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Tai Zi Long: To Build A National Brand Productivity Demonstration Base, So That Some Of The National Brands Will Become Stronger First.

2011/9/24 10:01:00 46

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In November 24th, jointly sponsored by Zhejiang provincial economic and Information Committee, Zhejiang Provincial Federation of trade unions, Zhejiang state owned assets supervision and Administration Commission, Zhejiang Production Safety Supervision Bureau, Zhejiang Enterprise Federation and Zhejiang Entrepreneurs Association, Peking University, Tsinghua University, Renmin University of China, Nanjing University, Nanjing University, and Tai Zilong supported the "2011 Zhejiang provincial enterprise culture demonstration base" and "the first national brand productivity demonstration base Symposium" will be held in Hangzhou.

Tazi dragon shared the common beauty with its business partners with the strategic mission of "making the world responsible".

The picture is the chairman of Wang Pei Huo (left two), who presented the prize to the John Lone prize winner of the 2011 Tai Zi long chain business partner.

How to play the leading role of corporate culture in the process of pforming the mode of economic development in China?

Prince Dragon

The holding group has made useful explorations and achieved fruitful results.

How does Tai Zi long holding group take the "whirlwind of Tai Zi Long" in the Chinese clothing market? How can it be unquestionably "market leader"?

In addition to strong shareholder strength, scientific governance structure, clear development goals, clear management strategy, sound organizational structure and perfect system flow, etc., Tai Zi Long culture is an important driving force and foundation for the success of Tai Zi long holding group.

Ye Guojian, vice president of Zhejiang Federation of enterprises and Zhejiang entrepreneur association, said: "Tai Zi Long's brand culture practice of" thinking first and then making products "has not only made Zhejiang a demonstration base for enterprise culture, but also made a great contribution to the history of Zhejiang's enterprise culture construction.

By taking the scientific brand development concept as the guidance and the management of the values of people and enterprises as the driving force, Tai Zi lung has brought into full play the huge pulling effect of corporate culture on the development of enterprises and the pformation of the mode of economic development, greatly enhanced the market awareness and market development ability of enterprises, and realized the breakthrough of development obstacles for enterprises.

Leap over

Development provides a source of power. "

In twenty-first Century, the world has come to the world.

Cultural power

The economic age.

One of the most obvious criteria is to measure the strength of a country's overall competitiveness. In the final analysis, it depends on how many famous international brands there are in the world. To measure the added value of a national brand, it depends mainly on the brand culture and technology content of a country.

Therefore, all countries in the world are actively building national brands with national characteristics and representing the highest level of productivity of their own brands, and actively participating in international market competition.

For example, the United States hi-tech, represented by Microsoft and apple, represented by Mercedes Benz and BMW as the representative of the German Supreme car, with TOYOTA, MITSUBISHI as the representative of Japan's energy saving and environmental protection vehicles, these famous international brands, not only become the main artery of the economy and the object of the government's protection and support, but also become the pride capital of the people of the country, because these well-known international brands have actually become the "national brand productivity" demonstration benchmark for the nation.

In the broad sense, the so-called national brand productivity can take the initiative to shoulder the national mission of "establishing a brand by culture and setting up a country by brand", and represents the highest level of productivity of a country or national brand, and actively meets the new era of brand globalization.

The main connotation of this concept is: it can take the initiative to assume the endogenous cohesive force of the national pillar industry's symbiotic symbiosis; it can play the role of demonstration benchmarking in the strategic upgrading of the national brand; it can integrate the strong integration power of the advantageous resources in every link of the industrial chain; it can lead the national brand science to take the road of internationalization.

The core idea of the national brand productivity is to build the brand with the highest standard of the country.

Benchmarking

The core role is to strongly lead and promote the sustainable development of national brands.

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Since the outbreak of the global financial crisis, the business of some export oriented enterprises in China has been blocked, and even some well-known national brands attacking the domestic market have been encountering cold reception in the domestic market repeatedly.

The underlying reason is that the lack of systematic and frontier brand theory has led to the serious shortage of cultural connotation and technological innovation of the national brand, and the crux of the result is that the core competitiveness of the national brand is not strong enough.

Nowadays, many well-known national brand operators have erroneously believed that as long as the products are sold abroad, it is equal to the internationalization of national brands.

