Oriental Fashion Jade Brand "East Rui Lu" Starts The New Concept Of Hetian Jade.

Because it is endowed with supreme spirit and cultural quality, jade plays an irreplaceable role in Chinese culture. tradition Jade Culture Jade is an auspicious ornament. It is a kind of treasure with a spirit. Wearing a good jade can bring good luck to people and avoid all evil. Orient Rui brand takes the deep feelings of Oriental jade, and is committed to creating a modern fashion jade that embodies the charm of New Oriental.

A charming life is a life worthy of reverence. Modern Orientals have a more direct attitude towards life. fashion Charming, implicit and bold. "Oriental Rui Lu" believes that Orientals should have their own choice and expression for jewelry. Orientals must wear Oriental jade.

"East Rui Lu" expresses its fashion taste with jade, spreads the oriental culture with jade, and interprets the personality taste and fashion charm of modern oriental people.

Break through tradition and create "fashion and Tian Yu"

"Oriental Rui" Pei Yu products use the original design concept of combination of Chinese and Western to create gold and silver mosaic technology and the application of Hetian jade materials. Each product has found a balance in tradition and fashion, that is, the value of preserving the value of Hetian jade has been extended, and the consumption attribute of Hetian jade has been changed successfully, making it a modern "fashion consumer goods".

Compared with the traditional Collectible products, the "Oriental Rui" jade products are more fashionable and admirable. After jewelry design and processing, each "Oriental Rui" jade product can convey the emotion of Chinese jade culture, and match the costumes with the costumes better, thus meeting the consumers' need for jade jewelry better.

Assembling superior resources and achieving Eastern Rui Lu

"Oriental Rui Lu" has been built in three years by Dong Fang Rui Lu Jewelry Co., Ltd.; Qinghai Tibet Plateau, China's largest Hetian jade mine provides support and strategic support for jade raw materials; Hua Hongbing, the most famous brand planning master in China, is responsible for brand positioning and marketing planning; Cen Yuanji, the former president of the Chinese jewelry business association, has participated in the production and provided international matching production facilities; the Chinese wind culture jewelry brand "Rui Hong" China red core investment team manages and operates.

"East Rui Lu" investment management team gathered all kinds of professional and technical personnel and management resources and scarce industry resources, to ensure that the brand has good genes to the greatest extent, and is crucial to the formation of core competitiveness in brand marketing. The "Oriental Rui Lu" officially unveiled at the September 14, 2011 International Jewelry Exhibition will become a highlight of China's jewelry and jewellery industry in 2011.

"Oriental Rui Lu" first took the lead in the whole industry chain operation in Hetian jade industry, opened the new mode of brand innovation marketing of Hetian jade, and actively led the direction and trend of the development of Hetian jade industry, which has far-reaching significance for the industrialization development of Hetian jade.

"Oriental Rui Lu" will launch a nationwide chain operation with the positioning of fashion consumer products. In the next 3~5 years, the famous department store in China and Shopping Mall will open more than 200 stores or image counters, making the brand the most distinctive and popular consumer brand in China's Hetian jade industry.

Each "Oriental Rui Lu" product fully demonstrates the oriental charm.

"Oriental Rui Lu" has made a perfect interpretation of the charm of the New Oriental. It has endowed the fashion jade with the cultural temperament of happiness, wisdom, emotion, embellish, beauty and spirit.