London Fashion Week Meets Model Shortage

The model abandoned London for Milan.

It started from Marco Jacob. Fashion Show Postponement. Due to the influence of Hurricane Aileen, Marco Jacob will postpone the fashion show in New York fashion week to the evening of September 15th. After finishing Marco Jacob's show, the models had no time to catch up on the London flight, so they could not attend the London Fashion Show in September 16th.

Calori White, founder of Premier model agency in London, said: "I failed to attend the London Fashion week. model Not one or two. Many of Mark Jakobgen's models waited for his show, so the models didn't return at all. For many models, they lost all the show on the first day of London Fashion week. What's more, GuZi suddenly asked many models to fly to Milan to take an audition in September 17th. If they are interested, there will be second rounds of interviews in September 18th, and then September 19th will begin trial fitting. This means that many models will simply skim the London Fashion Week, and we have no good models for the London Fashion week.

London Fashion Week Todd Lynn (Todd Lynn), Tan Boli London (Temperley London), Adem (Erdem), Jagle Dan (Aquascutum), Michael Van Der Ham and other brand shows have been greatly affected. A spokesman for the Todd Lynn brand said: "we have lost 19 models. Many of them have tried to install them. When we call these models, where we go, the answer is that they fly to Milan. New York, Milan, Paris fashion week a lot of advertising investment makes London Fashion Week no one at all, we simply have no influence.

With the departure of large numbers of models and the chaos of London fashion show, London Fashion Week's opening and ending are all in serious condition. "Model shortage" In the crisis, many designers and brokerage firms began to blame the British Fashion Association for failing to schedule the London Fashion week.

Embarrassment in London Fashion Week

Due to the schedule of the four fashion week, the schedule of London Fashion Week and the two week of fashion week is very tight. Even the phenomenon of "crash" in two fashion week on the same day has led to serious resource slanting to the two fashion week in New York and Milan.

Why did the models choose to skip London and go straight to Milan? Some people blame it on the unreasonable schedule of fashion week. Although Milan is also protesting the schedule of fashion week, the decline of London Fashion Week's influence is an indisputable fact.

The London Fashion Week, which has always been a new image, has always been the "experimental field" of cutting-edge fashion designers. These new designers are addicted to the trend of thought that we are not New York and we do not want to be commercial. However, after the winding up, the weak core of form is greater than content. In any case, the rejection of business makes London Fashion Week hard to have commercial influence on New York fashion week. Most Asian and American fashion editors and buyers do not go to the show for a long time.

The lack of heavyweight designers is another important reason for the decline of London Fashion week. Despite the encouragement of individuality and innovation, many prominent designers in the UK have emerged, including Vivienne Westwood and Stella Macartney (Stella McCartney), including the late genius designer Alexander MacQueen (Alexander McQueen), but most influential designers have moved the show to Milan or Paris, Vivian. Because the big designers in both places can easily attract the attention of the whole world. Compared with Milan and Paris, London looks stark.

For models, whether they can show up for these big designers will directly affect their future development. For example, the Top50 ranking of model, the authoritative model website directly related to the price of a model, is one of the criteria for participating in the heavyweight designer show. Models certainly do not want to miss such shows as Marco Jacob and Gucci.

Moreover, for many models, going to London shows may mean nothing and debt. As each model flies from New York to London, he has to take more than 20 auditions and pay 250 pounds a day. They get 100 pounds per game from the new designer. The hottest model can get up to 5000 pounds, but they can get 10000 pounds in Milan and Paris.