Da Yun FA Joined The Group Of Auchan Group

In July 27th, Gao Xin, the shell company of big Rand and Auchan

According to the latest data, Gao Xin company, which has two brands in the mainland, has 197 stores in the mainland, and the sales volume is 56 billion 168 million yuan last year, occupying 12% of the mainland market share, higher than 11.2% of WAL-MART, 9.8% of Huarun's business and 8.1% of Carrefour.

At the same time, it is also the most profitable hypermarket in single stores in China. The sales volume of single store in 2010 was 323 million yuan.

Big run run

In the Chinese market, big fat has always been reluctant to create momentum, rather low-key.

When WAL-MART and Carrefour shouted how many stores they would like to open in China's big cities, big RFA had quietly expanded its "site" in the two or three line cities.

Huang Mingduan, chairman of Da Yun FA China area, wants to know something about two or three cities.

It is reported that since the beginning of 2004, it has opened many stores in the two or three line cities with its Taiwanese investment status. Its location is very out of print, which is impossible for other foreign stores.

It has always been a low-key big RFA that joined the Auchan group "giant" to enter the capital market, which can be described as "great skill", which makes the industry take a look at it and show its ambition of hegemony.

According to Fortune magazine's ranking of the world's top 500 companies released in 2011, the group of Auchan, which marries with Da Yun FA, is in the 142 place, with a revenue of 56 billion 279 million US dollars and a profit of US $933 million 700 thousand.

Moreover, Auchan is the first time in the operation to bring the Department of "self selection, cheap and service" into one. It has become one of the pioneers of the World supermarket operation. It is the second largest multinational business group in the world after Carrefour. Currently, there are more than 1400 supermarket stores in more than 10 countries and regions such as France, grape, Italy, Poland, Spain, Mexico, Luxemburg, Hungary, Argentina, Thailand and other more than 10 countries.

China and Hong Kong believe that Gao Xin retail started in July 4th.

According to professional analysis, the vast majority of Gao Xin's retail listing funds will be used to expand the network of big business and Auchan in mainland China.

Gao Xin, chief executive of retail and Mei Sixie, chairman of Auchan, said: "now 51 stores are under construction, and 45-49 of them are expected to start operation this year."

Yang Xiaoquan, general manager of the former Carrefour East China region, said that in the past three years, the annual compound growth rate of the market has reached 21.8%.

For the great success of Da Yun FA, Yang Xiaoquan said: "Carrefour is winning by management authorization and regional flexibility. WAL-MART has a very high starting point, and is guided by procedural policy guidance."

In addition, the operation flexibility of RT is also reflected in the early response to China's policy of restricting foreign investment in the retail industry.

At the beginning of the policy restrictions on the entry of foreign commercial enterprises into the mainland, Da Rand adopted a strategy of "breaking up the whole area", expanding the stores through joint ventures with local enterprises and export management techniques.

For example, in cities such as Qingdao, due to the failure to find suitable partners, big RFA and even face to face appear in the form of private limited liability companies.

At that time, some brethren, Tian Run fat, Guang Run Fa, Jin Runfa, Tai Fu Yuan and so on were actually twin brothers.

All these things show the wisdom and wisdom of big Rand, and finally make it a blockbuster.

The age of "giant hegemony" is coming.

Many people believe that WAL-MART and other large shopping malls are massive through the world.

In fact, the prices of giant stores such as WAL-MART and Carrefour are not cheap, but customers like to buy them. The main reasons are as follows: the giant market has brand effect, consumers feel that buying things is reassuring, the price is high, nothing is wrong, and the goods must be guaranteed. The giant shopping malls have management advantages. These large stores are quite mature and rich in management. The shopping environment of the giants is generally good and the configuration is complete; many customers have the habit of shopping in large shopping malls, and they don't plan to buy anything, so they can't control their desire to buy.

The advantages of the giants are not only that the foreign capital is actively integrating the group tycoons, but also that the domestic department stores are unwilling to step up the process of integration.

According to the analysis of the development report of China's department stores in 2010, the restructuring and expansion of large retail groups were intensified: Bailian Group reorganized its assets and gathered energy in the industry to accelerate the expansion; Wangfujing department store (Group) rearranged in Beijing and continued to expand outward; Guangzhou department store Limited by Share Ltd expanded rapidly in the province, and the layout began outside the province; Yintai group made a deep market in Hubei; Maui department store two or three city expansion.

Today, the retail market in China has entered the era of diversified demand. The department store, which has been the backbone of the retail market, needs to constantly adjust its marketing mode and constantly explore the mode of scale operation, which can not only give full play to the inherent advantages of enterprises, but also cater for the new consumption ideas and meet the new needs of consumption.

Professionals pointed out that "China's retail industry is entering the era of capital, and the fastest integration will be completed in two to five years."