North American Fashion Department Store Retail Discount Coupons Promotion Mode

In recent years, the retail market in North America has been fiercely competitive, and manufacturers have increased the willingness of consumers to buy. They have introduced promotional schemes such as coupons (coupon). On the other hand, when the economy is in a slump, consumers have to calculate carefully. The use of discount coupons has become one of the most important shopping patterns of consumers in North America. Recently, the United States recently launched the "discount coupons" (ExtremeCouponing) TV program, which used various coupons to promote "smart money saving", and promoted the rising trend of consumption.

It is understood that the development of North American coupons should be traced back to 1886, the first handwriting in the United States.

According to Coupons.com, a website specializing in the development of discount coupons in North America, the total value of the North American coupon market in 2010 is as high as $332 billion. The company's website attracts an average of more than 19 million 500 thousand people per month. It provides more than 3 billion discount coupons each year, and the total value of the estimated value is $3 billion 300 million. The total value of the exchange in the first half of this year has reached 2 billion US dollars, reflecting the financial tsunami era.

In Canada, people use discount coupons. According to industry experts, the proportion of people using the coupons in the western region of the western region of Garcia is as high as 29%, which exceeds the proportion of the whole country (about 23%). The consumption rate of coupons issued by the consumers in Canada is about 53%, while the utilization rate of electronic coupons has increased by about 263%.