Shanshan Group, Zheng Yonggang, A Diversified Chinese Company

Between specialization and diversification, Zheng Yonggang found a fulcrum - "Chinese style business community".

In September 23rd,

On the same day, Shanshan Group and Japan's Itochu Commercial Association

On the same day, the new logo of Shanshan Group was officially released.

"The new logo reflects our international vision, people and work together. We respect team spirit, emphasize teamwork, teamwork, and meticulous management."

According to the introduction of Shanshan, the new logo is composed of six pictographs of "human", which form a lush cedar tree, green and luxuriant. It highlights the brand concept of "joint development power" of Shanshan Group.

The deep intention of Shanshan Group's banner is to show its ambition to become a "Chinese style business community".

Statistics show that Zheng Yonggang's Shanshan Group is a large enterprise cluster linked by capital. After 22 years of development, it has formed 102 sub enterprises across the region and across the country.

In 2010, the sales volume of Shanshan Group reached 14 billion 200 million yuan, and its total assets amounted to more than 16 billion 900 million yuan. The business involved six sectors, namely, fashion industry, new energy and new materials, investment, park development, international trade and cultural industry.

The Japanese comprehensive business company, represented by Mitsui and Itochu, is known as the "cross border industry organizer".

On the one hand, it will facilitate trade. On the other hand, it will gather intelligence, divide and cooperate, create new companies and enter new business areas on a global scale.

With the two big businesses of Itochu and Mitsui, Zheng Yonggang set a new heading for Shanshan -- integrating global resources to form a comprehensive business model with Chinese characteristics.

"Different from Japan."

"What I want to convey to the outside world is that Shanshan Group is not only a business of clothing, but also a trade, new energy and new materials. It belongs to a diversified and comprehensive enterprise group."

Zheng Yonggang spoke in a concise and comprehensive way.

For the debate between "diversification" and "specialization", the answer is "diversification of investment and specialization of operation".

Zheng Yonggang, who has already retired to the backstage, said that he is now only making two decisions and employing personnel. His company's business is engaged in a professional and internationalized team.

Shanshan Group, the core enterprise of Shanshan Group, is a typical example of "diversification". Its existing businesses mainly include three major plates, namely, clothing, lithium battery materials and venture capital, among which lithium battery materials are developing most rapidly.

Half year report shows that in the first half of this year, the business profit of Shanshan lithium battery material business increased by 30.52% compared with the same period last year, and the gross profit margin increased by 5.39 percentage points.

The company said that it will actively promote the scale expansion and technology upgrading of the existing business of lithium ion materials, and at the same time, promote the vertical integration development strategy of the lithium battery industry, and seek to expand to the upstream and downstream of the industrial chain through joint ventures and equity participation.

What the market is concerned about is whether the operation of Shanshan stock will change under the background of the strategic pformation of Shanshan Group.

In this regard, Zheng Yonggang admitted that he had no right to interfere in the business of listed companies, but he said that the initial location of Shanshan lithium battery business was to become the world's largest supplier of lithium battery composite materials. This general direction will not waver. "At present, the technology of positive and negative materials produced by Shanshan Group has reached the world's leading level. In the future, it will further increase investment and improve the upstream and downstream industrial chain of lithium batteries, and welcome the arrival of the new energy revolution of automobiles."