2011 Luxury Discount Website Brand List Announced

By the China Merchants Bank financial intelligence life network, financial intelligence life magazine jointly selected by China Luxury Association, Phoenix Network fashion channel, and digital 100 market research company jointly launched the VIP's 2011 Annual luxury discount website brand list selection activity has been successfully concluded. Through the questionnaire survey of luxury VIP discount and luxury online shopping trend, the "luxury discount website brand list of 2011" was finally announced.

According to the Surveycool online survey system and the high quality sample library, the respondents were mainly targeted at high quality online shoppers with high income, including 50.9% of men and 49.1% of women. The majority of respondents had good educational background.

　　 First, Luxury goods Traditional buying ideas are being subversion Luxury online shopping is heating up

According to the survey, 85.4% of consumers are willing to purchase luxury goods online. Among those who have experienced luxury shopping experience, 62.7% think luxury goods are suitable for online purchase.

　　 Two, a major reason for the rise of luxury online shopping is "cheap", while quality assurance is the most important factor for consumers.

Data show that price factor is the most important reason for consumers to purchase online luxury goods, and convenience, choice of goods and brand number are another important reason that affects consumers' online shopping. For consumers who purchase online or intend to purchase online luxury products, 76.9% of respondents believe that genuine products and quality assurance are the most important factors when they purchase luxury goods online, followed by price.

　　 Three, businesses should serve. Gather together Consumer

The data show that: when consumers purchase luxury goods to choose websites, 71.5% of consumers indicate that whether the business can provide effective protection is the first consideration. 55.6% of consumers also hope that the website merchants can introduce the shape and function of the products in detail, and some value-added services are also one of the factors for consumers to consider the business.

　　 Four. Diversification of luxury online shopping types

The data show that female consumers prefer online shopping in clothing, shoes, bags and cosmetics and perfume, up to 78.2% and 67.9%, while 52.9% of male consumers are more likely to watch jewelry, while 22.2% of male consumers pay attention to online shopping for sports equipment, and 5 or more of respondents prefer to buy electronic digital products online.

　　 Five, the Internet is the first choice for consumers to understand information.

Data show that: 59% of consumers through online advertising, forum recommendation, and the way to understand, followed by mail advertising, magazine advertising.

In this regard, luxury goods online shopping The future will be a benign development trend. Among them, price advantage is the premise to attract consumers, and service is the key to winning. Corresponding, sound legal protection, logistics and distribution, payment platform, rights and interests of consumers and operators are the strong backing for the trend of luxury e-business. At the same time, the major luxury electric business websites need to come up with their own distinctive services which are different from other businesses, and combine the three services, prices and sources of goods, so as to attract and retain more consumers.