To Make A Brand Depends On Real Guns.

Understand the new research and development situation of fabric enterprises.

What is the brand positioning of an enterprise?

Forster: the company was founded in 2006, in just a few years of development, we from the "top 100 enterprises in Jiangyin" to "China yarn dyed fabric color research and development base", the company now not only has a variety of conventional shirt fabric products, but also a part of products positioned in high-end shirt fabrics, high-end products can not only bring up to 20% of the company's profits, but also imperceptibly enhance the overall atmosphere of the company.

At present, the "Firstextile" brand logo has gradually penetrated into the hearts of all the insiders.

In addition, high-end products can represent the company's R & D strength, and can lay a solid foundation for the company to further develop new products and attract more customers.

Yi Zhen Jin: as a jacquard fabric manufacturer, the company has clear positioning, which is conducive not only to the design and development of new products, but also to more targeted customers.

At present, the company's fabric brand, flora, refers to the mature women's clothing for the age of 30.

The development concept is "focus on advanced customization, adhere to design innovation".

After acquiring a factory covering 8000 square meters in 2008, the company made rapid market layout.

Shanghai is now the headquarters of the market, covering the major provinces and cities in China, and has established overseas branches in New York and Paris.

New York and Paris are the center of information and product development, Shanghai is the operation center, Zhejiang is the production center, product testing center and logistics center, and the main market centers at home and abroad are the matrix structure of the sales center.

Our goal is very clear, that is to do "global women's jacquard fabric first brand", to catch up with the level of fabric customization in Italy, do a good job of China's own fabric advanced customization.

Consolidate the foundation and escort the brand

What is the brand foundation of an enterprise?

Forster: for Forster, products are the foundation of brand.

The company is more particular about the selection of raw materials for high-end shirt fabrics, mainly based on biodegradable and recycled functional materials. In addition, more and more functional materials such as wood fiber, bamboo charcoal fiber, chitin fiber and polylactic acid fiber are applied.

At the same time, giving the product more added value is also a decisive factor in building the brand of high-end shirt fabric.

The first is the serialization of products. Each product line has a specific consumer group. Each consumer group can find satisfactory products in Forster. Secondly, the design is innovative, each product contains certain popular elements, each product can reflect the fashion trend to varying degrees, and there are various functions, each product has a distinctive function, each product has its own characteristics, and some products have many functions.

With these kinds of products, you will not worry about customers, but you will not lose your brand.

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Yi Jin Jin: the company often leads design and research personnel to Europe to understand fashion information, feel the fashion atmosphere, learn from the latest design and the highest technology of European jacquard fabrics, and then come back to make jacquard fabrics with brand characteristics.

Frankly speaking, many European advanced design and technology are not learned by us. After all, in terms of technology, there is still a gap between China and foreign countries as a whole, and some post finishing technologies are relatively backward.

Therefore, we must constantly improve our weaknesses and seize the advantages and maximize them.

This is the foundation for the stable development of the brand.

Ding Tian: first, Ding Tian has its own first-class design team, attaches great importance to innovation in design, constantly seeks breakthroughs in innovation and enhances the added value of the brand; in addition, on the flower pattern, it has its own copyright, customers can enjoy the copyright service of the sealed version, and the quick reaction mechanism enables customers to achieve seamless connection with the enterprises to meet the real needs of customers. At the same time, customers can play out small samples in 7 days, while peer enterprises often need 20 days to complete.

Constant pay is for greater gain.

What is the most important thing for a company to make a brand?

Forster: developing technology and brand is a major goal of fabric enterprises. Understanding the domestic and foreign markets and understanding the economic situation is the focus of the fabric enterprises at the present stage, and is also the most valuable aspect of the long-term development of the brand.

Therefore, the company has been investing heavily in the development of new products, enhancing its research on social and cultural awareness and lifestyle. It also forecasts the direction of product development through systematic market research and economic analysis, focusing on the research of popular colors, the application of new environmental protection materials, the innovation of production technology, and the development of functional finishing.

Yi Zhen Jin: every step taken by the company confirms the three words of "easy real gold": exchanging genuine and genuine customers for recognition.

On the one hand, we are always sincere to our customers, and earnestly start from the needs of our customers. At the same time, our products are genuine, quality and quality are matched to the high level, so that we can make profits. Of course, we should also make our downstream customers make profits and win a long-term and solid cooperation at the same time, and let the brand develop further.

Ding Tian: the great day thinks that good products need professional, high quality and efficient services. The purpose of customizing services, free samples, no quantity and strict copyright protection for all end customers is to bring real benefits to customers.

At the same time, on the basis of the marketing mode of 50% export and 50% domestic sales, we insist that all high-end customers should be selected. In addition to domestic or overseas, each market area does not exceed 30% of the total marketing, and the amount of each order is smaller than before. The price is still maintained at 5 US dollars ~6 US dollars. Even so, compared with the products of tens of euros per metre per day, the day also has a considerable advantage in ensuring the quality of fabrics.

Although the company has paid a lot of money on the surface, it has gained more customers and trust. This is a greater harvest and an important aspect of laying the foundation for the brand.