Textile Fair: New Engine Of Urban Economy

Autumn for 4 days Textile Expo The curtain will start on October 25th at China International Exhibition Center of textile city. At present, the preparatory work of the exhibition is progressing smoothly and the exhibition is basically completed. 471 enterprises inside and outside the county have booked 1203 standard booths.

As the Textile Fair is approaching, textile city merchants are ready to take advantage of this Dongfeng to show their corporate image. Broaden Product sales. The Textile Fair has brought huge business opportunities to textile enterprises and purchasers, and has become a new engine for the county economy.

　 Promoting commercial docking

The Textile Fair has truly realized the "triple win" of enterprises, markets and exhibitions. After the end of each spinning Expo, the Keqiao textile index will rise. A market investigation report on the Textile Expo held by the County Convention and Exhibition Office shows that 32% of the buyers who visited the Textile Fair have learned about China Textile City and our county textile industry through the Textile Expo. About 86% of them said they would continue to purchase textile city or set up an office in China Textile City. About 78% of textile operators believe that the Textile Fair directly promotes market turnover. More than 63% of the operators say that the volume of transactions before and after the meeting is much more than usual.

During the Expo, domestic and foreign high-end industry summit, symposium, trade and business meetings, design competitions and other activities organized by the Expo attracted not only many participants but also the development of textile creative industries such as textile design, digital printing, manuscript separation, and so on, so that high-quality resources such as capital, technology and talents gathered in Keqiao. At the same time, competing with the leading enterprises at home and abroad, making a large number of "red green blue" and "Ding Ji printing and dyeing" and so on. Local brand Grow rapidly.

　　 Enhancing Keqiao's influence

The holding of the Expo has promoted the comprehensive competitiveness of Keqiao.

In 2008, the Textile Fair was upgraded to a national exhibition. The county Party committee and county government made good use of the situation to determine the direction of internationalization of the Expo. As a new starting point, the Textile Fair has improved its professionalism and attracted more businessmen from home and abroad.

In order to meet the needs of further expansion of the Textile Expo, in 2009, the International Exhibition Center of China Textile City, with a total area of 46194 square meters, was put into use. The Convention and Exhibition Center, which can accommodate 1000 standard booths at a time, integrates modern architectural decoration art and supporting facilities, providing hardware for the Expo. guarantee It has also attracted the attention of the domestic exhibition industry.

Driven by the "leading sheep" of the Textile Expo, a large number of professional exhibitions have springing up and flourishing. From the agricultural and sideline products exhibition to the car Expo, from Rambo to the housing fair, from family Expo to pharmacy fair. There are exhibitions in Keqiao from the first quarter to the month, and in the second half of this year, there will be exhibitions in almost every week. The holding of the Expo has not only promoted the regional culture, enhanced the brand image of the city, enhanced the external cooperation and exchanges, and expanded the opening to the outside world, but also has won more opportunities for the local economic development, and has achieved the social benefits that can not be measured.

　　 9 times magnification effect

According to experts estimates, the exhibition industry has 9 times the driving effect on the local economy, that is, the direct revenue of 100 million yuan, which can drive 900 million yuan in related industries. A large convention and exhibition will gather a large number of people, logistics, capital flow and information flow in a certain period. These factors will generate huge consumption demand for the three industries such as transportation, tourism, catering, accommodation, communications and so on, and will stimulate the three production and rapid development.

According to incomplete statistics, the occupancy rate of Keqiao star hotels stayed above 90% during the Expo, which is 25 percentage points higher than normal. Entertainment, leisure establishments, restaurants and other industries turnover increased by more than 20%. The intermediary business accepted by translation, consulting, advertising, printing and training has increased significantly.

The Expo has led to the formation of the economic circle of Keqiao Convention and Exhibition Center. The surrounding real estate advertisements are sold as "adjacent to the Convention and Exhibition Center, located in the center of CBD". The "big cake" of the fair will also benefit the tourism industry. The relevant officials of the County Tourism Bureau said that the sale of tickets in the county scenic spots was not inferior to that of the "eleven" golden week during the autumn Textile Expo. The Keqiao Textile Fair has become the "golden card" of business tourism in our county, leading the upgrading and development of Keqiao city.