Intensive Fashion Week Is In Urgent Need Of Oxygen Supply.

The four fashion week has come to an end. The same voice came from the intensive fashion show: we need new air.

Milan fashion week September 27th.

A group of tall female models were walking briskly on the stretches with exaggerated glasses to show the works of Francesca Liberatorre, a rookie designer.

On the same day, 2012 Milan spring and summer women's wear.

Although American Vogue magazine editor in chief Anna Wintour has said that he can only take three days for Milan fashion week instead of a whole week, she still attended the "Who is on next" (who is the next master).

Italy Fashion Association CMNI and Vouge magazines all know Italy's fashion.

The London Fashion Week is opened with a story.

Before the official unveiling of the fashion week, Boris Johnson, mayor of London, told an anecdote about how young girls want to work in fashion circles. "Now the British fashion industry has created jobs for 800 thousand people and is worth 2 billion 100 million pounds.

Today's problem girl may become the next Stella McCartney or Alexander McQueen. "

Boris thoughtfully, he struggled to get another fresh name.

If people pay attention to it, he will find that the new generation of talented designers is born.

Those young, theatrical designers have learned that commercialization is not a dirty word.

They can find a balance between art and business, so that women are willing to pay for their work. "

Natalie Massenet, founder of fashion website Net-a-Porter, also watched London Fashion week.

The word "Fresh" was used repeatedly in her conversation.

Who is the next generation of masters?

During the fashion week in Milan, "who will be the next master" competition and the new concept store "The Talent Store" has become a hot spot for selecting new designers.

Despite the challenges of instability in the euro zone financial markets, high raw material prices, high unemployment, and the turmoil in North Africa and the Middle East, Milan's design room is booming, thanks to existing and emerging markets.

"In this case, the fashion industry in Italy needs more fresh blood to adapt and develop new market interest in Italy fashion products."

Dennis, the distributor, went to Milan two weeks ago to take part in several fashion shows.

"Although the industry has never rejected new people, it needs more air than ever before," he said.

During the Milan fashion week, Milan Morando Plaza is once again becoming the international fashion landmark in the city, thanks to the two fashion events held here: "who will be the next Who is on Next"? The 2011 competition and the new concept store "The Talent Store".

Gifted stores will gather a series of elaborate masterpieces from the exclusive young designers in Italy. They will be shown first in fashion week and will be officially opened in October 20th.

And "who's going to be the next master" has also attracted a lot of new elite this year

Shang Shi participated in the competition.

This new designer competition, sponsored by Italy VOUGE magazine, has become an important international event in Fashion Week this year.

This year, the Greek designer Angelos Bratis of the competition won the PR t- t- -porter link, and Stella Jean won the second place, because she successfully integrated Haiti culture with European culture.

Marta Ferri, a creative designer, has not only won the opportunity to jointly display with Alessio Spinelli, but also has won the Mercedes Benz prize with the joint studio CO|TE of Tomaso Anfossi.

Yoox.com, a well-known fashion shopping website, mentioned CO TE on the page to show its support for young talents.

The Romans Alessio Spinelli won the award for accessories design.

"Fashion show" is certainly a yearning for people, but the competition of "who will become the next generation of masters" is also eye catching.

I watched several games, many of which were more creative than big ones.

Because it has not been completely commercialized.

It can be said that their current ideas represent the fashion of Milan tomorrow.

Dennis believes that "more and more brands are involved in the support of these young designers, who provide opportunities for designers during fashion week, such as Alessio Spinelli and Mercedes Benz boutiques."

From college to T

Various colleges and universities have launched "fashion guerrilla stores" during the London Fashion week. These fashion shops designed to show students' works have become "fashionable new observation spots" of famous designers such as Erdem and Christopher Bailey.

The college store is a new Must-See hotspot during this week's London Fashion week.

Even the popular "contestants" during the fashion week, the famous designer Erdem and Burberry's Christopher Bailey, went to the Pop-up Shop of Royal College of Art, and the designer Christopher Kane went to the "fashion guerrilla shop" of the central Saint Martin Institute.

Of course, the academics decided to open a series of guerrilla stores during the fashion week in order to win profits from the most important fashion events this autumn, and the brand took advantage of this opportunity to select new students in the design department.

Fendi is one of these brands.

They worked with Royal College of Art and selected 9 people from the design department to create shop windows and shop furnishings with the opening of the brand new boutique at Sloan street.

The works of these students include a series of bell shaped glass jars made by Samuel Weller and Imme van deer Hak, each of which has a leather handbag zipper that is turned clockwise, and a "invisible blank page" created by Meret Probst. The pigment slowly drops from the hanging yarn above the page and presents a moving picture on the blank board.

"These creations make me have to pay tribute to Royal College of Art."

Silvia Fendi said, "this cooperation has also begun to look at students' Entrepreneurship and technology in a unique way.

We didn't give students any theme, just let them create freely, but they explained the DNA of Fendi from their perspective, and the final result was so luxurious.

In addition to Royal College of Art, London Fashion College and central Saint Martin University also started their guerrilla stores in Kingley courts and new buildings at King's crossroads.

Most of the works in these guerrilla stores come from students' design. They have creative modern design works, retro, or antique fashion products at a price ranging from 5 to 500 pounds.

The designers of the big fashion brands wrote some fashion designers and names of young designers.

Jane Rapely, head of the Saint Martin Institute, said: "we need to face the art academy in twenty-first Century."

For those who attend the London Fashion Week, they need to face the twenty-first Century design rookie.