Children's Clothing Industry "Money" Scenery Optimistic About &Nbsp; Blowout Growth Can Be Expected.

Today, China Children's wear market The main force of consumption has been gradually formed by the parents of the 80's generation. As the only child of the first generation, they experienced and accepted the baptism of the market economy, globalization and the Internet process. The typical "6+1" family structure in China has made the Chinese children capture the unprecedented attention of the whole society and family in the twenty-first Century. Nowadays, the consumption demand of children's clothing market has already surpassed the practicality of basic life in the past, and began to turn to pursue. fashion Beautiful personality brand.

Like adult clothing, children's clothing industry will undergo changes from the market to the brand creation market. As international brands will create new markets in the first tier cities, domestic brands will also create more nascent markets in two or three tier cities or even three or four tier cities.

With the continuous growth of consumer demand for children's clothing, the tremendous business opportunities in China's children's wear market have stimulated the investment enthusiasm of many enterprises at home and abroad, and more and more children's wear brands have sprung up. Among them, some famous adult clothing brands expand their children's wear items, such as Burleson, Adidas, 361 degree, Semir (Barbara); cartoon brands develop children's shoes and children's shoes derivative products, such as lion king, tennis prince and Harry Porter; foreign trade enterprises transform domestic children's clothing brands, such as I-baby, Fran.

The rapidly developing discount brand children's wear industry and the constantly emerging brand of children's clothing at home and abroad urgently need to participate in professional exhibitions to enhance their popularity and establish brand sales network. However, at present, there is no international exhibition on children's wear in China. After ten years of steady development, Shanghai International Children's clothing and supplies fair witnessed the structural adjustment and blowout development of China's children's clothing industry since the new century. It has nurtured a global platform for children's clothing enterprises to expand the Chinese market.

2011 Shanghai International Children's wear exhibition will be jointly held by the seventh Shanghai international eugenics and pregnancy baby products Expo on November 11~13 in Shanghai Everbright Convention and Exhibition Center. It is expected that the exhibition will reach 20000 square meters. At that time, famous baby fashion brands will be gathered at home and abroad.