Clothing Online Shopping "Wholesale + Sales" Prospects
According to the latest data of the Qing Research Center, in 2010, China
clothing
The scale of online retail pactions was 107 billion 328 million yuan. In the second quarter of 2011, the scale of online retail pactions of Chinese apparel categories was 46 billion 923 million yuan, representing an increase of 17.01% over the first quarter of 2011.
With the development of the clothing vertical e-commerce market and the growing popularity of the online retail market, the road of electronic commerce of traditional garment enterprises will be increasingly clear. In 2011, the size of the online retail market of Chinese clothing products will reach 170 billion yuan, and the increase will exceed 50%.
E-commerce channels will become one of the most growing channels of clothing sales.
Online shopping clothing is cheaper and better for consumers who are not in the first tier cities.
The brand of big cities is concentrated. Because of the fierce competition, there will be brand promotion activities on a regular basis. Through the network platform, consumers in small and medium-sized cities can instantly enjoy the pleasure of participating in brand sales promotion activities.
On the one hand, the clothing online shopping market is huge. On the other hand, the market competition is also very fierce. Several big giants in China are trying to compete for the market, and the competitive way is also from online resources to offline resources.
From door advertising to bus platform advertising, subway advertising and even radio advertising, it can be said that wherever there are users, they can always see their advertisements.
However, with the increasing competition of malignant competition, the cost of these platforms is constantly improving. The price of online shopping does not have much advantage over the traditional clothing market or shopping malls, and has lost a great advantage of e-commerce.
It is reported that "Shang Fang International" is under the banner of Dongguan Fuzhou Agel Ecommerce Ltd.
domestic
The well-known professional women's clothing supply platform is mainly aimed at solving the problem of procurement of goods sourcing in small and medium-sized clothing stores in China. It provides one-stop service for "manufacturers directly", breaking the multi link mode of "traditional manufacturer's regional agent wholesale market - small and medium-sized clothing store", which breaks the traditional fashion procurement chain. The limit shortens the purchase chain, so that garment manufacturers directly face small and medium-sized clothing stores, more flexibly and truly feel the market dynamics, speed up the reaction to the market, and save the personnel, economic and time losses between purchase and sale.
Currently, Shang Fang International website has a good cooperation relationship with more than 100 international women's clothing and bag brand Brand Company. With many years of traditional sales experience, the company has developed nearly 10 thousand agents in the whole country with excellent management team and low price, and has won favorable comments from users.
General manager of Shang Fang International website told reporters that at present, the daily sales volume of the website is up to more than 3300. Compared with the large-scale platform portal, genuine products, fast delivery speed and good after-sale service are the three magic weapons for Shang Fang International to win. The company is expected to reach a new level in the end of the year.
Analysis of the industry, in the competitive internet shopping market, Shang Fang
international
Efforts should be made to open up the blue ocean development consignment business, give a lot of friends who want to start a business on the Internet and create more choice opportunities. There is no need to worry about inventory pressure and capital risk, so that the threshold of entrepreneurship will be lower and worry less.
Shang Fang International plays an important role in promoting the development of China's online shopping market and solving the problem of small and medium Internet shopkeepers' difficulty in purchasing goods.
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