If most people in a country hold such wrong values, there are few professional research institutes and business organizations in the country willing to make great efforts to grasp the three core elements that determine the added value of a brand -- enterprise development strategy research and brand culture construction, and technological innovation of products, and the result of such vicious cycle will inevitably lead to the fact that national brands will only make products, but will not do brand culture and technological innovation, and such a vicious cycle will lead to the end of the national brand in the international industrial chain division of labor.

Therefore, we should immediately lead the national enterprises to take the road of scientific development of "cultural enterprises and brand building", and create a number of "national brand productivity demonstration benchmarks" which can represent the highest level of the Chinese nation in a high standard to actively participate in the international market competition.

In this regard, as the "first demonstration unit of Zhejiang's enterprise culture demonstration base", the Tai Zi Long group, the first model unit of private enterprises, has already been in the forefront of building a national brand productivity demonstration benchmark.

First, as a national brand productivity demonstration benchmark in software development:

1. in the field of brand theory research, as early as the "11th Five-Year" period, Tai Zi Long Group has developed the world's first brand culture new system of "integration of system science, frontier innovation and operation practice" and "brand new serial operation mode with animation technology driving the traditional clothing industry to develop simultaneously".

The so-called brand new system of system science refers to the "banner of the scientific brand development" pioneered by the prince's dragon group, forging the "brand productivity" of the country, acting as the "new brand of three-dimensional brand culture" for the first "Chinese brand operator", and "a brand new operation system of two major concepts and four major models and five major objectives for establishing four dimensions of three dimensions".

2. in the cultural and creative industries: the 156 episode of the story of the ancient scientist's "dragon and legend" has been highly praised by the Propaganda Department, the Ministry of education and the Ministry of science and technology.

In addition, Tai Zi Long Group has successfully started construction of the cultural and animation film base in Zhuji, Zhejiang, the dream city project of Tai Zi long, especially the construction of Anhui Hefei Industrial Park and the smooth introduction of new mode operation.

3. in terms of professional and technical support: the post doctoral workstation established by Prince Tai Lung Group and Zhejiang Sci-Tech University and Donghua University in Shanghai is specialized in developing directional research and development of new materials and technologies.

In addition, the group has well-known brand experts from the world's top brand consulting institutions, Italy Lamy brand consultants and the third China's brand building meritorious personages, who have been personally engaged in many brand operations under the operation of the Tai Zi Long group, ensuring the innovation and scientific nature of the brand strategy development of the Prince's group.

Second, as the national brand productivity demonstration benchmarks in the hardware construction aspects:

As early as 2009, a concept was positioned as a cultural garden, a creative garden and a spiritual garden. The master plan invested 600 million yuan, and has completed a 300 million yuan investment. The Tai Zi Long Fashion Industrial Park, which integrates ancient and modern culture and covers Eastern and western philosophy, has proudly stood on the magic land of Jiangdong new town in Pudong, Hangzhou.

Tai Zi Long Fashion Industrial Park is China's first brand economy and creative economy integration of the fashion industry cluster area and "smoke-free factory", it can accommodate 30 professional brand research and development institutions and more than 5000 high-tech employees innovative development and happy life.

Finally, in terms of brand building and honorary achievements,

According to the "5153" multi brand strategic planning of Tai Zi Long group, to the next five years, the Tai Zi Long Group will successfully operate 15 national brands, including TEDELON (Tai Zi Long casual wear), RYMA (rema fast fashion casual brand), and RIAB (Rubo top grade casual wear) 3 brands should enter the international brand queue successfully, and the total turnover of the group will exceed RMB 10 billion yuan.

In the short period of nearly three years, the Tai Zi Long Group has won more than 300 national and industrial awards of "international enterprise culture academic achievement award", "promoting the industry development outstanding contribution award", "best profit model award" and "2011 independent innovation of Chinese enterprises intellectual property rights" and so on. In 2011, the brand was rated by the world brand laboratory as "the 500 most valuable brand in 2011" in China, and the ranking of the brand of the dragon was 41.

In view of the outstanding achievements made by the Zhejiang dragon group in the national brand culture construction, the appraisal team of the enterprise culture demonstration base of Zhejiang province has decided to grant Tai Zi Long group the only demonstration unit for private enterprises in the "demonstration base of enterprise culture".