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Hot Air Fast Money Strategic Alliance &Nbsp; Fast Fashion Multi-Channel Marketing New Mode

2011/9/30 15:44:00 40

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Fashion Brand Central Bank Electronic Payment

Recently, local famous

Fashion brand

HOTWIND hot air and the leading independent third party payment company fast money company jointly announced that the two sides have reached a strategic cooperation, will jointly launch a new channel of hybrid marketing, and create the flagship of fast fashion retailing.

It is reported that in the past more than 10 years, the HOTWIND hot air has been focusing on fashion, advocating popularity and constantly bringing forth new ideas. It has more than 200 chain stores in the whole country, and has grown into a fast fashion brand widely circulated and trusted in the urban fashion group.

Fast money is a leader in the domestic electronic payment industry. The two sides have jointly established a three-dimensional marketing system. It has become a model of fast fashion electronic commerce and played an exemplary role in the industry.

Experts point out that the vigorous development of online shopping has prompted more and more traditional retail enterprises to develop new marketing channels such as online shopping mall while chain operation.

In the process of multi-channel expansion of traditional retail enterprises, higher requirements for financial management and capital efficiency have been put forward. At the same time, seeking cooperation with the third party payment enterprises with fast experience in the industry has made the commercialization of traditional retail enterprises to a more profound level.

The chief financial officer of the hot air said that the current retail channel of HOTWIND hot air has been showing the coexistence of online shopping centers and direct stores.

In the traditional capital collection mode, the collection channel is complicated, the POS receipts in various places can not be deployed in a unified way, and the information flow of the capital flows can not be matched. The headquarters can not understand the sales situation in every channel in time. At the same time, the finance faces the big pressure of reconciliation, which hinders the promotion of the operation efficiency.

The hot wind and fast money have reached a strategic cooperation. In the 100 stores and online shopping centers in the whole country, the comprehensive solution to the fast money clothing industry is to make use of the successful experience accumulated over the years under the fast money online and offline. Through innovative information payment service, we can help the hot wind break through the bottleneck of cross border financial management, accelerate the collection of group funds, raise the financial efficiency, and meet the deep demand of hot wind in the fast fashion retail market's rapid expansion.

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Reporters learned that fast money is

Central Bank

The first batch of recipients of the payment business license is also one of the largest and most comprehensive payment enterprises approved. The six business licenses cover the types of payment on line and online, such as Internet payment, mobile phone payment, fixed telephone payment, bank card collection and so on. The one-stop electronic payment solution is expected to bring broader cooperation space for both sides in the future, and will provide more innovative financial services for the future hot air to build multi-dimensional marketing channels with integrated and three-dimensional coverage.

As the first deep penetration chain retailing industry

electronic payment

Enterprises, fast money, with a keen sense of the trend of development of the industry, has driven financial services innovation through information technology innovation, improved the efficiency of capital operation and financial management efficiency of chain retail enterprises, and become a powerful helper in developing multi-channel marketing for chain retail enterprises. Lining, seven wolf, Semir and other brands have also chosen to cooperate with fast money in developing multi-channel compound marketing.