Who Gave The Reasons For The Arrogance Of Foreign Brands?

brand

Why did it weaken the sense of social responsibility of an enterprise after its arrival in China?

An enterprise is an economic animal. It pursues the maximization of interests. There is a primitive desire in the bones.

Therefore, the same is food safety supervision, if your standards are lower than others, it will be loopholes.

There are two situations in China. One is called "China's national conditions".

Obviously, the regulatory issue is

However, when we sneer at the phenomenon that Chinese people worship foreign brands, should we also consider that it is precisely because the quality and service quality of domestic enterprises can not be reassuring, and consumers have to turn to foreign brands?

It has failed to establish consumer confidence in local brands. This is the biggest mistake of Chinese enterprises in the past 30 years of reform and opening up.

Why does a bowl of beef noodles need to be covered with the coat of "American California"?

Why does "Made in China" Da Vinci insist that he was born in Italy?

It is the local brands that fail to win the battle and the Chinese no longer believe in local brands, which eventually leads to these phenomena.

But after many twists and turns, we find that the problem is even more fishy than imagined: whenever we experience a brand catastrophe, the market share of foreign brands will increase.

You know, even if there are problems with foreign brands, its consumers will continue to believe in foreign brands.

If there are problems with foreign brands, will local brands be worse?

Four or five days later, oil is better than trench oil. Soya bean milk powder is better than soybean milk in small factories.

After the "soya bean milk gate" and "bone soup gate", the foreign brands continued to rise.

Is this sadness or joy?

We can only hope that with the development of China's economy and the occurrence of various brand events, consumers' cognition of brand will be gradually rational and clear.

In fact, foreign brands in China's development process, there are also examples of downhill.

Valentino, a brand that is supported by royalty and celebrities, is a first-line brand in Italy. But since its entry into the Chinese market in 1987, it has quickly been sucked up with noble physique.

All kinds of "Valentino" products are flooded with downtown downtown streets, and "cheap and diverse styles" are dazzling.

The failure of brand management led to its eventual withdrawal from China.

Pierre Cardin, who led the trend, aristocratic demeanor, and successful elites as the brand, was once popular throughout China and was advertised as the world famous brand from France.

In those days, anyone who owned a Pierre Cardin suit would have the high taste of the rich.

But now Pierre Cardin is full of streets, aristocratic breath has long been drowned by the taste of philistine.

If people are aristocrats, there will be no aristocrats.

Therefore, improving quality and developing reasonable brand strategy is the key.

There is no way for local brands to pull down the arrogant faces of foreigners.

The first is to establish brand confidence and practice internal strength.

We should strengthen our self regulatory efforts, uphold the fine traditions of our forefathers, keep the craftsman's heart of excellence, and create a good brand image with high standards.

Secondly, we must have a complete brand strategy and suit measures to local conditions.

Just like Haagen Dazs and Starbucks, these brands are very popular in foreign countries, but after entering China, they are taking the "luxury" route.

Haagen Dazs in China is a store marketing, Starbucks main experience consumption, these strategies have achieved good results.

I believe that after this and another impact, local brands can be inspired and find opportunities to break through this brand chaos and really create a good brand belonging to our Chinese people.

Of course, local brands must be strict with themselves, improve and guarantee their quality, and fulfill their commitments, and consumers will naturally buy it.