training and consulting, will "share the successful management experience of shoe manufacturers - LEAN management system", which will bring a systematic management training to many shoe manufacturers.

Asia Pacific is an internationally renowned color authority. It is also the original creator of various PANTONE color systems and advanced technologies for wide industrial applications.

In this exhibition, the representative of CAITONG Asia will lecture on "2008 spring and summer color trends" to explain the colors and applications of spring and summer 2008, so that buyers and shoe factories can grasp the latest trend.