UNIQLO Brand Expansion

Uniqlo brand hopes to take a firm foothold in the fashion industry through a series of innovative plans. It will open three large stores in the United States and the United Kingdom next month, offering basic, classic and exaggerated building materials and costumes.

The latest brand of combat weapon for the brand is Uniqlo Innovation Project, or IPJ. It introduces a series of high standard garments jointly designed by the brand fashion director Nicola Formichetti, design director Naoki Takazawa and creative director Kashiwa Sato.

Mr. Nobuo Domae, vice president of brand, said: "everyone puts emphasis on modelling And popular, but what we focus on is quality and functionality. We respect everyone's personal attire style and provide everyone with a unique style of looking for clothes. We are always customer focused.

IPJ series of clothing was last weekend at Uniqlo. shop On the market, garments include windbreaker, jacket, UV resistant T-shirt and so on. Uniqlo's London store, which occupies 1500 square feet, will open in October 13th. In October 21st, a week later, the second major stores will also open in 34 street, Manhattan, covering 64000 square feet. The flagship store, located in Fifth Avenue, was built in collaboration with Wonderwall, a construction company, using 300 multi faceted LCD screens.

In the next few years, Uniqlo will continue to expand its process. The goal is to first settle in large cities and then go to second tier cities. Soon after, Chicago, Losangeles, San Francisco and other places can see Uniqlo brand of large shops. In addition, the brand will also aim at Asia, especially. Chinese Market 200-300 stores are expected to open in China.

Uniqlo will also continue to launch a series of collaborations with designers. Orla Kiely will design a series of Uniqlo for March, and Undercover Jun Takahashi will also join Uniqlo's designer collaboration.